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Just Play and Playmobil will lead the series’ licensing programme that will feature collectables, dolls and horses, play-sets, plush and deluxe sets.
Read More »DreamWorks Spirit Riding Free toys land in the UK
“The definition of success in the girls’ market is evolving and Universal’s Spirit knows it”
Licensing.biz talks to Becki Fleming, VP franchise and marketing, Universal Brand Development EMEA about the studio's new girls' IP, Spirit Riding Free.
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