Tag Archives: sonic the hedgehog

JAKKS Pacific backs its Disney slate to lift toy sales following Q4 and full year 2020 declines

JAKKS Pacific is heavily backing its Disney partnership and the boost in toy sales it expects to see over the course of the year, driven in part by the “extraordinary success of Disney+” and its new model of delivering content in the midst of the pandemic. The toy firm highlighted …

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JAKKS Pacific extends SEGA deal for Sonic the Hedgehog 2 movie toys and dress up

JAKKS Pacific has secured the global toy rights for the upcoming Paramount Pictures’ feature film, Sonic the Hedgehog 2 in a deal that will see the toy maker design, manufacture, market, and sell branded toy lines scheduled for 2022. The agreement between JAKKS and SEGA of America will include the …

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LEGO and SEGA partner to bring Sonic the Hedgehog to brick form

The LEGO Group has detailed a new partnership with SEGA to bring Sonic the Hedgehog into brick form, thanks to a concept design submitted to the Danish toy maker’s invention platform, LEGO Ideas. Created by a 24-year-old LEGO superfan, Viv Grannell, the design was inspired by SEGA’s critically acclaimed 2017 …

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Sonic the Hedgehog will charge onto Netflix in new animated series in 2022

A new animated series of Sonic the Hedgehog called Sonic Prime will be tearing onto Netflix with a worldwide premiere scheduled for 2022. The 24-episode animated adventure is the product of a triple-threat deal between Netflix, SEGA of America, and WildBrain. Aimed at kids, families, and long-time fans of the …

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Genius Brands’ Kartoon Channel! acquires Sonic the Hedgehog and Pac-Man animated series

The Adventures of Sonic the Hedgehog and Pac-Man and The Ghostly Adventures are the latest children’s series to be landing on Genius Brands’ recently launched Kartoon Channel! app. The streaming rights to the two animated series were acquired from 41 Entertainment as GBI continues to build its animated content offering. …

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Australian sleepwear brand Peter Alexander celebrates Father’s Day with Sonic the Hedgehog

The Australian sleepwear brand, Peter Alexander has launched its first Sonic the Hedgehog branded men’s and boys’ collection, thanks to a new partnership with the home of the iconic video game, comic book, and TV series character, SEGA. In a partnership brokered by SEGA Brands’ Australian and New Zealand licensing …

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Sonic the Hedgehog races to set new video game adaptation record at global Box Office

Paramount and SEGA’s Sonic the Hedgehog movie has set a new record for a video game-big screen adaptation, ringing in a three-day domestic opening of $58 million in the US. The film’s projected four-day gross of $70 million is among the best showings for a Presidents Day long weekend opening. …

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SEGA joins forces with Puma to launch latest Sonic sports style collection

SEGA is once again joining forces with the sports brand Puma to bring Sonic, the world’s fastest hedgehog and the video game maker’s flagship character to the world of sports style fashion. Launching ahead of the release of the upcoming blockbuster Sonic the Hedgehog movie, SEGA’s famous character will feature …

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Jakks Pacific to lead toy roll-out for SEGA’s Sonic the Hedgehog film in 2020

Jakks Pacific will lead the US and EMEA toy roll-out for Paramount Pictures and SEGA of America’s upcoming feature film, Sonic the Hedgehog. The California-based toymaker will launch a raft of action-packed play-sets and plush items across select territories, starting from January 2020. The launch will mark the first product …

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BLE 2019: SEGA and Puma join forces to launch new Sonic the Hedgehog sportswear collection

SEGA has joined forces with the sportswear brand Puma to launch an autumn collection range of sports apparel, accessories and footwear for children and adults, featuring scenes and graphic elements from the ever-popular Sonic the Hedgehog universe. Running across decades but never getting old – the famous blue hedgehog video …

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