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Tag Archives: Sesame Street

Sesame Workshop scales new marketing heights to turn Empire State Building the Sesame Street yellow and green

Marketing campaigns rarely get much bigger than this. Sesame Workshop has scaled new heights to mark the 50th anniversary of Sesame Street by turning New York’s Empire State Building its familiar yellow and green this weekend. An advance lighting ceremony at the Empire State Building ahead of the big event …

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Sesame Workshop teams with designer Isaac Mizrahi for special Sesame Street collaboration

The world-renowned fashion designer, Isaac Mizrahi has partnered with Sesame Workshop, the nonprofit educational organisation behind Sesame Street, to launch an exclusive collection that brings new playful prints to children’s wear, plush, and accessories. The new range has been launched as part of the ongoing 50th anniversary celebrations for Sesame …

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Immersive Sesame Street exhibition lands in Melbourne Central Shopping Centre

Sesame Workshop has launched a new immersive exhibition showcasing a collection of artworks by artists from around the world, each reimagining 50 of Sesame Street’s most iconic characters. Called 50 Years and Counting, the event – which kicked at an exclusive VIP event on October 25 within Melbourne Central Shopping …

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Executive moves at Sesame Workshop as the brand sees ‘accelerated growth’ in the UK

Sesame Workshop has named Whit Higgins its new vice president, international media distribution and business development. In his new role, Higgins will be responsible for international content distribution for all Sesame Workshop properties, including Sesame Street, which celebrates 50 years in 2019. He will also build partnerships across consumer products, …

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Weyo teams with Sesame Workshop on Sesame Street AR app for preschoolers

The children’s interactive and digital experience specialist, Weyo, has teamed with Sesame Workshop to develop a new mobil app that transports preschoolers into the world of Sesame Street. Called Sesame Street Yourself, the app launches on September 30 this year, landing just in time for Sesame Street’s 50th anniversary. The …

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Haven celebrates Sesame Street’s 50th with Peter Alexander capsule collab

To celebrate 50 years of Sesame Street and the continued success of the franchise Down Under, Haven has struck a partnership with the Australian designer Peter Alexander for a capsule of women’s, men’s and kids’ pyjamas and accessories. Featuring the tag line “I was raised on the Street”, the 55-piece …

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Sesame Street kicks off healthy summer campaign with string of new product collabs

Sesame Workshop is celebrating the arrival of summer with a line-up of new product collaborations to supplement the premiere of its Fun in the Sun videos on Sesame Street’s YouTube channel. The video series encourage families to enjoy the outdoors while practicing sun safety, and features favourite characters Elmo, Cookie …

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Sesame Place grows visitor experiential offering with new Neighbourhood

Sesame Place, the only Sesame Street dedicated theme park in the US, and the first in the world to become a Certified Autism Centre, has opened its new Sesame Street Neighbourhood. The Sesame Street Neighbourhood at Sesame Place has been built to reflect the show’s contemporary  set, offering an authentic …

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CPLG strengthens European operations with Team! Licensing acquisition

The third party licensing agency, CPLG has acquired the German outfit, Team! Licensing GmbH in a move that firms up the companies expanding operations in Europe. CPLG Germany represents a wide range of licensors, including CBS, Sesame Street, MGM, Dr. Seuss, Line Friends, SEGA, and Tetris, as well as brands …

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