Home / Tag Archives: Sesame Street

Tag Archives: Sesame Street

Sesame Street kicks off healthy summer campaign with string of new product collabs

Sesame Workshop is celebrating the arrival of summer with a line-up of new product collaborations to supplement the premiere of its Fun in the Sun videos on Sesame Street’s YouTube channel. The video series encourage families to enjoy the outdoors while practicing sun safety, and features favourite characters Elmo, Cookie …

Read More »

Sesame Place grows visitor experiential offering with new Neighbourhood

Sesame Place, the only Sesame Street dedicated theme park in the US, and the first in the world to become a Certified Autism Centre, has opened its new Sesame Street Neighbourhood. The Sesame Street Neighbourhood at Sesame Place has been built to reflect the show’s contemporary  set, offering an authentic …

Read More »

CPLG strengthens European operations with Team! Licensing acquisition

The third party licensing agency, CPLG has acquired the German outfit, Team! Licensing GmbH in a move that firms up the companies expanding operations in Europe. CPLG Germany represents a wide range of licensors, including CBS, Sesame Street, MGM, Dr. Seuss, Line Friends, SEGA, and Tetris, as well as brands …

Read More »

Sesame Workshop partners with Korean design label Beyond the Closet

Sesame Workshop, the non-profit organisation behind Sesame Street, has partnered with the top Korean designer Taeyong Ko’s Beyond the Closet label for a line of co-branded apparel and accessories. In a deal brokered by IMG, the new 35-piece clothing collection from Beyond the Closet will feature Sesame Street branded t-shirts, …

Read More »

Sesame Workshop celebrates direct to retail campaign with Mexico’s Suburbia

Sesame Workshop is continuing its 50th anniversary celebrations on a global scale, this time securing a direct to retail campaign with all 126 of Mexico’s popular Suburbia stores. The latest initiative – brokered by La Panaderia, Sesame Workshop’s Mexican licensing agent – spans different products with Sésamo characters for babies, …

Read More »

Sesame Street, LEGO and Disney among Apple TV+ kids’ content launch

Apple TV+ has tapped up the likes of Big Bird and Elmo to help it launch the kids’ content division of its new streaming TV service and Netflix rival. A new Sesame Street-themed show geared towards teaching kids coding will help make up a raft of new children’s licensed and …

Read More »