SEGA Europe and UK lifestyle brand HYPE. have announced an all-new line of licensed clothing and accessories celebrating SEGA’s entertainment icon, Sonic the Hedgehog. Featuring designs inspired by the high-octane speedster himself, the HYPE. x Sonic the Hedgehog capsule collection includes adult and children’s apparel and accessories for Sonic fans of all …
Read More »SEGA Europe details ‘hand-picked’ Sonic partner line up across toys, textiles, food & drink and more
SEGA Europe has unveiled a new line up of merchandise and consumer product deals for its flagship character, Sonic the Hedgehog, in what it has billed ‘a hand-picked line up of industry leaders’ to help celebrate the property’s landmark 30th anniversary this year. With production on the film sequel, Sonic …
Read More »SEGA Europe taps Bridge for Team Sonic Racing brand campaign
SEGA Europe has appointed partner marketing experts Bridge to create a brand partnership campaign supporting the release of Team Sonic Racing throughout 2019. Launching this May, the kart racing game Team Sonic Racing is a spinoff from SEGA’s iconic Sonic the Hedgehog series, combining elements of arcade and fast-paced competitive, …
Read More »SEGA Europe grows e-commerce presence with new online shop
The SEGA Shop has been described as the “definitive shopping portal for SEGA themed merchandise” with a range of Numskull developed products available to purchase.
Read More »