WarnerMedia celebrates 25 years of Space Jam

Celebrating 25 years since Bugs Bunny and the Tune Squad defeated the Monstars in an epic basketball showdown, WarnerMedia Global Brands and Experiences has announced a collection of 90s-inspired merchandise, an upcoming NFT drop, an all-new digital comic from DC, and more to commemorate the 25th anniversary of Space Jam.

The iconic film’s silver anniversary follows the global release of Warner Bros. Pictures’ animated/live action film Space Jam: A New Legacy earlier this year, which debuted at the top of the box office and scored the biggest opening for a family film earlier this year. Now streaming audiences can also view the original film at home with family and friends on HBO Max, where a new generation of fans can experience the frenetic, fun mashup adventure.

Space Jam was the iconic film moment of 1996, and its cultural impact is undeniable. Today, it continues to spark nostalgia and excitement for millennials who were kids when it debuted, and that fervour has been passed to a new generation with the release of Space Jam: A New Legacy,” says Josh Hackbarth, Vice President of Franchise Development, WarnerMedia Global Brands and Experiences. “We are pleased to celebrate the movie’s many groundbreaking achievements in ticket sales, merchandising, music, theme and design. Its legacy continues to live on with kids and families still enjoying everything that is Space Jam.”

Debuting on 15 November 1996, the original Space Jam earned $230M at the box office at launch and became the No. 1 grossing basketball film of all time, influencing everything from fast food to fashion and redefining movie merchandising. Its soundtrack was a best-seller and went platinum six times.

The film was also one of the first to have a dedicated promotional website. Today, www.SpaceJam.com/1996 remains untouched, an homage to the early internet and a testament to the brand’s enduring appeal to audiences across numerous generations.

Inviting fans everywhere to join the jam and celebrate this iconic film, the “Space Jam” 25th anniversary offerings include:

  • NTWRK’s “Space Jam 96” fashion collection, launching on 15 November. The collection includes new  “Space Jam” rugs by Rugtomize, along with an exclusive “Space Jam” print designed by artist Aaron Kai.
  • Warner Bros.’ Looney Tunes Shop is offering fans a variety of all-new “Space Jam” inspired apparel by unveiling the fourth drop in its popular ACME Intern collection, featuring original designs inspired by the film. Among the must-have items, fans can purchase a t-shirt with artwork of the original Space Jam website’s homepage.
  • House of Highlights, the No 1 digital media brand for Gen Z and part of the Bleacher Report brand portfolio, has unveiled a collaboration with DOC (Dustin O. Canalin) in honour of the Space Jam 25th Anniversary. House of Highlights’ brand new Space Jam collection showcases the Looney Tunes reimagining some of the most iconic moments in basketball history.
  • DJ Steve Aoki’s fashion and music label, Dim Mak, recently launched “Dim Mak x Space Jam 96,” a limited-edition streetwear capsule featuring 90s-inspired tees and hoodies in bright tie-dyes and featuring the Looney Tunes squad.
  • Comic book fans can also download a free Space Jam 25th anniversary comic book from DC, as highlighted by Warner Bros.’ Looney Tunes Shop, on the Stellar Souvenirs page of the original Space Jam
  • Nifty’s“Starting 5” Challenge will let fans own a special piece of Space Jam Beginning on 15 November, Nifty’s will encourage fans to collect as many Tune Squad or Goon Squad NFT’s from Space Jam: A New Legacy as they can before 13 January, 2022. Collectors who hold five or more NFT’s on 14 January, 2022 will be eligible to receive a limited edition Monstar NFT. Each of the Monstars will have their own unique NFT, totalling five designs. For every five Tune Squad or Goon Squad NFT’s a user holds (each NFT must feature an individual player on either team), they will be eligible for a Monstar NFT.
  • Fans can also enjoy iconic 90s tunes when they purchase the recently reissued vinyl edition of the multi-platinum soundtrack “Space Jam (Music from and Inspired by the Motion Picture)”, released by Rhino Entertainment..

