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Tag Archives: Sesame Street

Sesame Place grows visitor experiential offering with new Neighbourhood

Sesame Place, the only Sesame Street dedicated theme park in the US, and the first in the world to become a Certified Autism Centre, has opened its new Sesame Street Neighbourhood. The Sesame Street Neighbourhood at Sesame Place has been built to reflect the show’s contemporary  set, offering an authentic …

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CPLG strengthens European operations with Team! Licensing acquisition

The third party licensing agency, CPLG has acquired the German outfit, Team! Licensing GmbH in a move that firms up the companies expanding operations in Europe. CPLG Germany represents a wide range of licensors, including CBS, Sesame Street, MGM, Dr. Seuss, Line Friends, SEGA, and Tetris, as well as brands …

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Sesame Workshop partners with Korean design label Beyond the Closet

Sesame Workshop, the non-profit organisation behind Sesame Street, has partnered with the top Korean designer Taeyong Ko’s Beyond the Closet label for a line of co-branded apparel and accessories. In a deal brokered by IMG, the new 35-piece clothing collection from Beyond the Closet will feature Sesame Street branded t-shirts, …

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Sesame Workshop celebrates direct to retail campaign with Mexico’s Suburbia

Sesame Workshop is continuing its 50th anniversary celebrations on a global scale, this time securing a direct to retail campaign with all 126 of Mexico’s popular Suburbia stores. The latest initiative – brokered by La Panaderia, Sesame Workshop’s Mexican licensing agent – spans different products with Sésamo characters for babies, …

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Sesame Street, LEGO and Disney among Apple TV+ kids’ content launch

Apple TV+ has tapped up the likes of Big Bird and Elmo to help it launch the kids’ content division of its new streaming TV service and Netflix rival. A new Sesame Street-themed show geared towards teaching kids coding will help make up a raft of new children’s licensed and …

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Mind matters: The brands changing your attitude towards mental health

Following some staggering recent findings into children’s mental health, brands working in the kids’ sector are beginning to assume the responsibility of opening up the topic of conversation for children and adults alike. Robert Hutchins explores how children’s entertainment and games are changing attitudes for the better

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