Tag Archives: Rubiks

Spin Master acquires Rubik’s Brand in move that strengthens its Games & Puzzles portfolio

The global children’s entertainment company, Spin Master, has reached an agreement to acquire the London-based Rubik’s Brand Ltd, owner of the world famous Rubik’s Cube. Invented by Ernő Rubik in 1974 and launched globally in 1980, the Rubik’s Cube became a worldwide  craze,selling hundreds of millions of units, and has inspired and …

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Zuru detail Toy Mini Brands launch with Nickelodeon and classic toy brands partnerships

The award-winning global toymaker, Zuru is putting a new spin on the miniature collectables trend, having partnered with Nickelodeon/Viacom to launch a new licensed line to its already popular Toy Mini Brands line up. The partnership sees the introduction of Teenage Mutant Ninja Turtles, SpongeBob SquarePants, and JoJo Siwa to …

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Rubik’s launches first official app to teach players to solve the Rubik’s Cube

The world famous puzzle brand, Rubik’s has produced the first official app that uses mobile technology and artificial intelligence to track a real 3D Rubik’s Cube and teach its user how to solve it in real-time. The app also features audio and visual clues to help solve the real-life puzzle. …

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Rubik’s brand sees ‘phenomenal growth’ in digital uptake throughout the world’s lockdown period

The Rubik’s brand has reported a ‘phenomenal growth’ in digital engagement from its community of Rubik’s Cube fans and followers of the brand extension, driven, it states, by the circumstances of the Covid-19 pandemic and the lockdown measures taken across the globe. It’s during the brand’s 40th anniversary that it …

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Spin Master shakes things up for Etch A Sketch with Hasbro, NASA and Stan Lee partnerships

Spin Master is shaking things up for its iconic red-framed drawing toy, Etch A Sketch in 2020, as the crafty brand celebrates its 60th anniversary with a swathe of new collaborative projects. As part of its celebrations, Etch A Sketch has teamed with a number of other big names in …

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TCG Toys takes Rubik’s Cube into puzzles ahead of brand’s 40th anniversary

The Smiley Company is continuing its efforts to extend the iconic Rubik’s brand into more diverse categories ahead of the puzzle cube’s 40th anniversary next year, this time with a line of themed jigsaws from its US partner, TCG Toys. The new Rubik’s collection from TCG Toys will land at …

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The Smiley Company signs Rubik’s Cube promo with McDonald’s

In a new triple-threat licensing partnership, The Smiley Company has secured a deal for SmileyWorld-branded Rubik’s Cube toys to feature in an upcoming McDonald’s Happy Meal promotion. The deal was brokered by The Marketing Store and will see the promotion launch this April in McDonald’s restaurants across France for five …

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