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Sesame Workshop scales new marketing heights to turn Empire State Building the Sesame Street yellow and green

Marketing campaigns rarely get much bigger than this. Sesame Workshop has scaled new heights to mark the 50th anniversary of Sesame Street by turning New York’s Empire State Building its familiar yellow and green this weekend. An advance lighting ceremony at the Empire State Building ahead of the big event …

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Sesame Workshop teams with designer Isaac Mizrahi for special Sesame Street collaboration

The world-renowned fashion designer, Isaac Mizrahi has partnered with Sesame Workshop, the nonprofit educational organisation behind Sesame Street, to launch an exclusive collection that brings new playful prints to children’s wear, plush, and accessories. The new range has been launched as part of the ongoing 50th anniversary celebrations for Sesame …

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Immersive Sesame Street exhibition lands in Melbourne Central Shopping Centre

Sesame Workshop has launched a new immersive exhibition showcasing a collection of artworks by artists from around the world, each reimagining 50 of Sesame Street’s most iconic characters. Called 50 Years and Counting, the event – which kicked at an exclusive VIP event on October 25 within Melbourne Central Shopping …

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Executive moves at Sesame Workshop as the brand sees ‘accelerated growth’ in the UK

Sesame Workshop has named Whit Higgins its new vice president, international media distribution and business development. In his new role, Higgins will be responsible for international content distribution for all Sesame Workshop properties, including Sesame Street, which celebrates 50 years in 2019. He will also build partnerships across consumer products, …

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New and reimagined Elmo’s World to land on Tiny Pop in January 2020

Elmo is landing on the UK’s children’s channel, Tiny Pop in January next year, with a new and reimagined Elmo’s World series. It will consist of a run of five-minute interactive episodes covering pre-school topics, live action films and co-operative thinking games. Produced by Sesame Workshop, the non profit organisation …

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Weyo teams with Sesame Workshop on Sesame Street AR app for preschoolers

The children’s interactive and digital experience specialist, Weyo, has teamed with Sesame Workshop to develop a new mobil app that transports preschoolers into the world of Sesame Street. Called Sesame Street Yourself, the app launches on September 30 this year, landing just in time for Sesame Street’s 50th anniversary. The …

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Sesame Street kicks off healthy summer campaign with string of new product collabs

Sesame Workshop is celebrating the arrival of summer with a line-up of new product collaborations to supplement the premiere of its Fun in the Sun videos on Sesame Street’s YouTube channel. The video series encourage families to enjoy the outdoors while practicing sun safety, and features favourite characters Elmo, Cookie …

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Sesame Place grows visitor experiential offering with new Neighbourhood

Sesame Place, the only Sesame Street dedicated theme park in the US, and the first in the world to become a Certified Autism Centre, has opened its new Sesame Street Neighbourhood. The Sesame Street Neighbourhood at Sesame Place has been built to reflect the show’s contemporary  set, offering an authentic …

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Sesame Workshop celebrates direct to retail campaign with Mexico’s Suburbia

Sesame Workshop is continuing its 50th anniversary celebrations on a global scale, this time securing a direct to retail campaign with all 126 of Mexico’s popular Suburbia stores. The latest initiative – brokered by La Panaderia, Sesame Workshop’s Mexican licensing agent – spans different products with Sésamo characters for babies, …

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