DreamWorks Spirit Riding Free toys land in the UK
Just Play and Playmobil will lead the series’ licensing programme that will feature collectables, dolls and horses, play-sets, plush and deluxe sets.
Just Play and Playmobil will lead the series’ licensing programme that will feature collectables, dolls and horses, play-sets, plush and deluxe sets.
Licensing.biz talks to Becki Fleming, VP franchise and marketing, Universal Brand Development EMEA about the studio's new girls' IP, Spirit Riding Free.