Tag Archives: sport licensing

WildBrain CPLG and cycle brand Milltag launch Twin Peaks capsule collection

WildBrain CPLG has secured a deal with the London-based cyclewear brand Milltag for a new capsule collection celebrating the 30th anniversary of the original TV series, Twin Peaks. Brokered by WildBrain CPLG on behalf of ViacomCBS Consumer Products, the Twin Peaks x Milltag collection features a full range of cycle …

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The British and Irish Lions fire up new licensing programme with The Point. 1888

The British and Irish Lions have detailed an agreement with the brand licensing specialist, The Point.1888, to help the rugby team create a range of new products for the eagerly anticipated Tour to South Africa in 2021. Since the appointment, two partners have already been secured. The Point.1888 – which …

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Global licensed sports merch to hit $46.87bn by 2026, says latest data

The global licensed sports merchandise market is tipped to hit a projected value of $46.87bn by the year 2026, a five per cent increase on its current estimated value of $31.07bn. This is according to the latest from Data Bridge Market Research, an insights firm with an eye on the …

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