Tag Archives: Sesame Street

US: Sesame Workshop builds global toy portfolio with MasterPieces Sesame Street partnership

The iconic pre-school property, Sesame Street is continuing to grow its international portfolio of toy partners, having signed a new partnership with the US games, puzzles, toys, and crafts specialist, MasterPieces. The new MasterPieces Sesame Street products will begin to appear on shelves across the US this summer with a …

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Sesame Workshop teams with SKOOG to launch Sesame Street immersive play platform

SKOOG, a new media tech company on a mission to offer children new creative and immersive play, has secured a global partnership with Sesame Workshop to launch an interactive platform that merges tactile technology with a content library featuring the popular Sesame Street characters. SKOOG aims to combine multi-sensory play …

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Plush toy specialist Posh Paws readies for “biggest year yet” thanks to heavyweight licensing portfolio

The plush toy specialist, Posh Paws International, is preparing for what looks to be its ‘biggest year yet,’ as it readies for 2021 with a raft of new releases and licensed launches based on some of the biggest children’s entertainment franchises of the past decade. With a portfolio brimming with …

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Sesame Street tucks into the breakfast market with its own cereal launch

Sesame Workshop is tucking into the breakfast market with the launch of the first Sesame Street Cereal, a new range developed in partnership with cereal specialist, General Mills. The range will appear on shelves across the US from January 2021. The cereal has been developed to support growing bodies with …

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Sesame Street prepares to launch 51st season to HBO Max this week

Sesame Workshop is gearing up for the launch of Sesame Street’s 51st season this Thursday, November 12th on HBO Max, marking the first season of the popular pre-school series to debut on the streaming platform. A run of 35 episodes will be available on the platform, ahead of the season’s …

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Posh Paws named EMEA plush partner for Sesame Street

The plush specialist, Posh Paws and its parent company Whitehouse Leisure, has been named the new plush partner for the iconic and globally popular Sesame Street brand in a deal that will cover the EMEA region. Under the partnership, Whitehouse Leisure will also be developing plush ranges for amusement channels. …

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Sesame Workshop expands its See Amazing in All Children initiative for Autism Acceptance Day

Sesame Workshop is expanding its Sesame Street and Autism: See Amazing in All Children initiative with new video and content featuring Julia – its four-year-old Sesame Street character with autism. The resources will be available for free in English and Spanish and will show children that ‘we can all be …

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Sesame Workshop rolls out new content for its Caring for Each Other platform

Building on its launch last week of the Caring for Each Other initiative, Sesame Workshop is rolling out new content to help families stay physically and mentally healthy as the coronavirus pandemic continues. Today’s release on SesameStreet.org/caring includes animations on healthy habits, resources providing comfort, and activities that caregivers can use to …

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Sesame Workshop launches Caring for Each Other platform as US states enter lockdown and schools close for ‘the foreseeable’

Sesame Workshop, the non-profit educational organisation behind Sesame Street is offering a wealth of free resources to help children and families throughout the coronavirus pandemic. The initiative – called Caring for Each Other – marks the beginning of a commitment to support families for the duration of the crisis, with …

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