Igloo has welcomed Ryan Kingman to the newly created position of VP, partnerships, a role to which he will bring his more than 20 years of branding and marketing experience within youth culture and entertainment.

Under his new role, he will oversee and forge new brand partnerships and license opportunities for Igloo with a focus on the iconic Playmate line of coolers.

“We’re incredibly excited to have Kingman join the team to lead the vision and strategy of our Playmate line,” stated Dave Allen, Igloo president and CEO. “As we continue to invest in building the brand, we are all excited to see how Kingman will help shape Igloo in the future.”

 Kingman was the co-founder and chief marketing officer for Stance, where he and the team identified a new category in lifestyle apparel, pioneered innovations in sock manufacturing and marketing, and developed an inspirational and incentivised athlete-investor model.

Kingman has also built unique marketing platforms that span a wide array of sports, cultures and communities and established licensing and endorsement deals with an incredible roster of athletes, brands and performers, sports leagues and media properties.

He and his teams have been recognised with multiple awards including SIMA (Surf Industry Manufacturers Association) Breakout Brand of the Year and Cannes Advertising Campaign of the Year.