Tag Archives: sambro

Toy manufacturer and distributor Sambro International Ltd is assessing new growth opportunities after securing a £13m funding package with Barclays Bank. Despite the challenges imposed by the pandemic, the Manchester-based toys and licensed children’s products specialist achieved strong sales throughout 2020. It is now aiming to build on the momentum …

ViacomCBS Consumer Products has secured a raft of 21 UK partners for the popular pre-school brand, PAW Patrol ahead of the slated launch of PAW Patrol: The Movie in August next year. The licensing programme will kick into action from July 2021 and will include new toy lines, apparel, accessories, …

Sambro International has detailed its new partnership with ViacomCBS Consumer Products and Pinkfong to produce and launch a range of children’s arts and crafts, novelty, and outdoor products inspired by the Baby Shark brand. The new range will include painting sets, doughs, and inflatable play products, and is scheduled to …

The licensed toy and accessories specialist, Sambro has joined the growing roster of licensing partners for Angry Birds. The deal has been struck just months ahead of the cinematic launch of The Angry Birds Movie 2. Under the agreement, Sambro will develop and launch a range of Angry Birds themed …

Sambro has appointed Tony Hicks to the role of chief executive officer. He will take up his role on 1 May, based at Sambro’s UK headquarters in Bury. Hicks has 25 years of experience delivering growth strategies for major business units across Europe, Asia and North America for market leading …

Recognising the accomplishments of retail and licensing partners across the year, a total of eight awards were presented at London’s Millbank Media Centre.

Nikki Samuels, Tom Duffy and Paul Cook will embark on the journey, split into two separate trials, in a bid to raise the sum for the renowned licensing industry charity.

Sambro has hosted its bi-annual stock clearance trade events for the last five years and in 2017 opened a dedicated event space at their HQ. This will host 50 exhibitors, offering some of the most competitive clearance opportunities in Europe.

The brand will move to publishing, bags and nightwear with new deals.

Targeted initially at the UK market, this cross-category deal with Sambro will cover pocket money toys, creative play, stationery and backpacks and will see Ben 10 enter new aisles and retail channels.