Tag Archives: sesame workshop

Skincare and yoga gear among Sesame Street’s latest direct-to-consumer collabs

Sesame Workshop, the nonprofit organization behind Sesame Street, is teaming up with a raft of direct-to-consumer (DTC) brands to let fans show their love for their favourite Sesame Street Muppets in new and fashion-forward ways. “The pandemic has changed the way consumers shop, accelerating e-commerce growth to new heights,” says Gabriela Arenas, Vice …

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Elmo, Cookie Monster join the Tonies line-up as Sesame Street partners with kids’ audio platform

Elmo, Cookie Monster, and Addy Caddaby, a popular trio from the iconic preschool series, Sesame Street, will be making their way onto the children’s audio storytelling platform, Tonies thanks to a new partnership spanning the US, UK, Germany and more. Tonies is a screen-free audio entertainment system developed for young …

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Obituary | Licensing International’s Bill Burke, 55

The long time licensing industry executive and SVP Marketing and Communications for Licensing International, Bill Burke, passed away suddenly at his home on August 9th, at the age of 55. Prior to joining Licensing International, Bill was SVP Marketing for CBS Consumer Products, where he led Global Marketing (including Retail), …

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Sesame Workshop grows licensing plans across China, Japan, and Germany with new agencies

Sesame Workshop has been an a global escapade this past month, having signed a trio of international licensing agencies with the purpose of strengthening the nonprofit’s licensing programmes across the overseas markets. The educational organisation behind the iconic Sesame Street brand has been expanding its presence in the European and …

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Sesame Street enters the mindfulness market with Headspace podcast and Penguin Random House books

Headspace, a global leader in meditation and mindfulness, and Sesame Workshop, have launched a new podcast project that uses meditation and mindfulness techniques to help children relax during their bedtime routines. The first episode will launch on June 13, 2021 with 11 subsequent episodes launching every Sunday through August 29. …

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Sesame Street becomes first brand to launch on Blank Slate platform as artists recreate iconic characters

Sesame Street has become the first brand to launch as part of a new platform curated by Champion Athleticwear and Foot Locker that taps notable creators to bring exclusive collaborations to life. Called Blank Slate, the platform will make its debut with the launch of a limited edition collection of …

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Sesame Street partners with HYPE. for new kids’ and adult’s fashion collection

Sesame Workshop has teamed with the fashion brand HYPE to launch a new Sesame Street collection for both kids and adults, spanning hoodies, joggers, t-shirts, backpacks, face coverings and more. The new range is scheduled to land this month and is the result of a deal secured by Sesame Workshop’s …

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Sesame Street lands new homewares partner in Texco as demand for retro continues

Sesame Workshop’s evergreen and ever popular pre-school IP, Sesame Street is stepping into the homewares and bedding market with the launch of a new range of duvet sets, curtains, bean bags, towels and more courtesy of Texco. The new line-up, which will also include cushions and fleece blankets, will feature …

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Sesame Workshop, WWF and LEGO take home major wins in Kidscreen Awards 2021

LEGO Duplo, WWF-UK and Sesame Workshop have been named among the winners at this year’s Kidscreen Awards, a high profile awards ceremony that celebrates the best in children’s television and digital media. Hosted by actor and comedian, Emma Hunter, this year’s awards took place virtually as the global kids entertainment …

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Industry veteran Bill Burke joins Licensing International as SVP marketing strategy and comms

The global licensing veteran Bill Burke has joined Licensing International as SVP marketing strategy and communications. Burke moves over to the premier trade association for the global brand licensing industry having previously held the position of senior vice president marketing for CBS Consumer Products, a role in which he led …

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