Tag Archives: sport

WildBrain CPLG signs Middle East and North Africa deals for Arsenal, FC Barcelona, Juventus, Liverpool, and Man City

 WildBrain CPLG has inked a wave of pan-regional deals in Middle East and North Africa on behalf of the European football clubs the agency represents in the market: Arsenal, FC Barcelona, Juventus, Liverpool FC, and Manchester City. For Arsenal, FC Barcelona and Manchester City, WildBrain CPLG has secured a direct-to-retail …

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Poetic Brands signs FIFA for spring/summer apparel collection

The apparel licensee, Poetic Brands, has added the international governing body of football, FIFA, to its portfolio of brands with the launch of a new range of FIFA themed clothing. The range will capitalise on the body’s historical marques and logos, the kind of which have been recognised worldwide for …

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Italy’s dance-inspired lifestyle brand Dimensione Danza appoints Librex as its international licensing agent

The Italian dance-inspired lifestyle brand, Dimensione Danza , has appointed Librex Ltd as its international licensing agency, as the popular fashion name makes its move for the wider world of licensing in territories including Japan, Poland, Switzerland and key markets in Europe. Fusing the style and energy that characterizes the …

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Channel 5’s NFL broadcasting partnership will ‘bring excitement of NFL season in the US to British homes’

National Football League will be touching down on UK television thanks to a new partnership struck between the NFL and ViacomCBS Networks International’s Channel 5. The three-year partnership will bring Monday Night Football to the channel, as well as a Sunday morning NFL magazine show. The partnership aims to ‘take …

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Panini embarks on new licensing programme in Brazil with Vertical Licensing

The global stickers and trading cards company, Panini has made its latest move to strengthen its presence in Brazil with the appointment of Vertical Licensing. The new agreement will allow Vertical Licensing to license out the Panini assets across the region as it looks for new business opportunities. Panini has …

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Peppa Pig supports Team GB at Tokyo Olympics in new campaign as children’s ambassador

Hasbro has detailed a new collaboration with Team GB in the UK that will see Peppa Pig join the British Olympic team as a special children’s ambassador to get kids excited for the summer Olympics in Tokyo. The event has been rescheduled from 2020 to 2021, a move that was …

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British cycling brand Le Col launches new collection with Eurosport amid growth in UK engagement

The premium British cycling brand, Le Col has partnered with the European home of cycling, Eurosport to launch a new Le Col x Eurosport collection that draws on the colours, sights and sounds of the pr-peloton and buzz of a race day atmosphere. Consisting of a jersey, gilet and bib …

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Myprotein teams with Warner Bros for special Justice League Hero Protein

The worlds of comic book heroes and fitness fanatics have collided, thanks to a new collaboration between Warner Bros and the global fitness brand, Myprotein, for the launch of a limited edition Justice League Hero Protein. Launched on February 24th, the Myprotein Justice League Hero Protein is a specially formulated tropical flavoured …

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Fédération Française de Rugby names IMG its global licensing agent

Fédération Française de Rugby, the governing body for rugby union in France, has appointed IMG as its exclusive global licensing representative in a multi-year deal that will take the partnership through to 2024. Under the new deal, IMG will develop a licensing programme using the recently rebranded France Rugby logo …

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Disney and UEFA team up to encourage young girls into football with Playmakers campaign

Disney has teamed with the UEFA to develop a ground-breaking football programme that uses the studio’s penchant for storytelling to encourage more young girls into football with the initiative it has called, Playmakers. Inspired by academic research that has demonstrated the positive role of storytelling in helping children take up …

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