Tag Archives: Sea of Thieves

Immersive play | Fanattik on why creativity is running wild in video game licensing

It’s odd to think of the video game licensing sector as one that is still in its relative infancy. There’s a maturity to many of the partnerships that circle the market and its audiences that would suggest the experience and wisdom of one established decades ago, when Pong’s first pixels …

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Fanattik renews gift and collectables deal with Rare to span Sea of Thieves, Banjo-Kazooie and more

The award-winning pop culture specialist, Fanattik has renewed its gift and collectibles licence with the video game studio, Rare, in a partnership brokered by Tinderbox, the digital media division of Beanstalk. The pan-European licence covers Rare’s smash hit Sea of Thieves, the pirate-themed video game with 20 million players, as …

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