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Tag Archives: Sports

Postponed Olympic and Paralympic Games to keep Tokyo 2020 trademark for merchandise and licensing partners

The postponed Olympic and Paralympic Games Tokyo 2020 are to maintain their trademarked names in a bid to alleviate concerns around merchandise and licensing partnerships, despite the event being moved to 2021 amid the ongoing COVID-19 pandemic. The International Olympic Committee and the 2020 Games’ host nation, Tokyo, reached the …

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NASCAR teams with iRacing to launch new simulation racing exhibition amid strong growth for NASCAR licensing

NASCAR and iRacing have come together to form a new eNASCAR iRacing Pro Invitational Series, a simulation racing exhibition that will feature some of the biggest names in the sport. The new series will provide racing entertainment for sports fans across the leading motorsports racing simulation platform. A long-term licensee, …

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Mattel celebrates Tokyo 2020 with the launch of the first Olympic Games toy line

Mattel is celebrating Tokyo 2020 with the launch of the first Olympic Games toy collection, featuring a variety of products from across its Barbie, Hot Wheels, and UNO brands. In an exclusive licensing agreement with the International Olympic Committee, Mattel will launch a range of products and toys each reflecting …

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WildBrain CPLG scores freestyle footballer Touzani representation

WildBrain CPLG is to represent the sports, fashion, and lifestyle brand Touzani in the Benelux region, targeting toys and games, stationery and back to school, homewares, accessories, publishing, and promotions. The Touzani brand is inspired by Soufiane Touzani, the successful street footballer and media personality across the region. Soufiane Touzani …

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Disney and The FA partner on Shooting Stars campaign to encourage young girls into football

Disney has partnered with The FA to launch its Shooting Stars initiative, a new programme to inspire primary school girls across the UK to get active and learn the fundamentals of football. The initiative is inspired by Disney storytelling and has been produced in collaboration with the Youth Sport Trust …

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Iconix signs ten year licensing extension with Umbro

Iconix Brand Group has signed a ten year extension of Umbro’s licensing agreement with its long-term partner, Grupo Dass. The renewal gives Grupo Dass the continued license to design, manufacture, and distribute Umbro performance and lifestyle apparel, footwear and equipment across Brazil, Argentina, and Paraguay through to 2035. This is …

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Discovery’s Eurosport makes move for nutrition market with Petrow Foods

Discovery, Inc. has secured a new partnership with Petrow Foods on a line of Eurosport branded sports nutrition products. Eurosport, a leading sports destination within Europe, is a Discovery owned network and home to the 2020 Tokyo Olympics, as well as the destination for tennis, cycling and winter sports, across …

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BLE 2019: SEGA and Puma join forces to launch new Sonic the Hedgehog sportswear collection

SEGA has joined forces with the sportswear brand Puma to launch an autumn collection range of sports apparel, accessories and footwear for children and adults, featuring scenes and graphic elements from the ever-popular Sonic the Hedgehog universe. Running across decades but never getting old – the famous blue hedgehog video …

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Australia Ninja Warrior powers into licensing with first apparel collection

Australia Ninja Warrior has dominated primetime viewing across the territory since it launched to Australian television, and is now about to fling itself into licensing with the launch of a range of exclusive branded merchandise. The popular brand extension agency, Asembl, has recently brokered a deal between Nine and the …

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Global licensed sports merch to hit $46.87bn by 2026, says latest data

The global licensed sports merchandise market is tipped to hit a projected value of $46.87bn by the year 2026, a five per cent increase on its current estimated value of $31.07bn. This is according to the latest from Data Bridge Market Research, an insights firm with an eye on the …

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