Toy manufacturer and distributor Sambro International Ltd is assessing new growth opportunities after securing a £13m funding package with Barclays Bank. Despite the challenges imposed by the pandemic, the Manchester-based toys and licensed children’s products specialist achieved strong sales throughout 2020. It is now aiming to build on the momentum …
Read More »PAW Patrol: The Movie lands raft of 21 UK licensing partners ahead of film’s August 2021 release
ViacomCBS Consumer Products has secured a raft of 21 UK partners for the popular pre-school brand, PAW Patrol ahead of the slated launch of PAW Patrol: The Movie in August next year. The licensing programme will kick into action from July 2021 and will include new toy lines, apparel, accessories, …
Read More »Sambro teams with ViacomCBS and Pinkfong for Baby Shark arts & crafts, novelty, and outdoor toys
Sambro International has detailed its new partnership with ViacomCBS Consumer Products and Pinkfong to produce and launch a range of children’s arts and crafts, novelty, and outdoor products inspired by the Baby Shark brand. The new range will include painting sets, doughs, and inflatable play products, and is scheduled to …
Read More »Sambro and Smith & Brooks sign with Angry Birds ahead of sequel movie release
The licensed toy and accessories specialist, Sambro has joined the growing roster of licensing partners for Angry Birds. The deal has been struck just months ahead of the cinematic launch of The Angry Birds Movie 2. Under the agreement, Sambro will develop and launch a range of Angry Birds themed …
Read More »Vivid’s Tony Hicks joins Sambro as new CEO
Sambro has appointed Tony Hicks to the role of chief executive officer. He will take up his role on 1 May, based at Sambro’s UK headquarters in Bury. Hicks has 25 years of experience delivering growth strategies for major business units across Europe, Asia and North America for market leading …
Read More »The Entertainer and Sambro among winners at Nickelodeon UK Achievement Awards
Recognising the accomplishments of retail and licensing partners across the year, a total of eight awards were presented at London’s Millbank Media Centre.
Read More »Sambro undertakes 725 mile bike ride to raise £15,000 for The Light Fund
Nikki Samuels, Tom Duffy and Paul Cook will embark on the journey, split into two separate trials, in a bid to raise the sum for the renowned licensing industry charity.
Read More »Sambro teams with Eurotrade to drive UK and international footfall at first trade event of the year
Sambro has hosted its bi-annual stock clearance trade events for the last five years and in 2017 opened a dedicated event space at their HQ. This will host 50 exhibitors, offering some of the most competitive clearance opportunities in Europe.
Read More »Bulldog scores three new partners for Match Attax
The brand will move to publishing, bags and nightwear with new deals.
Read More »Cartoon Network signs Sambro for Ben 10 toys, stationery and more
Targeted initially at the UK market, this cross-category deal with Sambro will cover pocket money toys, creative play, stationery and backpacks and will see Ben 10 enter new aisles and retail channels.
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