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Hello Kitty signs new publishing programme with Egmont for magazines and books

Hello Kitty has landed a new publishing programme thanks to a new partnership with the publishing specialist, Egmont. Under the new deal with brand Sanrio, Egmont will roll out a Hello Kitty programme that will include magazines and books. The publishing plan will see Sanrio expand its activities into the …

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Mr Men Little Miss launches into McDonald’s Happy Meals with reusable cup collection

Sanrio’s iconic Mr Men Little Miss brand has partnered with McDonald’s for a new Happy Meal promotion across the UK and Ireland, that brings its cast of characters to a line of reusable cups, tapping into the global sustainability movement. This isn’t the first move from Sanrio to align itself …

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Sanrio extends its partnership with Licensed to Charm for Valentine’s Hello Kitty collection

Licensed to Charm has extended its partnership with Sanrio to launch a new valentine’s gifting collection of Hello Kitty jewellery. The new charms are retro-styled and based on the original 1970s Hello Kitty designs, with Kitty holding a bunch of roses along with a love letter, double-sided Hello Kitty winking …

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Hello Kitty and friends join Tombo Japanese Café and Matcha Bar for latest pop-up experience

Hello Kitty has launched its latest pop-up experience at the Tombo Japanese Café and Matcha Bar in Fitzrovia, helping to ring in the 45 anniversary celebrations for the iconic Sanrio character. In collaboration with Sanrio, this will be the first-time Hello Kitty and its cast of friends have been brought …

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Sanrio partners with Liverpool Football Club for exclusive Hello Kitty collaboration

Reds fans can now get their hands on a new collection of exclusive Hello Kitty x Liverpool Football Club merchandise, thanks to a new global collaboration between the club and Japanese creator, Sanrio in celebration of Hello Kitty’s 45th anniversary. Made up of a wide variety of products for children, …

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Sanrio partners with MomentSQ for Aggretsuko mobile game series

Sanrio has partnered with the game platform MomentSQ to bring its popular heavy-metal loving anime character, Aggretsuko Retsuko to mobile devices. The new interactive story game launches on iOS today, with future release planned for Android devices, Amazon, Stream, and Nintendo Switch. The game is a ‘player-driven narrative experience’ in …

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Sanrio and Licensed to Charm partner for Hello Kitty range

Licensed To Charm has teamed up with Sanrio to create a Hello Kitty jewellery collection in time for Hello Kitty’s 45th birthday. The new charms are retro-styled and based on the original 1970s Hello Kitty designs, picturing Kitty in her dungarees along with some of her favourite things from yesteryear. …

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BLE 2019: BlackMilk and Sanrio launch Hello Tokyo clothing collection

BlackMilk Clothing has launched a new clothing range in collaboration with Sanrio, tapping into the company’s cast of characters including Hello Kitty, Cinnamoroll, and Gudetama. The Sanrio x BlackMilk collection, dubbed Hello Tokyo, utilises the fashion specialist’s bold prints, distinctive styles and stretch fabrics to bring its distinctive style to …

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Sanrio launches fashion collab with designer Jimmy Paul

Sanrio has secured a collaboration with the Amsterdam-based fashion designer JimmyPaul for his SS20 collection, in partnership with lifestyle licensing company DIFUZED. The partnership was showcased during the On | Off show on Tuesday, September 17 as part of London Fashion Week. The collection is a celebration of Hello Kitty’s …

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