Tag Archives: sport licensing

24 Hours of Le Mans renews IMG partnership to build 2023 Centenary licensing programme

The world’s oldest active sports car endurance race, 24 Hours of Le Mans is eyeing a new move into the toys, games, and collectables space as the prestigious annual event nears its 100th anniversary in 2023. Under the renewal of its longstanding licensing representation agreement with IMG, the brand owner, …

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The British & Irish Lions signs new deal with mouthguard specialist OPRO

The British & Irish Lions has signed a new licensing partnership with the world’s largest mouthguard manufacturer, OPRO, marking one of a number new licensing deals secured for the brand by The Point. 1888. A product licensing programme for the British & Irish Lions is now well underway, created to …

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FC Bayern Munich on path to revolutionise souvenir photos with AR and AI tech partnership

With the opening of its new flagship store in central Munich, FC Bayern Munich is offering its fans a unique experience to have photos taken with its players at anytime, thanks to a partnership with the German virtual tech specialist, Sensape. Under the partnership, the pair are setting out to …

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WildBrain CPLG signs Middle East and North Africa deals for Arsenal, FC Barcelona, Juventus, Liverpool, and Man City

 WildBrain CPLG has inked a wave of pan-regional deals in Middle East and North Africa on behalf of the European football clubs the agency represents in the market: Arsenal, FC Barcelona, Juventus, Liverpool FC, and Manchester City. For Arsenal, FC Barcelona and Manchester City, WildBrain CPLG has secured a direct-to-retail …

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Poetic Brands signs FIFA for spring/summer apparel collection

The apparel licensee, Poetic Brands, has added the international governing body of football, FIFA, to its portfolio of brands with the launch of a new range of FIFA themed clothing. The range will capitalise on the body’s historical marques and logos, the kind of which have been recognised worldwide for …

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Female fitness channel Blogilates launches first signature sporting goods through Semaphore Licensing partnership

The female fitness YouTube channel, Blogilates has developed its first line if signature sporting goods in partnership with the US retail giant Target in the brand’s first foray into licensing. The partnership was brokered by the channel’s rights and merchandising agency, Semaphore Licensing Solutions. Semaphore Licensing is continuing to create …

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Rising Up: MGM Studios on how 45 years later the Rocky franchise is still packing a punch

The trumpets, the grey tracksuit, the run up the stairs and the timeless story of David vs Goliath, the underdog with the eye of the tiger; there’s very little about the Rocky franchise that isn’t iconic. It’s difficult to believe that it’s been… [checks notes]… 45 years since Sylvester Stallone …

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Fédération Française de Rugby names ORECA its official online store partner in IMG deal

Fédération Française de Rugby, the governing body for rugby union in France, has named ORECA as its official online store partner, in a deal brokered by the federation’s licensing agency, IMG. Under the new partnership, ORECA will operate the online Fédération Française de Rugby shop, sales promotion and marketing, using …

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Channel 5’s NFL broadcasting partnership will ‘bring excitement of NFL season in the US to British homes’

National Football League will be touching down on UK television thanks to a new partnership struck between the NFL and ViacomCBS Networks International’s Channel 5. The three-year partnership will bring Monday Night Football to the channel, as well as a Sunday morning NFL magazine show. The partnership aims to ‘take …

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Panini launches its re-branded Official Premier League Adrenalyn XL Trading Card collection

The trading card and collectable stickers specialist, Panini has launched a completely re-branded and refreshed Adrenalyn XL trading card collection featuring all of the Premier League’s top talent. The new-look Official Premier League Adrenalyn XL Trading Card range follows the recent success of Panini’s first Premier League sticker collection, Football …

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