Tag Archives: skateboarding

Sakar International and SEGA of America mark Sonic’s 30th anniversary with new line of wheeled goods

Sakar International and SEGA of America have today announced a partnership to expand Sakar’s line of licensed wheeled goods and accessories with Sonic the Hedgehog, as part of the iconic video game character’s 30th anniversary. This autumn, Sonic fans can speed into action and adventure with hoverboards, scooters (manual and …

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SYBO Games to roll out Subway Surfers skateboards and scooters across Europe

The hit children’s mobile gaming IP, Subway Surfers is rolling into the European market with a whole raft of wheeled toys, spanning scooters, hoverboards, skateboards, helmets and protective gear, thanks to a new partnership with Sakar International. In a global licensing deal brokered by Retail Monster’s US and UK teams, …

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WWE taps skateboard brand Enjoi for exclusive new range as the sport readies for Olympic spotlight

WWE has tagged in the California-based skateboard brand, Enjoi as its latest licensing partner in a new deal that will see the creation of a special collection of skateboard decks featuring a variety of WWE Legends. The partnership was first revealed on the popular skateboarding podcast, The Nine Club and …

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Spin Master is launching USA Skateboarding licensed Tech Decks as part of new sponsorship campaign

Spin Master has underscored its ‘commitment to growing and celebrating the skateboarding culture’ on an international scale through its latest Tech Deck partnership, taking up official sponsorship of USA Skateboarding, the country’s national governing body for the sport. The Tech Deck brand is recognised as a global leader in the …

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YouTube channels Braille Skateboarding and Trinity and Beyond land second series toy roll-outs following fan demand

Semaphore Licensing, the licensing and merchandising specialist in the online content creator and influencer market, is ‘thrilled’ with the current response and consumer demand for licensed products and toys for its Braille Skateboarding and Trinity brands. Reception to product launches from Bonkers Toys, toy partner for both Braille Skateboarding and …

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Skateboarding brand DGK carves out new Otter Pops collab for US nostalgia chasers

The skateboarding and lifestyle specialist, DGK has struck up a new partnership with Jel Sert to bring the popular US brand Otter Pops onto the skating scene with a new, nostalgia-driven collection of apparel, accessories, and skateboards. The deal was brokered by the licensing agency Lisa Marks Associates. Celebrating the …

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Iconix lands skateboarding brand Zoo York in Korea ahead of sport’s Olympics debut

Zoo York, one of the East Coast’s first skateboarding-inspired lifestyle brands, is landing in the Korean market, thanks to a new four-year licensing agreement signed with Iconix Brand Group and Sparks Glencoe Korea. The deal will provide the Korean outfit with the exclusive rights to design, manufacture and market Zoo …

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