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Tag Archives: sport

Myprotein teams with Warner Bros for special Justice League Hero Protein

The worlds of comic book heroes and fitness fanatics have collided, thanks to a new collaboration between Warner Bros and the global fitness brand, Myprotein, for the launch of a limited edition Justice League Hero Protein. Launched on February 24th, the Myprotein Justice League Hero Protein is a specially formulated tropical flavoured …

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Fédération Française de Rugby names IMG its global licensing agent

Fédération Française de Rugby, the governing body for rugby union in France, has appointed IMG as its exclusive global licensing representative in a multi-year deal that will take the partnership through to 2024. Under the new deal, IMG will develop a licensing programme using the recently rebranded France Rugby logo …

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Disney and UEFA team up to encourage young girls into football with Playmakers campaign

Disney has teamed with the UEFA to develop a ground-breaking football programme that uses the studio’s penchant for storytelling to encourage more young girls into football with the initiative it has called, Playmakers. Inspired by academic research that has demonstrated the positive role of storytelling in helping children take up …

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Rugby World Cup 2019 licensing programme ‘will be largest and most successful to date’

The Rugby World Cup 2019 licensing programme is all set to be ‘the largest and most successful to date,’ according to the brand’s agency IMG and World Rugby. Pre-tournament sales of the official online store have already outperformed those of the 2015 tournament’s by over 50 per cent. IMG has …

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NFL fans can own a piece of history with new Football Greats clothing line

The collectable apparel outfit, Authentic Heroes has secured a new partnership with IMG and its Football Greats Alliance to introduce a new line of Football Greats clothing. Football Greats Alliance is an organisation that is dedicated to preserving the legacy of retired NFL athletes through innovative new means, the latest …

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CPLG named MENA licensing agent for FC Barcelona

CPLG has been appointed master licensee for the Middle East and North Africa for Futbol Club Barcelona. It’s also expanded its own team in the MENA region, with the new licensing manager, Roberto Pallottini. FC Barcelona’s licensing and merchandising rights are managed by Barca Licensing and Merchandising, owned by FC …

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Formula One takes ‘underserved’ gaming up a gear

Formula One has taken its until now ‘underserved’ mobile gaming potential up a gear, with the launch of the new F1 Manager mobile gaming app across iOS and Android devices. The game is the result of a new partnership between the globally revered motorsport franchise and the mobile game developer …

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