Home / Tag Archives: Smiley

Tag Archives: Smiley

The Smiley Co., Alibaba, and Authentic Brands Group revealed as first keynotes for Festival of Licensing

The world’s largest retailer, Alibaba is joining the iconic Smiley brand, and the global brand management company, Authentic Brands Group as the first keynotes to be revealed for this year’s Festival of Licensing Live Stage agenda. A month-long virtual celebration of the global licensing industry running from October 6th to …

Read More »

Poetic Brands extends partnership with ASOS for Smiley clothing and accessories range

Licensed clothing specialist, Poetic Brands, has expanded its partnership with ASOS for a new collection of clothing and accessories featuring the globally recognised Smiley brand. The Reclaimed Vintage line includes strikingly designed sweatshirts, joggers, hoodies and co-ords, aimed at a twenty-something unisex audience. The range also incorporates accessories including a …

Read More »

Licensing International reveals 2019 UK Rising Stars

Executives at SEGA, TSBA Group, My Icon Story and Rocket Licensing have been named among this year’s list of nominees for the Licensing International 2019 UK Rising Stars Awards. Designed to recognise the talent among the industry’s junior  licensing professionals in the UK, a shortlist of six industry names has …

Read More »

Branded food and drink sales grow 20 per cent for Smiley

Smiley has seen sales of branded food and drink products rise by an impressive 20 per cent throughout 2018, celebrating strong growth in the category spurred by its recent successes and portfolio of some 23 licensing partners in the food and beverage space. “The use of 3D Smileys is very …

Read More »

The Smiley Company signs Rubik’s Cube promo with McDonald’s

In a new triple-threat licensing partnership, The Smiley Company has secured a deal for SmileyWorld-branded Rubik’s Cube toys to feature in an upcoming McDonald’s Happy Meal promotion. The deal was brokered by The Marketing Store and will see the promotion launch this April in McDonald’s restaurants across France for five …

Read More »