Sakar International and SEGA of America mark Sonic’s 30th anniversary with new line of wheeled goods

Sakar International and SEGA of America have today announced a partnership to expand Sakar’s line of licensed wheeled goods and accessories with Sonic the Hedgehog, as part of the iconic video game character’s 30th anniversary.

This autumn, Sonic fans can speed into action and adventure with hoverboards, scooters (manual and electric), four-wheel ride-ons and skateboards (manual and electric) all inspired by the beloved hedgehog. Additionally, Sonic-themed helmets and other protective gear will be available for purchase.

“Sakar International is looking forward to helping SEGA celebrate Sonic’s 30th anniversary with products that allow young fans to be active and expand their imaginations,” says Ralph Sasson, COO at Sakar. “Sonic is one of the most iconic gaming franchises and we’re excited to bring these products to an entirely new generation of fans.”

To further celebrate Sonic’s landmark anniversary, Sakar will create a variety of Sonic-inspired video game accessories and youth electronics including speakers, headsets, keyboards, mouse pads, charging stations, gaming furniture, walkie talkies, box kits, telescopes, binoculars, role-play electronic kits, wearable VR goggles, alarm clock radios, microphones and karaoke machines, among other consumer goods.

Sonic the Hedgehog-themed wheeled goods and accessories will begin racing into Walmart and other retailers across the US this holiday season.

Headquartered in Edison, NJ, with additional offices in Canada, Latin America, Australia, Hong Kong and China, Sakar International is a leading provider of consumer electronics and accessories. The company licenses over 40 major entertainment and corporate brands and is the parent company to Vivitar, a full-spectrum consumer tech company specialising in the production of cameras, camcorders, mobile accessories, and health and wellness products.

 

Team GB partners with Micro Scooter in latest deal from The Point. 1888

The hit outdoor and wheeled toys brand, Micro Scooters has partnered with Team GB to launch an officially licensed range of Team GB Micro Scooters, now live on the Micro Scooters website.

Developed under a partnership brokered by the UK licensing agency for Team GB, The Point. 1888, the new range of Micro Scooters includes three variations: The Classic Team GB Micro Scooter, The Sprite Classic Team GB Micro Scooter, and the children’s Mini Micro Team GB Deluxe Scooter.

Prices on the new line range from £79.95 to £159.95. The partnership with Team GB marks the first licensed deal secured by Micro Scooters

In an announcing made via The Point. 1888 online platform, head of product and brand, Janine Richmond, said: “For me, this was a dream partnership with such paralleled values. I’m genuinely a massive fan of Micro Scooters – they are perfectionists with the quality of product and branding, which I’ve experienced first-hand having now bought most of their range for my children.”

The new range lands just months away from the much-anticipated Tokyo Olympics 2020 that, having been postponed owning to the pandemic, will take place this July under the same branding. It is expected that a massive 94 per cent of the UK population will be following the games this July and August.

“We know fans want to feel more connected to the brands they love,” continued Richmond. “The Olympics inspires us to become more active and get outside, so this is a great way of getting closer to the action through product.

“It’s so exciting to see the concepts coming through – the product range has surpassed all expectations. The Micro Scooters team are fuelled with amazing ideas of how to get interaction with their product whether on the track; through school programmes or fanZones; they are hugely committed to making this a success and are a joy to work with ….watch this space.”