Toikido brings toys and NFTs together in world first for Reality Gaming and Herotainment’s Smighties

The toys and entertainment merchandise specialist, Toikido has secured the global rights to create high quality, officially licensed Smighties toys and merch, bundled with NFT collectables.

The new deal will bring the world of physical toys and NFTs together for the first time.

Having partnered with Reality Gaming and Herotainment, the teams behind the Smighties brand and its NFT activity, the new range will be available via Smighties-Universe.com.

The partnership represents Toikido’s entry into the exciting world of NFTs, with the Smighties toys available globally from April 2022 at major retailers.

Each Smighties toy will come bundled with a QR code directing its owner to the online portal for Smighties-Universe- a blockchain-fueled experience where fans can collect digital versions of their favourite Smighties characters. Owners of Toikido’s Smighties toys will be able to claim a free NFT based on one of the hundreds of adorable and quirky Smighties-Universe characters.

Each Smighty character in the Smighties-Universe is tokenised into a Non-Fungible Token (NFT), which means it is secured and protected on the blockchain, providing documented ownership indefinitely – Smighties are 100 per cent owned by collectors.

Moreover, Smighties-Universe digital collectibles are one-of-a-kind and cannot be copied, which makes them scarce and potentially valuable. There are over 136 unique characters to collect with different attributes, powers and strengths. Each Smighty can also be categorized by their element and by their rarity, including Epic ones. All Smighties NFTs are available to purchase now at https://smighties-universe.com.

Toikido’s initial Smighties product line-up will include, but not limited to, plush, collectables and trading cards. It will then expand into other core categories globally.

Smighties-Universe is developed and published by Reality Gaming Group in partnership with New York-based entertainment company Herotainment.

Darran Garnham, founder and CEO at Toikido, said: “The expansion of digital IP into physical products is a key focus for Toikido. Its something I have been close to throughout my career from Pokémon, Yu-Gi-Oh! through Moshi Monsters and more recently Among Us.

“We have been following the NFT space closely for some time and believe it will shape innovation in gaming, entertainment, sport, trading and collectability and more in the coming years. The teams at Herotainment and Reality Gaming Group have put together a vibrant and very collectible IP which is going to be great fun to bring to life.”

Tony Pearce, co-founder at Reality Gaming Group, added: “We’re delighted to have partnered with Toikido to bring the worlds of toys and NFTs together for the first time. Toikido has made a name for itself as a forward-thinking, innovative player in the toys space and we’re sure fans of Smighties will be excited to own both a plush version of their favourite characters and a rare Smighties Universe digital collectible NFT.”

Wade Teman, co-founder of Herotainment, said: “Smighties fans have been clamoring for toys and we are thrilled to be partnering with Toikido to bring our beloved characters to collectors around the world.

“Combining physical Smighties toys with digital NFTs is a first and unique way for collectors to have permanent ownership of their favourite Smighties.”

Smighties Universe launches its first digital collectables with Smighties Pods

Reality Gaming Group and Herotainment are moving in on the blockchain space with the launch of a new series of Smighties Universe digital collectables called Smighties Pods.

It is the latest move for the Smighties brand as it pushes forwards with building out a digitally-focused franchise. Already, the character-driven entertainment brand has landed digital and broadcast deals with over 40 channels across the globe, while its series of three successful mobile games has achieved a combined total of 2 million downloads.

In its most recent advance, Smighties is now taking on the blockchain digital collectables market. Fans can bow purchase their Smighties Pods via the Smighties Universe website. Each Pod contains a surprise variety of Smighties, as well as special Hotel Floors in which the Smighties characters will live.

There are 136 unique Smighties to collect, each with different personalities, powers, strengths and weaknesses, categorised by their elements of earth, water, light, air and magic, and by their rarity. There are Normal, Rare, Extraordinary, Legendary and Epic Smighties.

Users can also build up their own Smighty Hotel with more than thirty floors in which to house their collection of Smighties.

On top of this, Smighties Universe will continue to develop, with plans to launch a marketplace that will allow fans to buy and sell their collection of Smighties and Hotel floors, as well as games in which to use the Smighties.

Each Smighty character in the Smighties Universe is tokenised into a Non-Fungible Token (NFT), which means it is secured and protected on the blockchain, providing documented ownership indefinitely.

Moreover, Smighties Universe digital collectibles are one-of-a-kind and cannot be copied, which makes them scarce and potentially quite valuable.

The Smighties Universe experience will be localized into a number of languages in the coming weeks, including Spanish, Portuguese, Chinese, Korean, Japanese, German, and Russian.

Smighties Universe is developed and published by Reality Gaming Group in partnership with the New York-based entertainment company Herotainment.

Jake Scott, head of community at Reality Gaming Group, said: “Smighties Universe offers fans the chance to own a unique piece of Smighties history, quite literally. Digital collectables offer a new and exciting way for people to interact with their favourite Smighties characters and we can’t wait to see how the Smighties Universe evolves as players collect, trade and play.”

Wade Teman, co-founder of Herotainment, added: “What makes Smighties Universe different from other blockchain collectibles is that we are bringing a compelling backstory to the characters to engage and entertain our community. As our world becomes more digital, turning Smighties into one-of-a-kind NFTs puts direct ownership of the Smighties brand into the hands of collectors everywhere.”

Reality Gaming Group partners with Herotainment to bring Smighties to blockchain collectables and gaming space

Reality Gaming Group has partnered with the New York entertainment company Herotainment to create a digital, blockchain-fueled collectables range based on Smighties.

The digital experience, called Smighties Universe, will enable fans to collect and trade digital versions of their favourite characters for the first time, as they build their own Smighty Hotel with themed rooms, or customise their characters with limited-edition accessories.

Their Smighties characters can then be traded with friends before, eventually, they go head-to-head in a groundbreaking game for the genre.

Each Smighty character in the Smighties Universe will be tokenised into a Non-Fungible Token (NFT), which is secured and protected on the blockchain, providing documented ownership indefinitely. They cannot be copied, which makes them scarce and potentially valuable.

The Smighties Universe story will follow the Smighties journey to our planet and their place in our own history. At launch, there will be 136 distinct Smighties to collect, with different attributes including superpowers, strengths, weaknesses, favourite foods and birthdays.

The Smighties will be categorized by their rarity and the elements of earth, water, light, air and magic.

Limited edition Pods, each containing surprise, digital Smighty heroes, will be available for fans all over the world to buy from www.smighties-universe.com in November 2020. Once these limited edition characters have sold out, they will not be available to purchase again, except by trading with others.

To reserve an initial free collectible, fans can sign up now at www.smighties-universe.com.