Tag Archives: saban brands

Influencing shopping habits and purchasing decisions is the core of what retail marketing is all about. Over the last few years, there has been more focus on the role of influencers within marketing strategies.  Whether that be through unboxing videos, reviews or boosted brand visibility across social platforms; the influencer has …

Frederic Soulie has been hired with the remit of overseeing Mattel’s approach to strategic content distribution on a global scale and across all platforms. It comes as Mattel looks to strengthen its presence across movies, consumer products and digital gaming.

Nottingham Forest secures first Iberian deal for the Saban Brands IP, Paul Frank.

Hasbro will produce and bring to market toys, games and role play items for Saban's evergreen brand from April 1st 2019.

Under the new deal, Nottingham Forest will develop marketing and licensing plans to continue growth for the global franchise in Iberia.

As Licensing.biz continues its Boys' Month special, we explore the evolution of the licensing sector.

Since its launch to screens in 1993 to big blockbuster movies, Saban Brands' Power Rangers has been propelling the boys' market for a quarter of a century. Licensing.biz explore the might of the brand.

Saban Brands' SVP EMEA, distribution and consumer products, Leila Ouledcheikh talks 25 years of Power Rangers.

Funrise Toys has been appointed as global master toy partner for the pre-school show.

The multi-year agreement includes rights to exclusively manufacture, market, and distribute Halloween costumes in the US.