Tag Archives: SmileyWorld

The Smiley Company has partnered with China’s number-one beer brand Tsingtao for an exclusive collaboration. The limited-edition range of beer will be sold across mainland China. The pairing of SmileyWorld – known for happiness, positivity and self-expression – with trend-driven brand Tsingtao creates the perfect platform to engage with young …

The Smiley pop-up will include vibrant art installations, a 7.5 meter LED light pillar, SmileyWorld chair, interactive photo opportunities and more.

The Smiley Company has a lot to be happy about. Sales were a whopping 59 per cent last year to $419.85 million, the company has added a number of new licensees and its joint venture with Rubik’s is taking off.