Tag Archives: sport

Ajax and adidas channel Bob Marley’s Three Little Birds in new tribute kit

The Bob Marley family has teamed up with Ajax and adidas to release the 2021/2022 Ajax third kit, a tribute to its fans and a shared love for the reggae legend Bob Marley and the iconic song Three Little Birds. Developed in collaboration with the family, the black kit features …

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England’s UEFA Euro 2020 journey documented in Official History book from Welbeck and The FA

Welbeck Publishing Group is among the many thousands to be bringing it home this year as it prepares to launch the official licensed History of the England Football team through a new licensing deal with The Football Association. England: The Official History will be published on October 4th this year …

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WWE taps skateboard brand Enjoi for exclusive new range as the sport readies for Olympic spotlight

WWE has tagged in the California-based skateboard brand, Enjoi as its latest licensing partner in a new deal that will see the creation of a special collection of skateboard decks featuring a variety of WWE Legends. The partnership was first revealed on the popular skateboarding podcast, The Nine Club and …

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Formula 1 extends Fanatics partnership as it eyes global expansion into new markets

With the 2021 FIA Formula One World Championship now in full throttle, Formula 1 has signed off a multi-year extension of its partnership with the licensed sports merchandise specialist, Fanatics. The extension has been agreed following what the firm billed ‘an outstanding 2020 performance’, and will see Fanatics retain global …

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Italy’s Marco Verratti takes feline form to join 44 Cats campaign ahead of UEFA European Football Championship

The Italian footballer and national team champion, Marco Verratti is taking on a new feline appearance ahead of the upcoming UEFA European Football Championship, through a new partnership with the country’s own animation studio, Rainbow and its popular 44 Cats franchise. Verratti has signed a new contract with the Make …

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St Andrews Links appoints The Point. 1888 as it looks to take on apparel, toys, beverages, and more

St Andrews Links has selected The Point. 1888 as its brand extension partner, adding to the firm’s growing roster of Sports brands that now encompasses the likes of Williams Racing, Team GB, and the British and Irish Lions. A veteran in the world of brand licensing, having worked with Hannah …

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Titleist becomes licensed golf ball partner for Rugby League World Cup 2021

The leading golf ball brand, Titleist has landed a partnership with Rugby League World Cup 2021 to provide personalised golf balls for the new event that will see the men’s, women’s, and wheelchair tournaments run concurrently for the first time this October 23rd to November 27th. Under the licensing partnership, …

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Boxing icon Floyd Mayweather Jr enters the NFT ring ahead of Logan Paul bout this summer

The boxing icon, Floyd Mayweather Jr is the latest name to enter the licensed NFT ring. In conjunction with IronBend – a provider of digital NFTs for prominent personalities – the five weight 12-time world champion has teamed up with Reality Gaming Group, a publisher of mobile games and blockchain-based …

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Adidas and Timex Group partner to launch Adidas Originals branded watches in 2022

The international watchmaking company, Timex Group, has entered into a global licensing agreement with Adidas to design, manufacture, and distribute watches under the Adidas Original brand. The collection is scheduled to hit the market at the start of next year and will look to blend Timex Group’s heritage in watchmaking …

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Gola partners with Global Brands Group to launch new apparel collection across Europe

The British heritage sports brand, Gola and the European division of Global Brands Group Holding Limited, have signed an exclusive multi-year partnership to launch a new Gola-branded apparel collection, in a new deal brokered by IMG. The new line will be available for purchase across Europe and Russia in selected fashion …

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