Space Jam is currently available on Digital and 4K Ultra HD via Warner Bros. Home Entertainment. The film also received a special 25th anniversary DVD and Blu Ray release earlier this year, and an exclusive Space Jam double feature box set is at retail nationwide.

Bravado and Warner Bros. Consumer Products line up expansive UK licensing partnership

Warner Bros. Consumer Products and Bravado – the merchandise and brand management division of Universal Music Group – have detailed a new partnership across some of the biggest titles of the Studio’s 2021 and 2022 slate, as well as over 100 iconic movies and heritage brands.

A first of its kind partnership between the two industry giants, the agreement recognises Bravado as a key UK licensee, covering adult apparel for iconic film and entertainment brands including Space Jam, Mortal Kombat, and The Matrix, as well as franchises within the DC universe, including Aquaman, Batman, Black Adam, and Justice League.

The first lines of merchandise will hit UK retail, online and in-store, beginning Summer 2021.

‘Having developed an impressive and extensive roster of entertainment-based licenses, the Warner Bros. Consumer Products partnership reaffirms Bravado’s position as the go to licensing management company for global brands that cross into music, film, TV and sport,’ read a statement from the firm.

‘With its extensive range of partners and licenses, Bravado’s scope compliments Warner Bros.’s vast portfolio of multigenerational titles, delivering a breadth of opportunity in the retail space.’

Keith Taperell, vice president, retail and sales, Bravado UK, said: “We’re extremely excited about the creative possibilities this partnership carries. The huge offering and diversity of titles, iconic brands and the multi-generational fanbases that accompany them, delivers real scope from design stage to retail placement. We’re very much looking forward to working with the team at Warner Bros. on making this collaboration as far reaching as possible.”

The multi-collection partnership will service a broad range of partners across all areas of retail including a series of fashion led capsule collections. Product will be live across UK retail stores and eCommerce from Summer 2021.

Space Jam: A New Legacy unveils gigantic licensing plans and ‘largest Looney Tunes merch line-up in decades’

Hasbro, Mattel, and Upper Deck have joined am all-star line up of licensing partners for Warner Bros. upcoming theatrical release of Space Jam: A New Legacy, with plans for toys, collectables, and games to roll out all year long.

The global toy and entertainment companies join master toy partner Moose Toys who earlier this month released its full line up of toys, play-sets, plush, and figures based on the Space Jam title, a reboot of the hit 90s film this time starring LeBron James.

A full line-up of licensing partners around this year’s blockbuster film was unveiled late last week, spanning the toys, collectables, and games aisles, as well as fashion, food and drink, accessories, sporting goods, publishing, pet products and more. The licensing portfolio for this year’s release has taken on a global scale.

In the toy space, master toy partner Moose Toys us joined by Funko, who will be releasing its Space Jam: A New Legacy assortment including nine Pop! figures, five Pop! key chains, 12 Mystery minis and a Space Jam: A New Legacy Funkoverse board game.

Collectors will be able to get their hands on three exclusives – a ten-inch LeBron James Jumbo Pop! and flocked Tasmanian Devil, a LeBron James variant Funko Pop! available via Amazon, and a Porky Pig landing on Funko.com soon.

This year’s licensing line-up marks the largest Looney Tunes merchandise collection to be rolled out by Warner Bros Consumer Products ‘in decades.’ Further collaborations include partnerships with brands such as Nike, Vilebrequin, Spalding, the Cotton On Group, and LeBron James’ own athlete empowerment brand, Uninterrupted.

It all lands ahead of the film’s release on July 16th this year.

“The original ‘Space Jam’ was a cultural phenomenon when it debuted in 1996, so it’s no surprise that premier partners around the world are inspired by ‘Space Jam: A New Legacy’ and excited to bring a new collection to a new generation of fans,” said Robert Oberschelp, senior vice president of franchise management and marketing for Warner Bros. Consumer Products.

“We are excited to collaborate with such elite brands to deliver a robust lineup of merchandise that unites the singular style of LeBron James with the iconic fun of the Looney Tunes characters.”

