Tag Archives: sanrio

FunCraft and Sanrio partner for new mobile game Hello Kitty – Merge Town

Interactive entertainment company and mobile games publisher FunCraft, together with Sanrio, has announced the global launch of Hello Kitty – Merge Town, a puzzle and merge decoration game that brings a renowned cast of characters and town to life for the ultimate Hello Kitty and Friends gaming experience. Based on the …

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Kids First and Amazon Kids+ expand the world of Hello Kitty with new 3D animated series

Kids First today announced its first-ever collaboration with Amazon Kids+ on an original children’s programme based on Hello Kitty. The two companies are creating a new episodic series, entitled “Hello Kitty: Super Style!,” which will bring lifestyle brand Sanrio’s global pop icon to life in premium 3D animation. The new …

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Sanrio partners with Player 2 to grow licensing revenue in the global gaming market

Gaming and esports marketing agency Player 2 and global lifestyle brand Sanrio have announced a partnership that will see the two collaborating to grow gaming-related licensing partnerships for its Hello Kitty and Sanrio characters (including Aggretsuko and Gudetama) across the EMEA, India and Oceania regions. Player 2’s work will also …

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Hello Kitty and Pusheen pounce on limited edition collaboration for plush, fashion, and more

Sanrio has entered into a new collaboration with the Pusheen brand to launch a limited edition collection of Hello Kitty x Pusheen consumer products, spanning apparel, accessories, collectables, stationery, housewares, health and beauty products, and plush. The collection unites Hello Kitty and Pusheen for the first time in the consumer …

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Sanrio taps Bare Tree Media for digital content and experiences across its character portfolio

Sanrio has tapped Bare Tree Media as its digital licensing and marketing partner for Mr Men Little Miss globally, as well as Hello Kitty and Friends, Aggretsuko, and Gudetama brands in Europe, the Middle East, Africa, Australia, and New Zealand. Under the new partnership, Bare Tree Media will design and …

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York Maze celebrates Mr Men Little Miss 50th with world’s largest maize design

York Maze, believed to be the largest maze in Europe, is celebrating the 50th anniversary of the classic British character brand, Mr Men and Little Miss by paying tribute to its cast of personalities by carving out their likeness within its 15 acre expanse. Covering the area of eight Wembley …

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The Museum of Brands celebrates 50 years of Mr Men and Little Miss with summer Discovery Trail

The Museum of Brands is celebrating the 50th anniversary of the Mr Men and Little Miss characters with the launch of a new discovery trail and series of children’s make-and-take creative activities this summer. The trail will not only look to spark children’s curiosity and evoke nostalgic memories for grown-ups, …

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Sanrio taps European game developer Azerion for slate of Hello Kitty and Friends games

Sanrio has tapped the pan-European digital gaming company, Azerion to develop a series of casual games based on the globally popular Hello Kitty brand. The three year partnership will see the firm launch five Hello Kitty and Friends branded games. The games will be web-enabled versions powered by HTML5 and …

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Mr Men and Little Miss to unveil two new characters during 50 Years of Mr Men documentary this weekend

The countdown towards the grand unveiling of the two new Mr Men and Little Miss creations to be joining the cast of classic characters this year, has commenced, as Sanrio reminds the nation to tune in to the 50 Years of Mr Men documentary broadcast on Channel 4 this weekend. …

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Mr Men and Little Miss looks to EMEA licensing with industry newcomers Boutique Licensing Agency

The new, EMEA-focused licensing agency, Boutique Licensing Agency, has secured a partnership with Sanrio to represent the licensing rights for the iconic British brand, Mr Men and Little Miss across the region. Established just this year, Boutique Licensing Agency – or BLA – is a new to the scene agency …

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