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Sesame Workshop expands its See Amazing in All Children initiative for Autism Acceptance Day

Sesame Workshop is expanding its Sesame Street and Autism: See Amazing in All Children initiative with new video and content featuring Julia – its four-year-old Sesame Street character with autism. The resources will be available for free in English and Spanish and will show children that ‘we can all be …

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Sesame Workshop rolls out new content for its Caring for Each Other platform

Building on its launch last week of the Caring for Each Other initiative, Sesame Workshop is rolling out new content to help families stay physically and mentally healthy as the coronavirus pandemic continues. Today’s release on SesameStreet.org/caring includes animations on healthy habits, resources providing comfort, and activities that caregivers can use to …

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Sesame Workshop launches Caring for Each Other platform as US states enter lockdown and schools close for ‘the foreseeable’

Sesame Workshop, the non-profit educational organisation behind Sesame Street is offering a wealth of free resources to help children and families throughout the coronavirus pandemic. The initiative – called Caring for Each Other – marks the beginning of a commitment to support families for the duration of the crisis, with …

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Sesame Workshop and Sourcebooks to launch companion books to Apple TV+ series Ghostwriter

Sesame Workshop has detailed the launch of a series of companion books to the Apple TV+ original series, Ghostwriter, a reworking of the classic show for a new generation. In partnership with Sourcebooks, the series will mix inclusively-adapted classics and original works that inspired each Ghostwriter adventure. The first two …

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Sesame Workshop delivers latest streetwear and fast-fashion collabs to young adult fanbase

The Sesame Street Muppets are delivering on the seasonal festivities for its young adult fanbase, thanks to the latest wave of collaborations between Sesame Workshop and some of the leading names in streetwear, fast-fashion, beauty, and more. “We’re proud to work with unique lifestyle brands in creating and delivering sought-after …

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Sesame Workshop scales new marketing heights to turn Empire State Building the Sesame Street yellow and green

Marketing campaigns rarely get much bigger than this. Sesame Workshop has scaled new heights to mark the 50th anniversary of Sesame Street by turning New York’s Empire State Building its familiar yellow and green this weekend. An advance lighting ceremony at the Empire State Building ahead of the big event …

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Sesame Workshop teams with designer Isaac Mizrahi for special Sesame Street collaboration

The world-renowned fashion designer, Isaac Mizrahi has partnered with Sesame Workshop, the nonprofit educational organisation behind Sesame Street, to launch an exclusive collection that brings new playful prints to children’s wear, plush, and accessories. The new range has been launched as part of the ongoing 50th anniversary celebrations for Sesame …

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Immersive Sesame Street exhibition lands in Melbourne Central Shopping Centre

Sesame Workshop has launched a new immersive exhibition showcasing a collection of artworks by artists from around the world, each reimagining 50 of Sesame Street’s most iconic characters. Called 50 Years and Counting, the event – which kicked at an exclusive VIP event on October 25 within Melbourne Central Shopping …

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Executive moves at Sesame Workshop as the brand sees ‘accelerated growth’ in the UK

Sesame Workshop has named Whit Higgins its new vice president, international media distribution and business development. In his new role, Higgins will be responsible for international content distribution for all Sesame Workshop properties, including Sesame Street, which celebrates 50 years in 2019. He will also build partnerships across consumer products, …

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