Nike Inc. will release a “Space Jam: A New Legacy” collection globally featuring LeBron James and favorite Tune Squad characters including Bugs Bunny, Lola Bunny and the Goons, Vilebrequin will launch “Space Jam: A New Legacy” swimwear and leisurewear, while the Cotton On Group is releasing new products globally including men’s and children’s apparel, along with stationery, mugs and phone accessories.

And that’s just the tip of the iceberg for the licensing plans for this year.

The latest iteration of The Carousel @ Bloomingdale’s, the retailer’s rotating pop-up shop, will celebrate “Space Jam: A New Legacy” with a unique curation for the family, offering court-inspired fashion to playful outdoor entertaining finds to gifts that enhance the at-home streaming experience.

It will open next month at Bloomingdale’s 59th Street flagship in New York City, select stores nationwide and Bloomingdales.com.

 Space Jam in fashion

 Warner Bros Consumer Product’s “Space Jam: A New Legacy”-inspired fashion collections offer something for everyone with global collections from Nike Inc. and Vilebrequin; stylish plus-size apparel at Torrid; streetwear fashions from Tommy Hilfiger, Bait, Madhappy, Diamond Supply, and NTWRK x UNKNWN; and additional fashion forward lines from Members Only, Forever 21, MeUndies, PSD, Bleacher Report, Rue21 from Hybrid, and Freeze and Pac Sun from Bioworld in the mix.

Capsule collections will also launch from Junk Food Clothing, Pottery Barn Teen and Cakeworthy. Playing with style will be a slam dunk when wearing “Space Jam: A New Legacy” Gamer Jersey, hat, hoodie and t-shirt,all available on Uninterrupted.

There’s  something for every child from infant to tween with cool kids’ fashions from the Gap, Haus of JR, and Outerstuff.

In EMEA, fashion partners include H&M (Worldwide), Primark (US and Europe), Fanatics, Snipes (Europe), LPP (Europe, Middle East), with more to be announced.

In the Asia Pacific region, A Bathing Ape, Carnival, and Freak’s Store are just a few of the partners providing “Space Jam: A New Legacy”-inspired fashions and footwear, plus a limited edition footwear and hat collection are available only in Japan from Converse Japan.

In Australia and New Zealand, EB Games will offer adult tees, headwear, accessories and stationery – everything from drink bottles and backpacks to keychains and totes. Best & Less will welcome “Space Jam: A New Legacy” to Australia with a new range that includes sleepwear and outerwear for the whole family.

In Latin America, designs will launch from Cuidado con el Perro, Paris, Ruz, Centauro, Colecao and more. In Mexico, there will be Cuidado con el Perro t-shirts, Ruz plush and costumes, and novelty board games. In Chile, Colombia and Peru, Paris, Stilotex and Ripley will give fans access to incredible “Space Jam: A New Legacy” inspired products.

In Brazil, fashion and toys will be available from partners such as Grendene, BandUp!, Piticas, Renner, Marisa, Cartel 011, Acuo, Iron Studios, Riachuelo, Grow, and Jandaia, among others, and Rasip will offer new “Space Jam: A New Legacy”-inspired food. An exclusive “Space Jam: A New Legacy” fashion collection with designer Alexandre Herchcovitch under his brand ÁLG will be revealed soon.

On your feet

Come on and slam with Nike Inc.’s Space Jam collections. Fans can buy and wear the same basketball shoes “King James” wears in the film. With youth and adult styles featuring Wile. E. Coyote, Lola Bunny, Bugs Bunny and the rest of the squad, the whole family can “Jam” out and dress up in Nike’s Space Jam collection, which also includes jerseys, tanks, hoodies, jackets, socks and backpacks.

Converse will launch new graphic Looney Tunes sneakers in adult and youth sizes, featuring classic Looney Tunes designs and animation themes, while Crocs will unveil “Space Jam: A New Legacy” slide-ons.

