Home / Tag Archives: Sesame Street

Tag Archives: Sesame Street

Bulldog Licensing secures Rubie’s for Sesame Street dress up and accessories

Fans of Sesame Street can now dress up as their favourite characters, including Elmo and Cookie Monster, thanks to a new range of dress up and accessories from Rubies Masquerade. The European agency, Bulldog Licensing – which manages the consumer products programme for Sesame Street in the UK and Eire …

Read More »

Sesame Workshop delivers latest streetwear and fast-fashion collabs to young adult fanbase

The Sesame Street Muppets are delivering on the seasonal festivities for its young adult fanbase, thanks to the latest wave of collaborations between Sesame Workshop and some of the leading names in streetwear, fast-fashion, beauty, and more. “We’re proud to work with unique lifestyle brands in creating and delivering sought-after …

Read More »

Sesame Workshop scales new marketing heights to turn Empire State Building the Sesame Street yellow and green

Marketing campaigns rarely get much bigger than this. Sesame Workshop has scaled new heights to mark the 50th anniversary of Sesame Street by turning New York’s Empire State Building its familiar yellow and green this weekend. An advance lighting ceremony at the Empire State Building ahead of the big event …

Read More »

Sesame Workshop teams with designer Isaac Mizrahi for special Sesame Street collaboration

The world-renowned fashion designer, Isaac Mizrahi has partnered with Sesame Workshop, the nonprofit educational organisation behind Sesame Street, to launch an exclusive collection that brings new playful prints to children’s wear, plush, and accessories. The new range has been launched as part of the ongoing 50th anniversary celebrations for Sesame …

Read More »

Immersive Sesame Street exhibition lands in Melbourne Central Shopping Centre

Sesame Workshop has launched a new immersive exhibition showcasing a collection of artworks by artists from around the world, each reimagining 50 of Sesame Street’s most iconic characters. Called 50 Years and Counting, the event – which kicked at an exclusive VIP event on October 25 within Melbourne Central Shopping …

Read More »

Executive moves at Sesame Workshop as the brand sees ‘accelerated growth’ in the UK

Sesame Workshop has named Whit Higgins its new vice president, international media distribution and business development. In his new role, Higgins will be responsible for international content distribution for all Sesame Workshop properties, including Sesame Street, which celebrates 50 years in 2019. He will also build partnerships across consumer products, …

Read More »

Weyo teams with Sesame Workshop on Sesame Street AR app for preschoolers

The children’s interactive and digital experience specialist, Weyo, has teamed with Sesame Workshop to develop a new mobil app that transports preschoolers into the world of Sesame Street. Called Sesame Street Yourself, the app launches on September 30 this year, landing just in time for Sesame Street’s 50th anniversary. The …

Read More »

Haven celebrates Sesame Street’s 50th with Peter Alexander capsule collab

To celebrate 50 years of Sesame Street and the continued success of the franchise Down Under, Haven has struck a partnership with the Australian designer Peter Alexander for a capsule of women’s, men’s and kids’ pyjamas and accessories. Featuring the tag line “I was raised on the Street”, the 55-piece …

Read More »

Sesame Street kicks off healthy summer campaign with string of new product collabs

Sesame Workshop is celebrating the arrival of summer with a line-up of new product collaborations to supplement the premiere of its Fun in the Sun videos on Sesame Street’s YouTube channel. The video series encourage families to enjoy the outdoors while practicing sun safety, and features favourite characters Elmo, Cookie …

Read More »