Tag Archives: sport licensing

Ajax and adidas channel Bob Marley’s Three Little Birds in new tribute kit

The Bob Marley family has teamed up with Ajax and adidas to release the 2021/2022 Ajax third kit, a tribute to its fans and a shared love for the reggae legend Bob Marley and the iconic song Three Little Birds. Developed in collaboration with the family, the black kit features …

Read More »

TSBA Group signs five year deal with American Golf to launch new range inspired by The Open

The TSBA Group has singed a five year partnership with American Golf to design and exclusively retail an officially licensed range of products inspired by The Open. The core product range will include apparel – designed under American Golf’s Stromberg label – for men, women and children including polos, shorts, …

Read More »

St Andrews Links appoints The Point. 1888 as it looks to take on apparel, toys, beverages, and more

St Andrews Links has selected The Point. 1888 as its brand extension partner, adding to the firm’s growing roster of Sports brands that now encompasses the likes of Williams Racing, Team GB, and the British and Irish Lions. A veteran in the world of brand licensing, having worked with Hannah …

Read More »

Stateside | US toy firm on mission to lift women’s sports with first talking plush sports stars

An American toy company is on a mission to not only change the face of sports toys but also the narrative around women’s sports with the launch of a new series of talking plush toys dedicated to some of the country’s biggest names in the genre. Sports Bigs has made …

Read More »

24 Hours of Le Mans renews IMG partnership to build 2023 Centenary licensing programme

The world’s oldest active sports car endurance race, 24 Hours of Le Mans is eyeing a new move into the toys, games, and collectables space as the prestigious annual event nears its 100th anniversary in 2023. Under the renewal of its longstanding licensing representation agreement with IMG, the brand owner, …

Read More »

The British & Irish Lions signs new deal with mouthguard specialist OPRO

The British & Irish Lions has signed a new licensing partnership with the world’s largest mouthguard manufacturer, OPRO, marking one of a number new licensing deals secured for the brand by The Point. 1888. A product licensing programme for the British & Irish Lions is now well underway, created to …

Read More »

FC Bayern Munich on path to revolutionise souvenir photos with AR and AI tech partnership

With the opening of its new flagship store in central Munich, FC Bayern Munich is offering its fans a unique experience to have photos taken with its players at anytime, thanks to a partnership with the German virtual tech specialist, Sensape. Under the partnership, the pair are setting out to …

Read More »

WildBrain CPLG signs Middle East and North Africa deals for Arsenal, FC Barcelona, Juventus, Liverpool, and Man City

 WildBrain CPLG has inked a wave of pan-regional deals in Middle East and North Africa on behalf of the European football clubs the agency represents in the market: Arsenal, FC Barcelona, Juventus, Liverpool FC, and Manchester City. For Arsenal, FC Barcelona and Manchester City, WildBrain CPLG has secured a direct-to-retail …

Read More »

Poetic Brands signs FIFA for spring/summer apparel collection

The apparel licensee, Poetic Brands, has added the international governing body of football, FIFA, to its portfolio of brands with the launch of a new range of FIFA themed clothing. The range will capitalise on the body’s historical marques and logos, the kind of which have been recognised worldwide for …

Read More »

Female fitness channel Blogilates launches first signature sporting goods through Semaphore Licensing partnership

The female fitness YouTube channel, Blogilates has developed its first line if signature sporting goods in partnership with the US retail giant Target in the brand’s first foray into licensing. The partnership was brokered by the channel’s rights and merchandising agency, Semaphore Licensing Solutions. Semaphore Licensing is continuing to create …

Read More »