Tag Archives: Shimmer and Shine

Nickelodeon has detailed the launch of an immersive new adventure game that brings together characters from across Nick Jr’s most popular pre-school properties and TV shows. Called Nick Jr World, the game allows young players to create avatars of themselves and immersive themselves in the worlds of Blaze and the …

The partnership will kick off this July 7 and follows the success of last year’s PAW Patrol Mission PAW screenings and its successful Easter activity Nick Jr Big Screen Heroes.

The multi-year licensing agreement covers several markets in Europe, Middle East, Russia and is an extension of the strategic partnership between the two.

The pre-school range is to hit shelves across the country from June 2017.

Following a great initial response to the accompanying Mattel toy line both here and across the pond, the Nickelodeon property is expected to make an even bigger splash at retail in 2017 with a wider product roll-out.

The supermarket giant is among many retailers up and down the country who have championed the pre-school property as a leading line within consumer products.

A senior lecturer in child psychology at Middlesex University and founder of the Bright Start Institute of Maternal and Child Health, Dr Harding talks Licensing.biz through the educational and developmental benefits of Nickelodeon's Shimmer and Shine among pre-schoolers.

Under partnership with Nickelodeon, the global toymaker is now preparing to extend its collection of toys based on the hit children’s pre-school property into the New Year.

The firm's vice president of commercial partnerships, consumer products and experiences for the UK and Ireland tells Licensing.biz about the glistening product roll-out for the popular girl's property, Shimmer and Shine...

A week of features, interviews and excusive news will celebrate Nickelodeon’s hit girls’ animated pre-school series, Shimmer and Shine.