Boat Rocker signs toy manufacturer Simba Dickie for Dino Ranch

Global entertainment company Boat Rocker has announced that Simba Dickie Group – one of the top five toy manufacturers in Europe – has signed a licensing deal for Dino Ranch, as the preschool hit continues to rapidly expand its global footprint.

The product range will feature the Big Bloxx Junior Building Construction set, which contains a minimum of 15 pieces, including exclusive figurines and accessories. Other highlights include foot to floor ride-ons, scooters, school and kitchen large role-play sets, pocket money toys– such as bubbles, magnetic drawing boards, glow in the dark sets and a light projector – and seasonal products including buckets, spades and sand toys.

Simba Dickie Group plans to launch its new ranges from SS23 across the UK & Eire and EMEA, including France, Iberia, Italy, Benelux, the Nordics, CEE and GSA.

Dino Ranch continues to be a ratings hit amongst kids aged 2-5 on Disney Jr and CBC, where it premiered in January 2021. Sustaining the number one position in its timeslot on Disney Jr has led to the show being sold to over 170 countries and made available in 15+ languages, with Tiny Pop in the UK the latest to come on board. Its unique mash-up of dinosaurs and cowboys set in the great outdoors continues to prove hugely popular across all platforms. Series two is currently in production and is set to premiere in the US this summer, including a 22-minute tentpole special.

Kate Schlomann, EVP Brand Management and Content Marketing, Boat Rocker, says: “We’re delighted to welcome Simba Dickie to our ever-growing herd of best-in-class licensees for Dino Ranch. As one of Europe’s leading toy manufacturers, this new deal will further strengthen our international reach, and the Dino Ranch brand. Their expertise will help expand the world of Dino Ranch for our preschool-aged fans, offering additional ways to play which complement our master toy range from Jazwares.”

“We are thrilled to partner with Boat Rocker Studios on Dino Ranch. This is a really unique new show for preschoolers and we’re excited to develop this Trrrrific range across our line,” says Werner Lenzner, Simba Dickie Group’s Licensing and Strategic Development Manager.

Simba Dickie joins a distinguished list of licensees already saddled up for Dino Ranch, including Master Toy partner Jazwares, which is launching its dynamic line across EMEA this summer; Scholastic, whose story and sticker books launched recently in English language territories; Rubies for dress up; Ravensburger for puzzles and games; Character World for bedding and soft furnishings; Immediate Magazine for a standalone magazine; and Kennedy for inclusion in their compilation titles.

Dino Ranch (104 x 11’ 3D animation) is created by Matt Fernandes (of Industrial Brothers) and produced by Industrial Brothers and Boat Rocker Studios, in association with CBC Kids and Radio-Canada. Boat Rocker manages the global franchise development, including content distribution and consumer products.

Boat Rocker signs toy manufacturer Simba Dickie for Dino Ranch

Global entertainment company Boat Rocker has announced that Simba Dickie Group – one of the top five toy manufacturers in Europe – has signed a licensing deal for Dino Ranch, as the preschool hit continues to rapidly expand its global footprint.

The product range will feature the Big Bloxx Junior Building Construction set, which contains a minimum of 15 pieces, including exclusive figurines and accessories. Other highlights include foot to floor ride-ons, scooters, school and kitchen large role-play sets, pocket money toys– such as bubbles, magnetic drawing boards, glow in the dark sets and a light projector – and seasonal products including buckets, spades and sand toys.

Simba Dickie Group plans to launch its new ranges from SS23 across the UK & Eire and EMEA, including France, Iberia, Italy, Benelux, the Nordics, CEE and GSA.

Dino Ranch continues to be a ratings hit amongst kids aged 2-5 on Disney Jr and CBC, where it premiered in January 2021. Sustaining the number one position in its timeslot on Disney Jr has led to the show being sold to over 170 countries and made available in 15+ languages, with Tiny Pop in the UK the latest to come on board. Its unique mash-up of dinosaurs and cowboys set in the great outdoors continues to prove hugely popular across all platforms. Series two is currently in production and is set to premiere in the US this summer, including a 22-minute tentpole special.

