Tag Archives: Sports Licensing

FC Barcelona taps IMG for Southeast Asia licensing programme

Five-time UEFA Champions League winning football club FC Barcelona has appointed IMG as its master licensee in Southeast Asia to develop a consumer products programme for fans in the region. Part of the club’s broader merchandising strategy and evolution into a global lifestyle brand, the multi-year deal will see IMG …

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Full throttle for Formula One as its kids’ fan engagement outpaces football, says The Insights Family

More children are tuning in to the Formula One brand than ever before, with numbers rising by 2.85 million in key European markets alone, and outpacing the growth rate of fans flocking to football, new research from The Insights Family has revealed. The global motorsport brand has witnessed a 17 …

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British balance bike firm Kiddimoto renews licensing deal with MotoGP champion Marc Marquez

The Somerset based balance bike business, Kiddimoto has renewed its partnership with the eight time MotoGP world champion, Marc Marquez to continue its officially licensed Marc Marquez 93 Wooden Balance Bike and accessory range. The partnership has been renewed as the company celebrates its 18th year in business this September …

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Formula 1 eyes moves into NFT and Cryptocurrency through Crypto.com global partnership

Formula 1 has embarked on a new partnership with Crypto.com that woll see the global crypto platform become a global partner, an inaugural partner for the sport’s new Sprint series this year, and the official Formula 1 NFT partner. Under the deal, Crypto.com will have a trackside presence at every …

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UFC launches global consumer rewards programme on licensed products with Fabacus

The technology start-up, Fabacus has partnered with the mixed martial arts organisation, UFC, to launch a global consumer rewards programme for fans purchasing UFC licensed products. In a deal brokered by IMG, the Fabacus platform – which connects global brand owners with their consumers – will supply the technology to …

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Cube International named master licensee for Birmingham 2022 Commonwealth Games

The sports specialists, Cube International, has been appointed master licensee for Birmingham 2022 and Commonwealth Sports, for designing, sourcing, delivering, and retailing a range of official products across the UK. The first official products are scheduled to go on sale in the coming weeks across official Birmingham 2022 shops and …

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Gallery Books to publish the rise, fall, and rise again memoirs of WWE Champion Drew McIntyre

The Simon & Schuster imprint, Gallery Books has struck a deal with WWE to publish the memoirs of the Drew McIntyre, a WWE Champion, under the title of A Chosen Destiny: My Story. The new title will highlight McIntyre’s life journey from a small village in Scotland to the global …

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IMG and World Rugby seek global sports apparel supplier for 2021 to 2024 period

The consultation process to find a global sports apparel supplier for all World Rugby competitions during the 2021-2024 will launch this month, World Rugby and its global master licensee IMG have revealed. The global sports apparel supplier will, for the first time, have access to rights and assets for all …

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Start-up sports lifestyle brand Round21 is on a mission to redefine the category

A start-up sports lifestyle brand developed by the former professional athlete, Jasmine Maietta, is looking to redefine the category through a combination of arts and sports while championing inclusive multi-cultural artists and product design. Called Round21, the brand aims to celebrate creative expression through sport and art by creating premium …

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UFC taps Panini America as its official collectable trading card partner

The mixed martial arts organisation, UFC has entered into a multi-year licensing agreement with Panini America to become the brand’s official and exclusive collectable trading card partner. Under the new deal secured by IMG, Panini America – recognised as the world’s largest licensed sports and entertainment collectables company – will …

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