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Tag Archives: Sports Licensing

Ascot Racecourse renews its global licensing partnership with IMG

Ascot Racecourse has renewed its exclusive global licensing representation and on-site retail agreement with IMG through to 2025. Since being appointed in 2016, IMG has curated a robust year-round licensing programme for the iconic racecourse. Highlights of the brand collaborations and products inspired by the 309-year-old racecourse and its flagship racing …

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Panini UK: “We had large numbers of requests from UK Tour de France fans, so we listened”

Panini UK will be working with Tour de France organisers this year with campaigns running across its social media platforms to engage the cycling community in its 2020 Tour de France stickers and cards collection. Its UK launch arrives in direct response to a ‘large number of requests’ from UK …

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Lake Garda inspired lifestyle brand Garda Lakers signs first licensing partner in Spreadshirt

Garda Lakers, the destination and lifestyle brand that takes inspiration from the Italian attitude towards life and the world-famous Lake Garda, has signed its first licensing partnership with the Spreadshirt platform. Designed to epitomise the culture of the famous beauty spot, known for its close ties to the sporting worlds …

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UFC names Venum its new exclusive outfitting and apparel partner

The global designer, marketer and distributor of combat sports apparel and accessories, Venum, has been named the exclusive global outfitting and apparel partner for the mixed martial arts organisation, MMA. In a deal brokered by IMG’s licensing business – the exclusive representatives of UFC – the partnership will commence in …

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Rugby League World Cup 2021 is ‘biggest project the sport has ever seen’, and there’s no better time to brand build

As the world waits for sporting events across the globe to open their doors to the crowds once again, the Rugby League World Cup 2021 brand has its own, additional project underway – developing and rolling out a comprehensive licensing programme designed to ‘transcend the sport’ itself and tap into …

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Jazwares to launch first action figure and role play toy line for UFC

Toymaker Jazwares has joined forces with the global mixed martial arts organisation, UFC, to bring the world of this adrenaline fuelled sport to the action figures and role-play aisles. Available for pre-sale at Ringside Collectibles, the Jazwares UFC collectable line will be landing on Amazon in the coming weeks, and …

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WildBrain CPLG scores freestyle footballer Touzani representation

WildBrain CPLG is to represent the sports, fashion, and lifestyle brand Touzani in the Benelux region, targeting toys and games, stationery and back to school, homewares, accessories, publishing, and promotions. The Touzani brand is inspired by Soufiane Touzani, the successful street footballer and media personality across the region. Soufiane Touzani …

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NFL fans can own a piece of history with new Football Greats clothing line

The collectable apparel outfit, Authentic Heroes has secured a new partnership with IMG and its Football Greats Alliance to introduce a new line of Football Greats clothing. Football Greats Alliance is an organisation that is dedicated to preserving the legacy of retired NFL athletes through innovative new means, the latest …

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