Peanuts Worldwide is teaming with the sports company PUMA for the launch of a new line of footwear, apparel, and accessories aimed at kids and adults, all featuring the classic characters from creator Charles M. Schulz. In a deal that has been brokered by WildBrain CPLG’s German team, the PUMA …
Read More »Domestic appliance brand Smeg celebrates 70 years of Peanuts with limited edition model
The Italian domestic appliance brand, Smeg, is marking the 70th anniversary of the world-loved Peanuts brand with the launch of a limited edition refrigerator. In a deal brokered by WildBrain CPLG, Smeg will now produce 70 Peanuts commemorative refrigerators, one for each year of the brand’s existence. The limited edition …
Read More »Polish streetwear brand PLNY LALA marks 70 years of Peanuts with new collection
WildBrain CPLG is marking the 70th anniversary of the Peanuts brand through a new partnership with the Polish streetwear brand, PLNY LALA. Brokered on behalf of Peanuts Worldwide, the deal will see the launch of a range of sweatshirts, t-shirts, dresses, tops, and socks all inspired by Snoopy and the …
Read More »Sensory baby lifestyle brand Etta Loves launches new Peanuts collection
The entertainment, sport and brand licensing agency, WildBrain CPLG has secured a new partnership with the sensory baby lifestyle brand, Etta Loves, for a new collection of products inspired by the iconic Peanuts brand. The deal has been brokered by WildBrain CPLG on behalf of Peanuts Worldwide and will see …
Read More »Rainbow Designs celebrates 70 years of Snoopy with new Peanuts collections
WildBrain CPLG has appointed Rainbow Designs its new plush partner for two distinctive collections starring Charles M Schulz’s iconic Snoopy and Woodstock characters. The Everyone Loves Snoopy plush gift collection presents Snoopy and Woodstock in their traditional formats and is billed as ‘perfect for fans of all ages’. Meanwhile, the …
Read More »CPLG secures raft of UK partners for Snoopy and Peanuts ahead of 70th year
Fashion UK, Blueprint and Kokomo have all signed with the IP as it readies for its milestone 70th anniversary next year.
Read More »Mothercare launches UK-wide Snoopy campaign as Peanuts picks up “huge traction” with consumers
“Expanding the Peanuts presence in the baby and toddler demographic is an important part of our commercial strategy, and working with a beloved UK retailer such as Mothercare is a significant component of that strategy."
Read More »Peanuts Worldwide names CPLG licensing agent for Greece and Turkey
The newly signed territories expand on CPLG’s existing representation of the Peanuts brand in the UK, France, Spain, Portugal and the Middle East.
Read More »CPLG named licensing agent for Peanuts in France and the UK
“France and the UK are key markets for the brand, and we know that CPLG will help us to extend the love of Snoopy, Charlie Brown and the rest of the Peanuts gang with the next generation of fans.”
Read More »Zoobe teams with Peanuts Worldwide for storytelling app
Snoopy, Charlie Brown and the Peanuts gang will now appear in their own text animation ready story app.
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