Tag Archives: Sesame Street

Skincare and yoga gear among Sesame Street’s latest direct-to-consumer collabs

Sesame Workshop, the nonprofit organization behind Sesame Street, is teaming up with a raft of direct-to-consumer (DTC) brands to let fans show their love for their favourite Sesame Street Muppets in new and fashion-forward ways. “The pandemic has changed the way consumers shop, accelerating e-commerce growth to new heights,” says Gabriela Arenas, Vice …

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Stephen Curry and Under Armour drop ‘Street Pack’ collection with Sesame Street

Curry Brand, powered by Under Armour, is launching a seven-part footwear collection that brings the spirit of Sesame Street’s iconic Muppets to the basketball court. Basketball icon Stephen Curry, father to three kids under the age of nine, felt that partnering with Sesame Workshop – the nonprofit educational organisation behind Sesame Street – would be a natural extension of his …

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Elmo, Cookie Monster join the Tonies line-up as Sesame Street partners with kids’ audio platform

Elmo, Cookie Monster, and Addy Caddaby, a popular trio from the iconic preschool series, Sesame Street, will be making their way onto the children’s audio storytelling platform, Tonies thanks to a new partnership spanning the US, UK, Germany and more. Tonies is a screen-free audio entertainment system developed for young …

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Sesame Workshop grows licensing plans across China, Japan, and Germany with new agencies

Sesame Workshop has been an a global escapade this past month, having signed a trio of international licensing agencies with the purpose of strengthening the nonprofit’s licensing programmes across the overseas markets. The educational organisation behind the iconic Sesame Street brand has been expanding its presence in the European and …

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Sesame Street enters the mindfulness market with Headspace podcast and Penguin Random House books

Headspace, a global leader in meditation and mindfulness, and Sesame Workshop, have launched a new podcast project that uses meditation and mindfulness techniques to help children relax during their bedtime routines. The first episode will launch on June 13, 2021 with 11 subsequent episodes launching every Sunday through August 29. …

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Posh Paws to showcase latest licensed plush line-up through six Product Showcase Events across the UK

Posh Paws is to host six Product Showcase Events across the UK this June, enabling its customers to see its portfolio of new licensed plush toys and gifts in person. The move has been made in accordance to the latest easing of restrictions on social distancing. Next month, visitors will …

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Sesame Street’s Big Bird, Cookie Monster and Elmo partner with watchmaker Bamford London

Bulldog Licensing has inked a new deal with the luxury watch manufacturer, Bamford London, to create three limited edition pieces based on the popular Sesame Street characters, Big Bird, Elmo, and Cookie Monster. Making up part of the Bamford London range, the company will sell just 20 pieces of the …

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Sesame Street becomes first brand to launch on Blank Slate platform as artists recreate iconic characters

Sesame Street has become the first brand to launch as part of a new platform curated by Champion Athleticwear and Foot Locker that taps notable creators to bring exclusive collaborations to life. Called Blank Slate, the platform will make its debut with the launch of a limited edition collection of …

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Sesame Street partners with HYPE. for new kids’ and adult’s fashion collection

Sesame Workshop has teamed with the fashion brand HYPE to launch a new Sesame Street collection for both kids and adults, spanning hoodies, joggers, t-shirts, backpacks, face coverings and more. The new range is scheduled to land this month and is the result of a deal secured by Sesame Workshop’s …

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Sesame Street lands new homewares partner in Texco as demand for retro continues

Sesame Workshop’s evergreen and ever popular pre-school IP, Sesame Street is stepping into the homewares and bedding market with the launch of a new range of duvet sets, curtains, bean bags, towels and more courtesy of Texco. The new line-up, which will also include cushions and fleece blankets, will feature …

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