Tag Archives: snoopy

Peanuts Worldwide has appointed the consumer products and brand executive, Tim Erickson as its Executive Vice President of Brand, Peanuts Worldwide, a role in which he will oversee the team managing the brand’s global licensing business. Working alongside the family of Peanuts creator, Charles M. Schulz as well as WildBrain’s …

Dan Dee International and its Animal Adventure subsidiary, leading names in plush, pet, baby, and home decor products, have enhanced their line-up of classic characters through partnerships with ViacomCBS and Peanuts Worldwide. Under the new deals, Dan Dee has secured the North American license for an extensive range of plush, …

Peanuts Worldwide is teaming with the sports company PUMA for the launch of a new line of footwear, apparel, and accessories aimed at kids and adults, all featuring the classic characters from creator Charles M. Schulz. In a deal that has been brokered by WildBrain CPLG’s German team, the PUMA …

The Italian domestic appliance brand, Smeg, is marking the 70th anniversary of the world-loved Peanuts brand with the launch of a limited edition refrigerator. In a deal brokered by WildBrain CPLG, Smeg will now produce 70 Peanuts commemorative refrigerators, one for each year of the brand’s existence. The limited edition …

WildBrain CPLG is marking the 70th anniversary of the Peanuts brand through a new partnership with the Polish streetwear brand, PLNY LALA. Brokered on behalf of Peanuts Worldwide, the deal will see the launch of a range of sweatshirts, t-shirts, dresses, tops, and socks all inspired by Snoopy and the …

The entertainment, sport and brand licensing agency, WildBrain CPLG has secured a new partnership with the sensory baby lifestyle brand, Etta Loves, for a new collection of products inspired by the iconic Peanuts brand. The deal has been brokered by WildBrain CPLG on behalf of Peanuts Worldwide and will see …

WildBrain CPLG has appointed Rainbow Designs its new plush partner for two distinctive collections starring Charles M Schulz’s iconic Snoopy and Woodstock characters. The Everyone Loves Snoopy plush gift collection presents Snoopy and Woodstock in their traditional formats and is billed as ‘perfect for fans of all ages’. Meanwhile, the …

Fashion UK, Blueprint and Kokomo have all signed with the IP as it readies for its milestone 70th anniversary next year.

“Expanding the Peanuts presence in the baby and toddler demographic is an important part of our commercial strategy, and working with a beloved UK retailer such as Mothercare is a significant component of that strategy."

The newly signed territories expand on CPLG’s existing representation of the Peanuts brand in the UK, France, Spain, Portugal and the Middle East.