Tag Archives: Sports

Female fitness channel Blogilates launches first signature sporting goods through Semaphore Licensing partnership

The female fitness YouTube channel, Blogilates has developed its first line if signature sporting goods in partnership with the US retail giant Target in the brand’s first foray into licensing. The partnership was brokered by the channel’s rights and merchandising agency, Semaphore Licensing Solutions. Semaphore Licensing is continuing to create …

Read More »

State Bicycle Co goes inter-dimensional with Rick and Morty in new bike and accessories collection

Cycling specialists, State Bicycle Co has detailed a new partnership with Warner Bros. for the launch of a range of its Adult Swim animated comedy Rick and Morty styled bicycles and accessories. Under the partnership, State Bicycle Co has launched a line of limited edition Rick and Morty themed premium …

Read More »

Emoji scores major footwear, clothing, and accessories partnership with PUMA

The globally revered sports brand, PUMA, has struck up a new partnership with Emoji to launch a new line of footwear, apparel, and accessories all adorned with Emoji icons. The PUMA x Emoji collaboration has been developed to showcase the way in which we all communicate in the modern world. …

Read More »

Rovio and Topgolf Entertainment launch Angry Birds into select venues

Eagle, Birdie, the rarely scored Albatross, whatever term you’d like to use, Rovio Entertainment is looking to go the distance in a new partnership with Topgolf Entertainment Group to bring the Angry Birds franchise to select Topgolf venues this autumn. The partnership marks a new first for both the Angry …

Read More »

National Hot Rod Association propels into new categories through latest licensing partnerships

The National Hot Rod Association’s official licensing agency, JRL Group, has secured three new NHRA licensing partnerships that look to propel the growing consumer products and licensing programme into new categories and distribution channels. The three new NHRA licensees crossing the line this season are JH Design with a new …

Read More »

Panini UK: “We had large numbers of requests from UK Tour de France fans, so we listened”

Panini UK will be working with Tour de France organisers this year with campaigns running across its social media platforms to engage the cycling community in its 2020 Tour de France stickers and cards collection. Its UK launch arrives in direct response to a ‘large number of requests’ from UK …

Read More »

Riverside Brands scores Rugby League World Cup ahead of 2021 tournament

The Rugby League World Cup has tapped Riverside Brands to lead its third party collaborations and licensing agreements in time for its much anticipated 2021 World Cup event. Under the deal, Riverside Brands’ remit will be secure partnerships across consumer products, drive brand exposure, and deepen engagement with the tournament. …

Read More »

Postponed Olympic and Paralympic Games to keep Tokyo 2020 trademark for merchandise and licensing partners

The postponed Olympic and Paralympic Games Tokyo 2020 are to maintain their trademarked names in a bid to alleviate concerns around merchandise and licensing partnerships, despite the event being moved to 2021 amid the ongoing COVID-19 pandemic. The International Olympic Committee and the 2020 Games’ host nation, Tokyo, reached the …

Read More »

NASCAR teams with iRacing to launch new simulation racing exhibition amid strong growth for NASCAR licensing

NASCAR and iRacing have come together to form a new eNASCAR iRacing Pro Invitational Series, a simulation racing exhibition that will feature some of the biggest names in the sport. The new series will provide racing entertainment for sports fans across the leading motorsports racing simulation platform. A long-term licensee, …

Read More »

Mattel celebrates Tokyo 2020 with the launch of the first Olympic Games toy line

Mattel is celebrating Tokyo 2020 with the launch of the first Olympic Games toy collection, featuring a variety of products from across its Barbie, Hot Wheels, and UNO brands. In an exclusive licensing agreement with the International Olympic Committee, Mattel will launch a range of products and toys each reflecting …

Read More »