Italy’s leading mother, baby and children’s retailer, Prénatal has detailed the launch of an exclusive new clothing range inspired by the popular pre-school series, Bing. The launch marks the latest brand extension signing for Acamar Films across the region.

Brokered by Acamar’s Italian licensing agency, Maurizio Distefano Licensing in partnership with Sicem International, the partnership sees the launch of an extensive line of clothing aimed at children aged nine months to five years old. It includes Bing socks, pyjamas, t-shirts, tracksuits, hoodies, and more.

Bing has seen tremendous success in Italy since its launch in 2018. Currently rated number one on the Rai YoYo Raiplay app, young children across the country have embraced the programme that celebrates the joyful and messy realities of pre-school life. Audiences in Italy are enjoying new episodes of Bing on Rai Yoyo, which started this month.

Bing episodes (along with many educational games and activities) are also available to watch through the recently launched Bing app, ‘Bing: Guarda, Gioca, Impara’, and on the official Italian YouTube channel, which generates an average of 30 million views every month.

Bing will continue to be available on TIMVision’s on-demand platform (which is currently producing the first Bing version with sign language) and on DeA Junior where it is the #1 show on-air. Bing is also now available to watch on Amazon Prime Video Italy.