When the man who had brand managed Pokémon, Yu-Gi-Oh and GoGos each to their respective runaway successes got his hands on the Shopkins licence, there really could have been only one outcome. Robert Hutchins talks to Rob Corney, founder and MD of Bulldog Licensing about the ever-growing collectables space
Read More »Visionary deal for Shopkins as Specsavers launches new eyewear ranges
Under the new deal, there are four different styles to choose from, each featuring favourite Shopkins characters such as Strawberry Kiss, Buncho Bananas, D’lish Donut and Rainbow Bite.
Read More »How are toy firms building franchises out of collectables?
Similar to the likes of Pokemon that sprang from the screens of early handheld gaming systems to television, cinemas and shop windows, so too are hit toys outgrowing the toy shelves and building franchises across entertainment and merchandising. Here, Jack Ridsdale examines how the collectable toymakers are building franchises
Read More »Shopkins collection arrives at Build-a-Bear Workshop
The retail chain will also be hosting an exclusive event to celebrate the launch.
Read More »Shopkins and Coolhaus release Shoppies-inspired ice cream
The one-off flavour, dubbed Bubbleisha's Poplicious Party, comes with rainbow sprinkles, edible glitter and yellow cake pieces.
Read More »Sketchers readies Shopkins back-to-school line
‘We’re excited to expand our award-winning Sketchers Kids line with styles featuring Shopkins characters, which are in demand by kids across the country,’ says Sketchers’ Michael Greenberg.
Read More »Moose Toys’ Claire McGarry on why immersive experiences are vital for brands
Brand extensions are a sure-fire way of keeping fans engaged, and with more pop-up stores and cafés cropping up weekly, it seems this method has proven to be a real success. Claire McGarry, global head of girls at Moose Toys, reveals why the Shopkins pop-up café has been such a triumph
Read More »Pop-up delights: How successful are cafés and pop-up shops as brand extensions?
Fan engagement is constantly changing with more enthusiasts looking to enjoy visual experiences based on their favourite brands, which has led to a trend in pop-up cafés and shops. Jade Burke takes a look at this growing demand and how others can get involved.
Read More »World’s first Shopkins pop-up cafe to open in New York
The limited-time pop-up shop launches in New york City from June 17 to June 19 in celebration of the new season of the collectable Shopkins toy line.
Read More »New Shopkins movie on the way
Universal Pictures Home Entertainment will bring Shopkins: World Vacation to fans in October.
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