Tag Archives: saban brands

Sponsored post – Aardvark Swift: The influencer marketing landscape is changing

Influencing shopping habits and purchasing decisions is the core of what retail marketing is all about. Over the last few years, there has been more focus on the role of influencers within marketing strategies.  Whether that be through unboxing videos, reviews or boosted brand visibility across social platforms; the influencer has …

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Mattel continues to build out its new global franchise management division

Frederic Soulie has been hired with the remit of overseeing Mattel’s approach to strategic content distribution on a global scale and across all platforms. It comes as Mattel looks to strengthen its presence across movies, consumer products and digital gaming.

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