Tag Archives: Sports Licensing

Cube International named master licensee for Birmingham 2022 Commonwealth Games

The sports specialists, Cube International, has been appointed master licensee for Birmingham 2022 and Commonwealth Sports, for designing, sourcing, delivering, and retailing a range of official products across the UK. The first official products are scheduled to go on sale in the coming weeks across official Birmingham 2022 shops and …

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Gallery Books to publish the rise, fall, and rise again memoirs of WWE Champion Drew McIntyre

The Simon & Schuster imprint, Gallery Books has struck a deal with WWE to publish the memoirs of the Drew McIntyre, a WWE Champion, under the title of A Chosen Destiny: My Story. The new title will highlight McIntyre’s life journey from a small village in Scotland to the global …

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IMG and World Rugby seek global sports apparel supplier for 2021 to 2024 period

The consultation process to find a global sports apparel supplier for all World Rugby competitions during the 2021-2024 will launch this month, World Rugby and its global master licensee IMG have revealed. The global sports apparel supplier will, for the first time, have access to rights and assets for all …

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Start-up sports lifestyle brand Round21 is on a mission to redefine the category

A start-up sports lifestyle brand developed by the former professional athlete, Jasmine Maietta, is looking to redefine the category through a combination of arts and sports while championing inclusive multi-cultural artists and product design. Called Round21, the brand aims to celebrate creative expression through sport and art by creating premium …

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UFC taps Panini America as its official collectable trading card partner

The mixed martial arts organisation, UFC has entered into a multi-year licensing agreement with Panini America to become the brand’s official and exclusive collectable trading card partner. Under the new deal secured by IMG, Panini America – recognised as the world’s largest licensed sports and entertainment collectables company – will …

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British & Irish Lions score new partnership with golfing brand Titleist

The British & Irish Lions has scored a new licensing partnership with the world-leading golf brand, Titleist. The agreement is one of a number of new license deals secured by brand licensing specialist The Point.1888, who has partnered with the Lions to create a new range of products ahead of …

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WWE partners with My Custom Sport Chair to launch wrestling heroes line-up

WWE and chairs usually only collide when one is being smashed over the head of a muscle-clad monster, prancing about ringside in his leather underwear to the cheers of a blood-thirsty crowd. That was until the sport and entertainment franchise met My Custom Sports Chair, of course. The result? A …

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Ascot Racecourse renews its global licensing partnership with IMG

Ascot Racecourse has renewed its exclusive global licensing representation and on-site retail agreement with IMG through to 2025. Since being appointed in 2016, IMG has curated a robust year-round licensing programme for the iconic racecourse. Highlights of the brand collaborations and products inspired by the 309-year-old racecourse and its flagship racing …

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Panini UK: “We had large numbers of requests from UK Tour de France fans, so we listened”

Panini UK will be working with Tour de France organisers this year with campaigns running across its social media platforms to engage the cycling community in its 2020 Tour de France stickers and cards collection. Its UK launch arrives in direct response to a ‘large number of requests’ from UK …

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Lake Garda inspired lifestyle brand Garda Lakers signs first licensing partner in Spreadshirt

Garda Lakers, the destination and lifestyle brand that takes inspiration from the Italian attitude towards life and the world-famous Lake Garda, has signed its first licensing partnership with the Spreadshirt platform. Designed to epitomise the culture of the famous beauty spot, known for its close ties to the sporting worlds …

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