Tag Archives: sanrio

Mr Men and Little Miss looks to EMEA licensing with industry newcomers Boutique Licensing Agency

The new, EMEA-focused licensing agency, Boutique Licensing Agency, has secured a partnership with Sanrio to represent the licensing rights for the iconic British brand, Mr Men and Little Miss across the region. Established just this year, Boutique Licensing Agency – or BLA – is a new to the scene agency …

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Nintendo partners with Sanrio to launch character residents and items to Animal Crossing: New Horizons

Nintendo’s hit video game title, Animal Crossing: New Horizon has welcomed a cast of Sanrio residents and themed items through the launch of the Animal Crossing Sanrio Collaboration Pack. Launched to sell out success last week, the pack includes all six amiibo cards from the unique Sanrio Collaboration Series, all …

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Sanrio expands its Dr Marten’s partnership to introduce Hello Kitty and Friends to latest range

Dr Martens has expanded on its collaborative partnership with Sanrio’s Hello Kitty brand for a new collection that introduces the extended Hello Kitty and Friends character line-up to the footwear specialist for the first time. Under the deal, characters like Bad Badtz-Maru, My Melody, and Kerokerokeroppi now find themselves adorning …

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Mr Men Little Miss lands Channel 4 documentary celebrating 50th anniversary milestone

The half century celebrations for the iconic Mr Men and Little Miss children’s books just keep on being rolled out, as Channel 4 commissions a new documentary to take a look into the rich 50 year history of the beloved brand. Created in 1971 by Roger Hargreaves, prompted to answer …

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Sanrio and Marks & Spencer launch extensive Mr Men & Little Miss clothing, accessories and bedding range

Sanrio has launched a new collaborative collection of clothing, accessories, and bedding with Marks & Spencer for its iconic Mr Men and Little Miss brand with a range featuring an ensemble cast of Roger Hargreave’s best-loved characters. The launch arrives as part of the ongoing celebrations of Mr Men and …

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Mr Men Little Miss celebrates 50 years with fan vote for its next two characters

Mr Men Little Miss is celebrating is 50th Anniversary this year with the launch of a new initiative, encouraging fans to cast their votes over which two new characters will join the popular characters’ line-up. From this week, fans will have the chance to vote from a selection of new, …

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Mattel and Sanrio to launch new doll range across Amazon and Smyths Toys in the UK

Global toy maker Mattel and the lifestyle brand Sanrio are kicking off their new partnership with the launch of a new toy and accessory collection featuring Hello Kitty, My Melody, and Badtz Maru across Amazon and Smyths Toys in the UK from January 2021. The never-before-seen collection will tap into …

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Sanrio partners with Izzy Wheels to launch collection of Hello Kitty wheelchair wheel covers

The wheelchair fashion brand, Izzy Wheels, has partnered with Sanrio to launch a new, limited-edition Hello Kitty collection of wheelchair wheel covers for both adults and children. The collaboration with the iconic character – a staple of not only Japanese popular culture, but global culture today – marks an all-important …

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Mattel and Sanrio fashion partnership for Barbie and Hello Kitty

Mattel has partnered with Sanrio to fashion a new partnership between the iconic dolls brand Barbie and the globally revered Hello Kitty, marking the first time the two have come together in the consumer products space. The collaboration will see the development of a colourful and contemporary product line aimed …

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Hello Kitty finds her voice as Sanrio launches first short form animated series to YouTube

Sanrio has launched a new short form YouTube animated series called Hello Kitty and Friends Supercute Adventures, a move that brings its globally popular Hello Kitty brand to animated content in a partnership with Split Studio. Each episode in the YouTube series will catapult audiences into the world of Hello …

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