Tag Archives: Sonic

Gaming and YouTube properties fuel growth in demand for licensing in the toy space, says Kids Insights’ Global Toys and Games Report

The rise of YouTube and gaming properties, spanning the likes of Minecraft, Fortnite, Sonic, and Ryan’s World have fuelled a growth in demand for licensed properties across the children’s toys and games space over the course of the last 12 months, according to findings of Kids Insights’ first Global Toys …

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Puma taps SEGA for Sonic the Hedgehog inspired sportswear

PUMA has teamed with SEG to design a new collection based on its iconic video game character Sonic the Hedgehog, bringing the designs and graphics that appear in the game to footwear and clothing. Sonic has become a cross-generational favourite after making his debut in 1991. This new collaboration will …

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