Tag Archives: Sports

Cyclewear studio Milltag turns it up with Motorhead collaboration

The cyclewear studio, Milltag has partnered with Global Merchandising Services to launch a new range of cycle gear inspired by the heavy rock legends, Motorhead, tapping into the vibe of some of the band’s iconic song titles Iron Horse, White Line Fever and Keep Us On the Road. Produced in …

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Cube International named master licensee for Birmingham 2022 Commonwealth Games

The sports specialists, Cube International, has been appointed master licensee for Birmingham 2022 and Commonwealth Sports, for designing, sourcing, delivering, and retailing a range of official products across the UK. The first official products are scheduled to go on sale in the coming weeks across official Birmingham 2022 shops and …

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IMG and World Rugby seek global sports apparel supplier for 2021 to 2024 period

The consultation process to find a global sports apparel supplier for all World Rugby competitions during the 2021-2024 will launch this month, World Rugby and its global master licensee IMG have revealed. The global sports apparel supplier will, for the first time, have access to rights and assets for all …

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British headwear firm Tokyo Time signs collaboration deal with Misfits Gaming

Misfits Gaming Group has signed a multi-year deal with the British premium headwear brand, Tokyo Time, to become the official headwear provider of Misfits Gaming. Under the partnership, Tokyo Time will produce licensed Misfits Gaming headwear, as well as collaborate on co-branded items. A creator of Japanese-inspired headwear, Tokyo Time …

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Start-up sports lifestyle brand Round21 is on a mission to redefine the category

A start-up sports lifestyle brand developed by the former professional athlete, Jasmine Maietta, is looking to redefine the category through a combination of arts and sports while championing inclusive multi-cultural artists and product design. Called Round21, the brand aims to celebrate creative expression through sport and art by creating premium …

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UFC taps Panini America as its official collectable trading card partner

The mixed martial arts organisation, UFC has entered into a multi-year licensing agreement with Panini America to become the brand’s official and exclusive collectable trading card partner. Under the new deal secured by IMG, Panini America – recognised as the world’s largest licensed sports and entertainment collectables company – will …

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Epic Games and IMG bring global football clubs to its hit gaming IP Fortnite

Epic Games is celebrating global football this week by bringing more than 20 top clubs from around the world into its hit gaming IP, Fortnite, via a series of partnerships facilitated by IMG, Fortnite’s licensing representative. Starting 23 January, players can choose from 10 different variants of new “Kickoff Set” …

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Peanuts Worldwide teams with PUMA for footwear, apparel, and accessories

Peanuts Worldwide is teaming with the sports company PUMA for the launch of a new line of footwear, apparel, and accessories aimed at kids and adults, all featuring the classic characters from creator Charles M. Schulz. In a deal that has been brokered by WildBrain CPLG’s German team, the PUMA …

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Automotive brand Peugeot eyes brand extension into toys, lifestyle, sports, and more

The global automotive brand, Peugeot, has outlined its ambitious intentions to launch into the toy sector, having appointed Licensing Matters Global to roll-out a brand extension programme through licensing partnerships. The London-based global licensing agency has detailed its new, long-term partnership with the Parisian company, Peugeot Industrie, a Peugeot Family …

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FIFA launches FIFA Sound to bridge football fans, music, players and artists through new platform

FIFA is launching a new entertainment platform designed to bridge the space between football fans, music enthusiasts, players, artists, and the game, with the introduction of FIFA Sound. “FIFA’s vision is to make football truly global, accessible and inclusive. The crossover between football and music underscores this wider cultural relevance. …

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