In the accessories space, partners such as Sprayground, Danielle Nicole, Loungefly, Accessory Innovations and Fast Forwardwill capture the on-court action of favorite Tunes on backpacks, court bags and more.

Fossil will release its exclusive Space Jam by Fossil capsule collection, featuring collectible accessories and a limited-edition box set jam-packed with beloved Tune Squad characters on July 7. Starring characters such as Bugs and Lola, the collaboration includes three collections with limited-edition watches, backpacks, small leather goods and more.

Check out digital watch faces and bands Mobyfox, a limited edition collection of watches by Undone, and more styles for the entire squad from Accutime. Whimsical bracelets from Alex and Ani put the Tune Squad on your wrist.

Caps, beanies, and other headwear will arrive courtesy of Junk Brands, Love Your Melon, Mitchell & Ness and New Era, while socks and hosiery will launch courtesy of Stance, Hypnotic Hats, Highpoint, Berkshire, and Rock Em’ Socks.

Sporting the Goods

Spalding, the largest basketball equipment supplier in the world, will continue its legacy of playing an integral role in growing basketball and culture by releasing a new merchandise line inspired by the family film. Spalding will release exclusive hoops and balls and other limited-edition merchandise, hitting U.S. and international retailers, Spalding.com and the Spalding App this June.

Meanwhile, in Home Goods, Franco will introduce movie-themed bedding with blankets, throws, comforters and more, while Hallmark, GeekiTikis and more will bring the Looney Tunes Squad to the kitchen and beyond.

General Mills, Kraft Heinz, McDonald’s, Ferrara Candy Company and more premier food and beverage partners will also join the roster, while in per products, BarkBox will will provide themed chew toys and plush squeak toys for animals.

The licensing roster is complete with more than 20 published titles, spanning movie tie-ins, readers, books and activity books from Penguin Random House, as well as colouring and activity books from Bendon, and fun novelty book formats from Phidal.

Finally, DC Publishing will launch a graphic novel adaptation of the animated/live action movie, written by Ivan Cohen (The Batman and Scooby-Doo Mysteries) alongside an all-star line up of artists. On sale 6/29 for $12.99. Available at major book retailers and participating comic book stores. Also available on Apple books and Amazon.

Moose Toys and Warner Bros. unveil all-star line up of Space Jam: A New Legacy toys

Moose Toys and Warner Bros. Consumer Products have revealed the starting line-up of toys to celebrate the summer theatrical release of Space Jam: A New Legacy, featuring LeBron James alongside Looney Tunes’ greats Bugs Bunny, Lola Bunny, Tazmanian Devil, and Marvin the Martian.

The new line-up will launch this April with a slam-dunk range featuring action figures, play-sets, collectables, plush characters, and more including a special series of Goo Heroes, inspired by the Heroes of Goo Jit Zu brand.

 

Leading the line is the Super Shoot and Dunk LeBron James featuring the first action figure that actually jumps, dunks, and hangs on to the rim, a la LeBron’s character in the film. The range will feature regular refreshes and new introductions throughout the autumn and Christmas period.

“To put our excitement about this partnership with Warner Bros. Consumer Products into basketball terms, it’s like shooting a nothing-but-net-three-point-buzzer-beater to win the game,” said Ronnie Frankowski, chief marketing officer, Moose Toys.

“Working closely with Warner Bros., every attention to detail was paid to make sure our toys bring that big screen action into the hands of the fans. Our toys deliver awesome replicas of the stars of the movie, along with fresh new ways to play. We cannot wait for fans to bring their favorite characters home.”

Moose Toys’ range of “Space Jam: A New Legacy” toys includes:

Space Jam: A New Legacy Super Shoot and Dunk LeBron James featuring a figure of the film’s star designed with large hands that can palm the basketball. Load the LeBron James figure on the launcher and he hits a three-pointer or send him soaring for his signature slam dunk and rim hang.

