Nickelodeon has joined forces with six international designers to create the SpongeBob collection.
The new app game uses questions that appear live on air to quiz audiences with the top-scoring players set to win a host of tech and SpongeBob prizes.
Free activities at the events include a Laughter Limbo Challenge, Hysterical Prank Classes and Snail Slalom racing.
Under the new deal, kids will be able to wear their favourite characters on a range of self-adhesive sport strips.
Teenage Mutant Ninja Turtles, SpongeBob SquarePants, Dora the Explorer and Paw Patrol will all be at the focal point of the promotional campaign.
The agreement with Nickelodeon and Viacom Consumer Products brings the likes of SpongeBob SquarePants into clip licensing.
New backgrounds, icons and sound effects will feature SpongeBob SquarePants and the Teenage Mutant Ninja Turtles.
SpongeBob is trading in his square pants for denim to the support the charity.
The line will be available in the Hype Store in Boxpark London from August.
Nickelodeon channel now available on OSN Play; new official regional Nickelodeon Arabia website launches.
Firm to create children's arts, crafts, stationery and novelty items for Spongebob Squarepants.
Deal to run until September 2016.
Firm will be placing stars from the world of television, film and online in front of family audiences at a range of venues across the UK.
Licensees Changi Airport Group and Inner Mongolia Mengniu Dairy are honoured at annual event.