Tag Archives: sesame workshop

US: Sesame Workshop builds global toy portfolio with MasterPieces Sesame Street partnership

The iconic pre-school property, Sesame Street is continuing to grow its international portfolio of toy partners, having signed a new partnership with the US games, puzzles, toys, and crafts specialist, MasterPieces. The new MasterPieces Sesame Street products will begin to appear on shelves across the US this summer with a …

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Sesame Workshop teams with SKOOG to launch Sesame Street immersive play platform

SKOOG, a new media tech company on a mission to offer children new creative and immersive play, has secured a global partnership with Sesame Workshop to launch an interactive platform that merges tactile technology with a content library featuring the popular Sesame Street characters. SKOOG aims to combine multi-sensory play …

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Sesame Street tucks into the breakfast market with its own cereal launch

Sesame Workshop is tucking into the breakfast market with the launch of the first Sesame Street Cereal, a new range developed in partnership with cereal specialist, General Mills. The range will appear on shelves across the US from January 2021. The cereal has been developed to support growing bodies with …

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Sesame Street prepares to launch 51st season to HBO Max this week

Sesame Workshop is gearing up for the launch of Sesame Street’s 51st season this Thursday, November 12th on HBO Max, marking the first season of the popular pre-school series to debut on the streaming platform. A run of 35 episodes will be available on the platform, ahead of the season’s …

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Winners of the 2020 Licensing International Excellence Awards revealed in virtual awards ceremony

The winners of the 2020 Licensing International Excellence Awards have been revealed in the industry’s first virtual awards ceremony that brought together nearly 1,000 executives from around the world for the celebrations. Hosted by Handcraft VP and stand-up comic Marshall Mizrahi, the event saw licensing powerhouse Martha Stewart inducted into …

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Intellivision lines up Mattel and Sesame Workshop partnerships for its gaming system reboot Amico

Intellivision Entertainment, the video game industry pioneer and team behind the upcoming Intellivision Amico launch, has detailed significant additions to its game portfolio, as well as new licensing partnerships with the likes of Mattel and Sesame Workshop. The latest partnerships were revealed in a virtual press event hosted by Tommy …

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Sesame Workshop expands its See Amazing in All Children initiative for Autism Acceptance Day

Sesame Workshop is expanding its Sesame Street and Autism: See Amazing in All Children initiative with new video and content featuring Julia – its four-year-old Sesame Street character with autism. The resources will be available for free in English and Spanish and will show children that ‘we can all be …

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Sesame Workshop rolls out new content for its Caring for Each Other platform

Building on its launch last week of the Caring for Each Other initiative, Sesame Workshop is rolling out new content to help families stay physically and mentally healthy as the coronavirus pandemic continues. Today’s release on SesameStreet.org/caring includes animations on healthy habits, resources providing comfort, and activities that caregivers can use to …

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Sesame Workshop launches Caring for Each Other platform as US states enter lockdown and schools close for ‘the foreseeable’

Sesame Workshop, the non-profit educational organisation behind Sesame Street is offering a wealth of free resources to help children and families throughout the coronavirus pandemic. The initiative – called Caring for Each Other – marks the beginning of a commitment to support families for the duration of the crisis, with …

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