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The do’s and don’ts of relaunching a classic property

In spring 2015, ITVS GE will debut its new action adventure series Thunderbirds Are Go. The remake of the classic 1960’s TV show will remain true to the values of the original series, while going all out to entice and thrill a new generation of fans. In this, Trudi Hayward, SVP of Global Merchandise and Giles Ridge, Executive Producer, Thunderbirds Are Go, explain how and why.

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