Space Jam: A New Legacy Ballers Action Figures are the Tune Squad “good guys” that will have the Goon Squad villains on defense. There are four poseable figures to collect including LeBron James with his ACME Rocket-Pack 4000; LeBron James with his ACME Mallet; Bugs Bunny with his ACME Blaster 3000; and Marvin the Martian armed with his Saucer of Doom.

Space Jam: A New Legacy On Court Rivals Two-Pack Action Figures allow fans to recreate some of the all-star moves and scenes with these cool action figures. LeBron James and the Tune Squad are ready to hit the court and take on their on-court rivals, the Goon Squad, with figures exclusive to the Rivals Two-Pack.

These detailed collectible five-inch figures are articulated and posable. Pose them competing against each other with the included accessories.

Space Jam: A New Legacy LeBron James Ultimate Tune Squad Action Figure is large scale and comes ready to battle the Goon Squad just like in the film. The 12-inch Tune Squad action figure comes with four accessories and speaks more than eight ready-for-battle phrases and sounds.

Space Jam: A New Legacy Mini Figures and Space Jam: A New Legacy Gametime Playset
features 22 action figures to collect, including LeBron James and Tune Squad players like Bugs Bunny, Daffy Duck, Tweety, Tazmanian Devil and Classic Marvin the Martian. Adding to the fun is the search for rare figures, gold Hall of Famer figures and a platinum ultra-rare figure.

The Gametime Playset comes with Tune Squad heroes Bugs Bunny and LeBron James collectibles figures, pumped and positioned to shoot buzzer beater three-pointers from the ball-launching bases.

Space Jam: A New Legacy Goo Heroes
Space Jam: A New Legacy Goo Heroes take a page out of the playbook of another Moose Toys favorite: the Heroes of Goo Jit Zu. Pull, stretch and bend gooey Bugs Bunny to shoot and score like never before. And with two LeBron James options, kids can double-team the Goon Squad players, using his squish-and stretch-ability to dominate. MSRP $12.99.

Space Jam: A New Legacy Plush B-Ball Buddies
Discover the Tune Squad’s softer side with Space Jam: A New Legacy Plush B-Ball Buddies. Suited up in their uniforms they are dressed for play, and so super soft and snuggly they can just as easily spend their time in a good cuddle huddle.

Fans of “Space Jam: A New Legacy” won’t have to wait long for the collection to drop – the extensive line will be available nationwide at all major retailers beginning April 18.

Moose Toys and Warner Bros. unveil all-star line up of Space Jam: A New Legacy toys

Moose Toys and Warner Bros. Consumer Products have revealed the starting line-up of toys to celebrate the summer theatrical release of Space Jam: A New Legacy, featuring LeBron James alongside Looney Tunes’ greats Bugs Bunny, Lola Bunny, Tazmanian Devil, and Marvin the Martian.

The new line-up will launch this April with a slam-dunk range featuring action figures, play-sets, collectables, plush characters, and more including a special series of Goo Heroes, inspired by the Heroes of Goo Jit Zu brand.

 

Leading the line is the Super Shoot and Dunk LeBron James featuring the first action figure that actually jumps, dunks, and hangs on to the rim, a la LeBron’s character in the film. The range will feature regular refreshes and new introductions throughout the autumn and Christmas period.

“To put our excitement about this partnership with Warner Bros. Consumer Products into basketball terms, it’s like shooting a nothing-but-net-three-point-buzzer-beater to win the game,” said Ronnie Frankowski, chief marketing officer, Moose Toys.

“Working closely with Warner Bros., every attention to detail was paid to make sure our toys bring that big screen action into the hands of the fans. Our toys deliver awesome replicas of the stars of the movie, along with fresh new ways to play. We cannot wait for fans to bring their favorite characters home.”

Moose Toys’ range of “Space Jam: A New Legacy” toys includes:

Space Jam: A New Legacy Super Shoot and Dunk LeBron James featuring a figure of the film’s star designed with large hands that can palm the basketball. Load the LeBron James figure on the launcher and he hits a three-pointer or send him soaring for his signature slam dunk and rim hang.

