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Sesame Street kicks off healthy summer campaign with string of new product collabs

Sesame Workshop is celebrating the arrival of summer with a line-up of new product collaborations to supplement the premiere of its Fun in the Sun videos on Sesame Street’s YouTube channel. The video series encourage families to enjoy the outdoors while practicing sun safety, and features favourite characters Elmo, Cookie …

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Sesame Place grows visitor experiential offering with new Neighbourhood

Sesame Place, the only Sesame Street dedicated theme park in the US, and the first in the world to become a Certified Autism Centre, has opened its new Sesame Street Neighbourhood. The Sesame Street Neighbourhood at Sesame Place has been built to reflect the show’s contemporary  set, offering an authentic …

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Sesame Workshop celebrates direct to retail campaign with Mexico’s Suburbia

Sesame Workshop is continuing its 50th anniversary celebrations on a global scale, this time securing a direct to retail campaign with all 126 of Mexico’s popular Suburbia stores. The latest initiative – brokered by La Panaderia, Sesame Workshop’s Mexican licensing agent – spans different products with Sésamo characters for babies, …

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