Tag Archives: rubies

Boat Rocker rounds up new herd of Dino Ranch licensees across US, Canada, and EMEA

The dress up and costumes specialist, Rubies has been listed among a suite of new US, Canadian, and EMEA licensing partners for the break out hit preschool series, Dino Ranch. Having launched in January, the popular preschool series has proved to be a hit with both audiences and licensees, with …

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Freddy, Jason, and other horror icons at forefront of Rubies’ Fall in Love with Halloween campaign

Icons from the horror movie scene, including Freddy and Jason, are to be featured among a line up of costumes at the forefront of a major new campaign from the dress up specialist, Rubies, as its lifts the lid on its Fall on Love with Halloween push in time for …

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Rubies launches range of adaptive costumes to make dress up and role-play more inclusive

Rubies has released a new range of adaptive costumes designed for children with limited mobility and boasting a selection of features that makes them optimised for ease of wear, accessibility and fitting. The new collection has been designed to enable all children – regardless of their level of ability – …

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Jazwares appoints new commercial and licensing director amid continued ambitious plans for European growth

As part of the company’s ambitious and ongoing growth strategy for the European market, toy maker and licensing specialist, Jazwares, has appointed a new European Commercial Director and European Licensing Director. After almost two decades at Argos and Sainsburys, most recently as the Buying Manager for Sports, Leisure, Outdoor Toys …

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Rubies invites gothic kids’ book character Amelia Fang into the licensed dress up collection

Rubies is expanding its children’s book character range of dress up costumes with the addition of the popular quirky gothic-inspired publishing IP, Amelia Fang. Created by author and illustrator Laura Ellen, the Amelia Fang book series is published by Farshore/HarperCollins UK and has sold over 380,000 copies in the UK, …

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Costume specialist Rubies readies its Hello Summer campaign to celebrate getting together

The licensed costumes specialist, Rubies is preparing to launch a new Hello Summer campaign this July, a marketing initiative devised to celebrate the summer months through new online content and competitions for kids and dress-up fans of all ages. The company is encouraging customers to make up for lost time …

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Dress-up specialist Rubies Masquerade UK picks up popular pre-school series Oddbods

The popular animated pre-school series Oddbods is getting into the dress up game thanks to a new partnership the leading dress-up manufacturer, Rubies Masquerade UK. Under the deal with the award-winning content creation and licensing studio, One Animation, Rubies has secured the dress-up rights for the Oddbods characters across the …

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World Book Day | Words’ worth: Rubie’s on the importance of inspiring the nation’s young readers

It didn’t take a global pandemic to facilitate the manner of changes to have taken place at the dress-up and costumes specialist, Rubie’s, over the course of the last 12 months – but it certainly did help. Having ended 2020 – the year of the great halt – considerably stronger …

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Rubies lands official partnership with World Book Day to promote the benefits of reading

Rubies has secured an official partnership with the World Book Day charity and its annual event developed to change lives through a love of books and shared reading. The new collaboration is founded on Rubies’ own global experience of delivering best-in-class costumes and accessories as a trusted manufacturer of licensed …

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NECA founder Joel Weinshanker takes direct leadership of Rubie’s global business

Costume company Rubies has released the details of a deal that will see the company’s co-owner and managing partner, and founder of NECA, Joel Weinshanker, take over the direct oversight of the entire worldwide Rubie’s business. In the new position, Weinshanker will look to harness the full power of over …

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