Space Jam: A New Legacy Ballers Action Figures are the Tune Squad “good guys” that will have the Goon Squad villains on defense. There are four poseable figures to collect including LeBron James with his ACME Rocket-Pack 4000; LeBron James with his ACME Mallet; Bugs Bunny with his ACME Blaster 3000; and Marvin the Martian armed with his Saucer of Doom.

Space Jam: A New Legacy On Court Rivals Two-Pack Action Figures allow fans to recreate some of the all-star moves and scenes with these cool action figures. LeBron James and the Tune Squad are ready to hit the court and take on their on-court rivals, the Goon Squad, with figures exclusive to the Rivals Two-Pack.

These detailed collectible five-inch figures are articulated and posable. Pose them competing against each other with the included accessories.

Space Jam: A New Legacy LeBron James Ultimate Tune Squad Action Figure is large scale and comes ready to battle the Goon Squad just like in the film. The 12-inch Tune Squad action figure comes with four accessories and speaks more than eight ready-for-battle phrases and sounds.

Space Jam: A New Legacy Mini Figures and Space Jam: A New Legacy Gametime Playset
features 22 action figures to collect, including LeBron James and Tune Squad players like Bugs Bunny, Daffy Duck, Tweety, Tazmanian Devil and Classic Marvin the Martian. Adding to the fun is the search for rare figures, gold Hall of Famer figures and a platinum ultra-rare figure.

The Gametime Playset comes with Tune Squad heroes Bugs Bunny and LeBron James collectibles figures, pumped and positioned to shoot buzzer beater three-pointers from the ball-launching bases.

Space Jam: A New Legacy Goo Heroes
Space Jam: A New Legacy Goo Heroes take a page out of the playbook of another Moose Toys favorite: the Heroes of Goo Jit Zu. Pull, stretch and bend gooey Bugs Bunny to shoot and score like never before. And with two LeBron James options, kids can double-team the Goon Squad players, using his squish-and stretch-ability to dominate. MSRP $12.99.

Space Jam: A New Legacy Plush B-Ball Buddies
Discover the Tune Squad’s softer side with Space Jam: A New Legacy Plush B-Ball Buddies. Suited up in their uniforms they are dressed for play, and so super soft and snuggly they can just as easily spend their time in a good cuddle huddle.

Fans of “Space Jam: A New Legacy” won’t have to wait long for the collection to drop – the extensive line will be available nationwide at all major retailers beginning April 18.

Moose Toys named toy partner for Warner Bros.’ Space Jam: A New Legacy and Tom & Jerry live action movie

The global toy maker, Moose Toys, has partnered with the entertainment powerhouse Warner Bros. Consumer Products to develop a range of toys to based on both its upcoming Space Jam: A New Legacy and Tom & Jerry feature films.

Space Jam: A New Legacy is the hotly anticipated re-imagining of the original beloved 1996 film Space Jam and stars NBA Superstar LeBron James alongside Bugs Bunny, Daffy Duck and other Looney Tunes characters. Tom & Jerry, meanwhile, is a live-action animated comedy inspired by the classic cartoon duo.

“We couldn’t be prouder to collaborate with Warner Bros., a recognized leader in entertainment around the globe,” said Paul Solomon, co-owner, Moose Toys. “With this partnership we are pushing innovation and design boundaries to create toys that are truly remarkable and worthy of the films and characters themselves.”

The partnership cements Moose Toys’ position as a key player in licensing. The toy maker continues to thoughtfully expand its collaborations, with the Warner Bros. deal joining an impressive list of recent licensing wins including, the master toy of Australian mega-hit animated series, Bluey and the activity line with leading YouTube creators Collins Key.

As part of its agreement, Moose will create a range of toys including figures, collectibles, plush characters and more. Additional details about the various lines will be shared closer to launch and will hit shelves slightly ahead of the movie release dates.

Both films are slated for release in 2021, with Tom & Jerry slated for March 5 and Space Jam: A New Legacy out July 16.