Kate Schlomann, EVP Brand Management and Content Marketing, Boat Rocker, says: “We’re delighted to welcome Simba Dickie to our ever-growing herd of best-in-class licensees for Dino Ranch. As one of Europe’s leading toy manufacturers, this new deal will further strengthen our international reach, and the Dino Ranch brand. Their expertise will help expand the world of Dino Ranch for our preschool-aged fans, offering additional ways to play which complement our master toy range from Jazwares.”

“We are thrilled to partner with Boat Rocker Studios on Dino Ranch. This is a really unique new show for preschoolers and we’re excited to develop this Trrrrific range across our line,” says Werner Lenzner, Simba Dickie Group’s Licensing and Strategic Development Manager.

Simba Dickie joins a distinguished list of licensees already saddled up for Dino Ranch, including Master Toy partner Jazwares, which is launching its dynamic line across EMEA this summer; Scholastic, whose story and sticker books launched recently in English language territories; Rubies for dress up; Ravensburger for puzzles and games; Character World for bedding and soft furnishings; Immediate Magazine for a standalone magazine; and Kennedy for inclusion in their compilation titles.

Dino Ranch (104 x 11’ 3D animation) is created by Matt Fernandes (of Industrial Brothers) and produced by Industrial Brothers and Boat Rocker Studios, in association with CBC Kids and Radio-Canada. Boat Rocker manages the global franchise development, including content distribution and consumer products.

Masha and the Bear secures host of UK licensees as Season Four lands on Tiny Pop

The international animation studio and name behind the popular kids’ show Masha and the Bear, has secured a host of new UK licensees to coincide with the arrival of season four of the animated series on Tiny Pop this month.

In a swathe of deals brokered by the UK licensing agency, Lisle Licensing Masha and the Bear is now moving into licensed backpacks, school bags and fashion bags with William Lamb Group, as well as branded costumes and accessories, tableware, paper decorations, party bags and balloons courtesy of Smiffys.

On top of this, a partnership with The Entertainer will see the UK toy retailer stock Masha and the Bear – Masha’s Songs branded caps in over 170 of its stores nationwide.

The local licensing activity all gets under way as the popular animated series lands on Tiny Pop with its season four debut this month. Called Masha’s Songs, the 13 episode season is dedicated to exploring different countries and their music, values, and culture. The season will see Masha travel the world with her friends.

Tiny Pop is supporting the Season Four launch with a series of marketing activities including a nationwide on-air and digital musical competition, asking viewers to go to the Tiny Pop Artpad and design a picture of the Masha Musical Band.

The competition will run for three weeks from November 9 to November 30 2020 and will raffle prizes from Animaccord’s retail and toy partners, Smyths and Simba Dickie Group. There will also be a separate schedule of Tiny Pop online and social competitions in conjunction with Masha and the Bear toy manufacturers Simba Dickie Group and Tactic

Rainbow’s 44 Cats leaps into UK retail spearheaded by Lisle Licensing

Rainbow’s 44 Cats has landed on its feet across UK broadcasters and retail thanks to a growing popularity on channels such as Pop TV, Nick Jr, and Nick Jr Too, as well as a licensing programme spearheaded by Lisle Licensing.

Already a nightwear collection from TDP Textile Aykroyds is poised to enter the UK market through F&F and Amazon, while the UK’s official toy partner Simba Dickie’s Siso Toys has started distributing the all-cat collection to retailers including The Entertainer, Argos, Amazon, and Asda from this April.

The toys – created by master toy partner Toy Plus – are based on the key elements of the series: music, creative play patterns and collectability. From interactive plush toys to figurines, from play sets to musical toys, each item is deeply linked to the show.

Since its debut in the UK, global content group Rainbow’s 44 Cats has been consistently growing, with the show reaching millions of viewers and increasing audiences. The first season of 44 Cats started airing on Pop TV, Nick Jr and Nick Jr Too in 2019 and is already enjoying popularity across the world.

The 52 x 13’ animated series is a mix of music and cuteness telling the daily adventures of four kittens.

Consumer product deals are in place with UK partners including John Toys and Amscan developing products with multi territorial deals and others such as Sony Music, Dreamtex, Redan Publishing, Fashion UK, Ravensburger, Clementoni, Chicco & Bip.

“After captivating TV, social media and streaming platforms around the world, the brand is set to amaze with an extensive pr and marketing plan for both trade and consumer audiences,” said Rainbow.