Tag Archives: sonic the hedgehog

SEGA Europe details ‘hand-picked’ Sonic partner line up across toys, textiles, food & drink and more

SEGA Europe has unveiled a new line up of merchandise and consumer product deals for its flagship character, Sonic the Hedgehog, in what it has billed ‘a hand-picked line up of industry leaders’ to help celebrate the property’s landmark 30th anniversary this year. With production on the film sequel, Sonic …

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SEGA unveils animated series Sonic Colours: Rise of the Wisps trailer and 30th anniversary merchandise

SEGA has lifted the lid on a plethora of upcoming entertainment experiences surrounding its iconic Sonic the Hedgehog franchise, as the 30th anniversary celebrations of the flagship character continue, spanning animated series, live orchestra events, a host of new gaming announcements, and plenty of licensing activity. The grand unveiling of …

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SEGA gears up for 30 years of Sonic the Hedgehog with special virtual Sonic Central event

SEGA is gearing up for the 30th anniversary of its most iconic Blue Blur, Sonic the Hedgehog with the launch of a special virtual event called Sonic Central on the brand’s official YouTube and Switch channels this week. The event, taking place on Thursday, May 27th at 9am Pacific Time, …

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Nintendo, Sonic, and Disney Princess help Jakks Pacific to “an excellent” Q1 2021

An “excellent beginning” to 2021 has seen net sales at the international toy maker, Jakks Pacific increase 26 per cent for the first quarter of the year, to $83.8 million compared to the $66.6 million of the same period last year. The results, the company has been quick to point …

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JAKKS Pacific extends global toy deal with SEGA for Sonic the Hedgehog

JAKKS Pacific has renewed and expanded its global toy partnership with SEGA of America for the classic and modern versions of the hit entertainment franchise, Sonic the Hedgehog. Under the extended partnership, JAKKS will design, manufacture, market, and sell Sonic the Hedgehog branded toy product lines worldwide, commencing in 2022. …

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Moonpig details plans to become ‘the Home of Gaming’ for birthdays as it bolsters its brand portfolio

The online greeting card and gifting platform, Moonpig has detailed its plans to become ‘the Home of Gaming’ for birthdays thanks to a new partnership with not only Nintendo but a wealth of gaming brands. The new range is built on licensing partnerships with flagship brands such as Nintendo, Pokemon, …

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Steamforged Games partners with SEGA for Sonic the Card Game launch

Steamforged Games, the tabletop gaming specialist behind hit titles like Monster Hunter, Dark Souls, and the Peaky Blinders card game, Faster Than Truth, has set tongues wagging once more, with a tease of a new card game based on SEGA’s iconic Sonic franchise. The announcement of a new partnership between …

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Sonic the Hedgehog to join TOMY’s Club Mocchi-Mocchi plush line up

The global toy maker, TOMY International, has signed a new collaboration with SEGA of America to bring the characters from the Sonic the Hedgehog universe to retail via the toy firm’s popular collectable Club Mocchi-Mocchi line. Developed under TOMY’s Micchi-Mocchi brand, the officially licensed range will include super soft, squeezable, …

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JAKKS Pacific backs its Disney slate to lift toy sales following Q4 and full year 2020 declines

JAKKS Pacific is heavily backing its Disney partnership and the boost in toy sales it expects to see over the course of the year, driven in part by the “extraordinary success of Disney+” and its new model of delivering content in the midst of the pandemic. The toy firm highlighted …

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JAKKS Pacific extends SEGA deal for Sonic the Hedgehog 2 movie toys and dress up

JAKKS Pacific has secured the global toy rights for the upcoming Paramount Pictures’ feature film, Sonic the Hedgehog 2 in a deal that will see the toy maker design, manufacture, market, and sell branded toy lines scheduled for 2022. The agreement between JAKKS and SEGA of America will include the …

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