Tag Archives: sanrio

Mr Men Little Miss celebrates 50 years with fan vote for its next two characters

Mr Men Little Miss is celebrating is 50th Anniversary this year with the launch of a new initiative, encouraging fans to cast their votes over which two new characters will join the popular characters’ line-up. From this week, fans will have the chance to vote from a selection of new, …

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Mattel and Sanrio to launch new doll range across Amazon and Smyths Toys in the UK

Global toy maker Mattel and the lifestyle brand Sanrio are kicking off their new partnership with the launch of a new toy and accessory collection featuring Hello Kitty, My Melody, and Badtz Maru across Amazon and Smyths Toys in the UK from January 2021. The never-before-seen collection will tap into …

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Sanrio partners with Izzy Wheels to launch collection of Hello Kitty wheelchair wheel covers

The wheelchair fashion brand, Izzy Wheels, has partnered with Sanrio to launch a new, limited-edition Hello Kitty collection of wheelchair wheel covers for both adults and children. The collaboration with the iconic character – a staple of not only Japanese popular culture, but global culture today – marks an all-important …

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Mattel and Sanrio fashion partnership for Barbie and Hello Kitty

Mattel has partnered with Sanrio to fashion a new partnership between the iconic dolls brand Barbie and the globally revered Hello Kitty, marking the first time the two have come together in the consumer products space. The collaboration will see the development of a colourful and contemporary product line aimed …

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Hello Kitty finds her voice as Sanrio launches first short form animated series to YouTube

Sanrio has launched a new short form YouTube animated series called Hello Kitty and Friends Supercute Adventures, a move that brings its globally popular Hello Kitty brand to animated content in a partnership with Split Studio. Each episode in the YouTube series will catapult audiences into the world of Hello …

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Banijay, Sanrio, and Diageo make up final keynotes for Festival of Licensing Live Stage

Festival of Licensing has revealed the final three keynotes to take its Live Stage – this year sponsored by Crunchyroll – as it welcomes Banijay, Sanrio, and Diageo to the fold. The three firms will take up the European, Asian, and Americas keynotes respectively. Banijay recently became the world’s largest …

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Sanrio partners with London kids clothing brand Cribstar for Mr Men Little Miss launch

Sanrio has partnered with the independent London-based children’s clothing brand, Cribstar to launch an exclusive, new capsule collection inspired by the globally popular Mr Men Little Miss brand. Combining the iconic cast of characters from Mr Men Little Miss with Cribstar’s motto of ‘making little ones stand out from the …

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Sanrio’s Aggretsuko is returning to Netflix for a third season this week

Sanrio’s heavy metal karaoke-loving character, Aggretsuko is making its return to Netflix for a third season this week, with its latest run of 10 x 15-minute episodes ready for streaming from today. Having made her debut as a Netflix original short animation series in 2018, and her initial launch to …

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Loot Crate to launch 60th anniversary Sanrio crate as the subscription box specialist details raft of partnerships

The pop culture subscription box service, Loot Crate, is celebrating the 60th anniversary of the world-famous Sanrio with the launch of a special October Anniversary themed Sanrio Crate. The limited edition crate will feature new and exclusive Hello Kitty and Friends collectables and gear. To celebrate a successful six decades …

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Sanrio celebrates 45 years of My Melody with new digital and ecommerce campaign

Sanrio has launched a new digital and ecommerce campaign to celebrate the 45th anniversary of one of its oldest and best-loved characters, My Melody, this summer. The celebration follows hot on the heels of Hello Kitty’s 45th anniversary last year. My Melody was created in 1975 as the depiction of …

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