The launch arrives just as the brand has hit one billion views on its YouTube channel. The partnership with the platform means that fans can now shop for Simon's Cat merchandise while they watch.
Licensing.biz sits down with Endemol Shine's group director of brand licensing and gaming, Jane Smith to get the latest.
The Endemol Shine owned game developer, Good Catch is seeing some big successes with television IP video games, so where so many have stumbled, what are its secrets to success in this notoriously tricky sector?
The sticker pack is a throwback to the classic Simon’s Cat style – its simple black and white character drawings.