Tag Archives: shopkins

When the man who had brand managed Pokémon, Yu-Gi-Oh and GoGos each to their respective runaway successes got his hands on the Shopkins licence, there really could have been only one outcome. Robert Hutchins talks to Rob Corney, founder and MD of Bulldog Licensing about the ever-growing collectables space

Under the new deal, there are four different styles to choose from, each featuring favourite Shopkins characters such as Strawberry Kiss, Buncho Bananas, D’lish Donut and Rainbow Bite.

Similar to the likes of Pokemon that sprang from the screens of early handheld gaming systems to television, cinemas and shop windows, so too are hit toys outgrowing the toy shelves and building franchises across entertainment and merchandising. Here, Jack Ridsdale examines how the collectable toymakers are building franchises

The retail chain will also be hosting an exclusive event to celebrate the launch.

The one-off flavour, dubbed Bubbleisha's Poplicious Party, comes with rainbow sprinkles, edible glitter and yellow cake pieces.

‘We’re excited to expand our award-winning Sketchers Kids line with styles featuring Shopkins characters, which are in demand by kids across the country,’ says Sketchers’ Michael Greenberg.

Brand extensions are a sure-fire way of keeping fans engaged, and with more pop-up stores and cafés cropping up weekly, it seems this method has proven to be a real success. Claire McGarry, global head of girls at Moose Toys, reveals why the Shopkins pop-up café has been such a triumph

Fan engagement is constantly changing with more enthusiasts looking to enjoy visual experiences based on their favourite brands, which has led to a trend in pop-up cafés and shops. Jade Burke takes a look at this growing demand and how others can get involved.

The limited-time pop-up shop launches in New york City from June 17 to June 19 in celebration of the new season of the collectable Shopkins toy line.

Universal Pictures Home Entertainment will bring Shopkins: World Vacation to fans in October.