Tag Archives: sambro

PAW Patrol: The Movie lands raft of 21 UK licensing partners ahead of film’s August 2021 release

ViacomCBS Consumer Products has secured a raft of 21 UK partners for the popular pre-school brand, PAW Patrol ahead of the slated launch of PAW Patrol: The Movie in August next year. The licensing programme will kick into action from July 2021 and will include new toy lines, apparel, accessories, …

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Sambro teams with ViacomCBS and Pinkfong for Baby Shark arts & crafts, novelty, and outdoor toys

Sambro International has detailed its new partnership with ViacomCBS Consumer Products and Pinkfong to produce and launch a range of children’s arts and crafts, novelty, and outdoor products inspired by the Baby Shark brand. The new range will include painting sets, doughs, and inflatable play products, and is scheduled to …

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Sambro and Smith & Brooks sign with Angry Birds ahead of sequel movie release

The licensed toy and accessories specialist, Sambro has joined the growing roster of licensing partners for Angry Birds. The deal has been struck just months ahead of the cinematic launch of The Angry Birds Movie 2. Under the agreement, Sambro will develop and launch a range of Angry Birds themed …

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Vivid’s Tony Hicks joins Sambro as new CEO

Sambro has appointed Tony Hicks to the role of chief executive officer. He will take up his role on 1 May, based at Sambro’s UK headquarters in Bury. Hicks has 25 years of experience delivering growth strategies for major business units across Europe, Asia and North America for market leading …

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