Tag Archives: sport

Formula 1 extends Fanatics partnership as it eyes global expansion into new markets

With the 2021 FIA Formula One World Championship now in full throttle, Formula 1 has signed off a multi-year extension of its partnership with the licensed sports merchandise specialist, Fanatics. The extension has been agreed following what the firm billed ‘an outstanding 2020 performance’, and will see Fanatics retain global …

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Italy’s Marco Verratti takes feline form to join 44 Cats campaign ahead of UEFA European Football Championship

The Italian footballer and national team champion, Marco Verratti is taking on a new feline appearance ahead of the upcoming UEFA European Football Championship, through a new partnership with the country’s own animation studio, Rainbow and its popular 44 Cats franchise. Verratti has signed a new contract with the Make …

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St Andrews Links appoints The Point. 1888 as it looks to take on apparel, toys, beverages, and more

St Andrews Links has selected The Point. 1888 as its brand extension partner, adding to the firm’s growing roster of Sports brands that now encompasses the likes of Williams Racing, Team GB, and the British and Irish Lions. A veteran in the world of brand licensing, having worked with Hannah …

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Titleist becomes licensed golf ball partner for Rugby League World Cup 2021

The leading golf ball brand, Titleist has landed a partnership with Rugby League World Cup 2021 to provide personalised golf balls for the new event that will see the men’s, women’s, and wheelchair tournaments run concurrently for the first time this October 23rd to November 27th. Under the licensing partnership, …

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Boxing icon Floyd Mayweather Jr enters the NFT ring ahead of Logan Paul bout this summer

The boxing icon, Floyd Mayweather Jr is the latest name to enter the licensed NFT ring. In conjunction with IronBend – a provider of digital NFTs for prominent personalities – the five weight 12-time world champion has teamed up with Reality Gaming Group, a publisher of mobile games and blockchain-based …

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Adidas and Timex Group partner to launch Adidas Originals branded watches in 2022

The international watchmaking company, Timex Group, has entered into a global licensing agreement with Adidas to design, manufacture, and distribute watches under the Adidas Original brand. The collection is scheduled to hit the market at the start of next year and will look to blend Timex Group’s heritage in watchmaking …

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Gola partners with Global Brands Group to launch new apparel collection across Europe

The British heritage sports brand, Gola and the European division of Global Brands Group Holding Limited, have signed an exclusive multi-year partnership to launch a new Gola-branded apparel collection, in a new deal brokered by IMG. The new line will be available for purchase across Europe and Russia in selected fashion …

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Iconix Brand Group celebrates 50 years of Starter with Zara spring/summer capsule collection

Celebrating the 50th anniversary of the athletic brand, Starter, the Iconix Brand Group has scored a new partnership with the global high street brand, Zara to develop and sell a capsule collection for spring/summer 2021. Established in 1971, the Starter brand quickly became an innovator in global sports brands by …

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The British & Irish Lions signs new deal with mouthguard specialist OPRO

The British & Irish Lions has signed a new licensing partnership with the world’s largest mouthguard manufacturer, OPRO, marking one of a number new licensing deals secured for the brand by The Point. 1888. A product licensing programme for the British & Irish Lions is now well underway, created to …

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The England Lionesses make history as University Games unveils first all female Subbuteo line-up

University Games is making history with the launch of the first all-female Subbuteo line-up to mass market, thanks to a new partnership with the England Lionesses. The highly anticipated Official England Lionesses Subbuteo Main Game will be available from this May, with each of the detailed Lionesses Subbuteo players sporting …

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