Animal Adventure inks new licensing partnership with Sophie la girafe

Animal Adventure and its affiliate Dan Dee International (jointly Animal Adventure), and licensing agency Anjar & Becker Associates have announced a new licensing agreement with DELISO S.A.S. for the premium infant brand Sophie la girafe.

Sophie la girafe is the best-selling teether in the world generating $100M+ in annual retail sales. Animal Adventure plans to market an extensive line of plush, feature plush, mobiles, activity mats, storage cubes, rockers, rocking horses, soft chairs, stroller toys, baby wedges and seasonal products in the U.S., beginning in summer 2022.

“We’re pleased to be partnering with Sophie la girafe, one of the world’s most trusted infant brands and a great fit with our Animal Adventure business,” says Mark Matheny, Head of Licensing, Animal Adventure. “Animal Adventure is known for creating wonderful baby products through a thoughtful, trend-driven approach, and we’re excited to build a Sophie la girafe line that looks beautiful and leverages the unique position which the brand holds for parents and infants,”

Andrew Hogan, Licensing Director, Animal Adventure, adds: “As a parent, having confidence in the products that I give my child is so important. Sophie la girafe was the first brand that my child was introduced to and has been trusted by parents around the world for generations.

“This partnership via Anjar & Becker Associates will bring elevated and innovative new products to parents and gift-givers, allowing infants to experience the Sophie brand in new and exciting ways.”

“We’re very excited that we could bring Sophie la girafe and Dan Dee/Animal Adventure together for this expansive licensing deal,” says Patti Becker, CEO of Anjar & Becker Associates. Sophie is a very special brand, and we know it’s in good hands with Dan Dee and Animal Adventure. They make beautiful plush, and we’re excited to have them join the family of Sophie licensees.”

For more information on Anjar & Becker Associates, visit: www.Anjar.com and www.BeckerAssociates.com.

 

Sophie la Girafe makes US licensing move with Anjar Co and Becker Associates

Sophie la Girafe, the now famous baby teething toy, is making a move for the wider lifestyle licensing space, beginning with new property expansion efforts across the US.

DeLiSo (Development Licensing Sophie la Girafe) has appointed Anjar Co. and Becker Associates as its US licensing agent, with the remit of developing, licensing, and distributing Sophie la Girafe branded products across a multitude of categories.

The natural rubber teether has built up a global recognition over the decades since its launch back in 1961, and had accrued sales at more than 50 million units by the time it hit its 55th anniversary.

Anjar and Becker are now looking for new licensing and distribution partners and direct to retail programmes in all categories for the brand, including infant furniture, bedding, accessories, stationery, toiletries and more.

“Sophie la Girafe has a special place in the hearts of all infants throughout the world, so the new partnership is a great addition to our licensing and consumer products portfolio,” said Jonathan Becker, president of Anjar co.

“Sophie la Girafe is ubiquitous in France, where it’s part of the nation’s fabric, and immensely popular in the US and Canada, where it can be found on many baby registries. We aim to have one Sophie la Girafe product in every house, car, and grandparents’ home before Sophie’s 60th birthday celebration in 2021.”

Patti Becker, CEO of Becker Associates, added: “Sophie is a luxury lifestyle brand sold in more than 85 countries. One reason for Sophie’s immense popularity is that she’s all natural, and appeals to all five senses.”

Anjar Co and Becker Associates will present the Sophie la Girafe licensing programme in booth 2118 at Toy Fair New York, running from February 22nd to 25th.