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Sonic the Hedgehog races to set new video game adaptation record at global Box Office

Paramount and SEGA’s Sonic the Hedgehog movie has set a new record for a video game-big screen adaptation, ringing in a three-day domestic opening of $58 million in the US. The film’s projected four-day gross of $70 million is among the best showings for a Presidents Day long weekend opening. …

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SEGA joins forces with Puma to launch latest Sonic sports style collection

SEGA is once again joining forces with the sports brand Puma to bring Sonic, the world’s fastest hedgehog and the video game maker’s flagship character to the world of sports style fashion. Launching ahead of the release of the upcoming blockbuster Sonic the Hedgehog movie, SEGA’s famous character will feature …

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Jakks Pacific to lead toy roll-out for SEGA’s Sonic the Hedgehog film in 2020

Jakks Pacific will lead the US and EMEA toy roll-out for Paramount Pictures and SEGA of America’s upcoming feature film, Sonic the Hedgehog. The California-based toymaker will launch a raft of action-packed play-sets and plush items across select territories, starting from January 2020. The launch will mark the first product …

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Puma taps SEGA for Sonic the Hedgehog inspired sportswear

PUMA has teamed with SEG to design a new collection based on its iconic video game character Sonic the Hedgehog, bringing the designs and graphics that appear in the game to footwear and clothing. Sonic has become a cross-generational favourite after making his debut in 1991. This new collaboration will …

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BLE 2019: SEGA and Puma join forces to launch new Sonic the Hedgehog sportswear collection

SEGA has joined forces with the sportswear brand Puma to launch an autumn collection range of sports apparel, accessories and footwear for children and adults, featuring scenes and graphic elements from the ever-popular Sonic the Hedgehog universe. Running across decades but never getting old – the famous blue hedgehog video …

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Monopoly expands its special Gamer line with SEGA and Sonic the Hedgehog partnership

The journey around Hasbro’s Monopoly board has just stepped up a gear, or three, thanks to a new partnership between the global toy maker and SEGA’s iconic blue blur, Sonic the Hedgehog. The classic board game has expanded its Monopoly Gamer line with the addition of this SEGA partnership, inspired …

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Licensing International reveals 2019 UK Rising Stars

Executives at SEGA, TSBA Group, My Icon Story and Rocket Licensing have been named among this year’s list of nominees for the Licensing International 2019 UK Rising Stars Awards. Designed to recognise the talent among the industry’s junior  licensing professionals in the UK, a shortlist of six industry names has …

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SEGA and Paramount confirm Sonic the Hedgehog redesign after fan outrage

SEGA and Paramount are giving the fans what they want, by going back to the drawing board to redesign their live-action redesign of Sonic the Hedgehog. Reaction wasn’t quite what either the video game company or film studio was expecting when the pair unveiled the first Sonic the Hedgehog movie …

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SEGA Europe taps Bridge for Team Sonic Racing brand campaign

SEGA Europe has appointed partner marketing experts Bridge to create a brand partnership campaign supporting the release of Team Sonic Racing throughout 2019. Launching this May, the kart racing game Team Sonic Racing is a spinoff from SEGA’s iconic Sonic the Hedgehog series, combining elements of arcade and fast-paced competitive, …

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