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Spin Master launches new franchise Dragamonz with AR toys and an animated series

Spin Master has lifted the lid on a new toy franchise that looks to blend collectable figures with the action of a trading and battling card game, all while using the power of AR technology. A leap forward in the hybrid toy stakes, Dragamonz is a line of collectable eggs …

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GUND teams with Line Friends for new plush character range

The popular plush toy creator, GUND, has turned to one of the fastest growing character brands on the world stage for its latest licensed range, with a collection of Line Friends plush available now. Line Friends features a series of memorable characters, originally created for use as stickers for leading …

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Licensing International welcomes seven new members to Board of Directors

Licensing International has elected seven new members to its Board of Directors, with licensing veterans from the likes of Warner Bros, Spin Master, and Rovio each taking up their new position as of July 1 this year. Sol Armada from Warner Bros, Juli Boylan from Spin Master, and Simo Hamalainen …

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Nickelodeon partners with Bricklive for PAW Patrol exhibition

Live Company Group, the team behind the popular Bricklive event, has detailed a new licensing partnership with Nickelodeon to bring new PAW Patrol themed promotional exhibits to its offering. Bricklive touring exhibits consist of a series of themed tours created from a popular choice of toy building brick. Exhibits have, …

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MV Sports, Aykroyds named among first PAW Patrol Summit award winners

Licensed and outdoor toys specialist, MV Sports has been named among Nickelodeon and Spin Master’s award-winning partners at the pair’s first PAW Patrol Summit. The toy company was joined by the likes of Aykroyds TDP, Dairycrest, and Primark to be recognised at the event. Last week, Viacom Nickelodeon Consumer Products …

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Dragons and Monster Jam fuel boys’ sector growth for Spin Master as PAW Patrol declines

How to Train Your Dragon, Monster Jam and Bakugan have been highlighted as the brands driving growth in Spin Master’s boys action category with sales surging 195.5 per cent in its Q1 trading report. The segment ended its first quarter trading period at $49.4 million, while activities, games, puzzles and …

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Spin Master’s PAW Patrol Little Heroes PAW Awards return “bigger and better”

Spin Master Entertainment’s PAW Patrol is once again championing little heroes across the UK with the return of its PAW Patrol Little Heroes PAW Awards this year. The Awards programme is set to be “bigger and better than before” with individual sponsors for the Awards, from high profile organisations that …

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Spin Master: This is going to be a big year for Monster Jam

This is going to be a big year for Monster Jam, is the message Spin Master is hammering home this season as the toy firm details an extensive retailer support campaign in line with its toy launch this spring. Doubling down on its efforts to encourage and inspire retailers this …

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