Tag Archives: Sports

TSBA Group signs five year deal with American Golf to launch new range inspired by The Open

The TSBA Group has singed a five year partnership with American Golf to design and exclusively retail an officially licensed range of products inspired by The Open. The core product range will include apparel – designed under American Golf’s Stromberg label – for men, women and children including polos, shorts, …

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Formula 1 eyes moves into NFT and Cryptocurrency through Crypto.com global partnership

Formula 1 has embarked on a new partnership with Crypto.com that woll see the global crypto platform become a global partner, an inaugural partner for the sport’s new Sprint series this year, and the official Formula 1 NFT partner. Under the deal, Crypto.com will have a trackside presence at every …

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Stateside | US toy firm on mission to lift women’s sports with first talking plush sports stars

An American toy company is on a mission to not only change the face of sports toys but also the narrative around women’s sports with the launch of a new series of talking plush toys dedicated to some of the country’s biggest names in the genre. Sports Bigs has made …

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Adidas and LEGO build on creative partnership to introduce a new ZX 8000 ‘Bricks’ Collection

Adidas and The LEGO Group have extended their partnership to launch a new ZX 8000 ‘Bricks’ collection of footwear, building on the pairing that previously introduced the landmark A-ZX series. Bringing the globally renowned Danish toy brand’s signature aesthetics to one of Adidas’ most iconic styles, the collection marks the …

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24 Hours of Le Mans renews IMG partnership to build 2023 Centenary licensing programme

The world’s oldest active sports car endurance race, 24 Hours of Le Mans is eyeing a new move into the toys, games, and collectables space as the prestigious annual event nears its 100th anniversary in 2023. Under the renewal of its longstanding licensing representation agreement with IMG, the brand owner, …

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Braille Skateboarding launches its first skate shoe with R&R Footwear

YouTube’s leading skateboarding channel, Braille Skateboarding, has partnered with R&R Footwear to launch a new skate shoe, marking yet another brand extension for the brand that has made its move on the lifestyle and toy licensing sectors in recent months. In a deal brokered by Semaphore Licensing Solutions, Braille Skateboarding …

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Cyclewear studio Milltag turns it up with Motorhead collaboration

The cyclewear studio, Milltag has partnered with Global Merchandising Services to launch a new range of cycle gear inspired by the heavy rock legends, Motorhead, tapping into the vibe of some of the band’s iconic song titles Iron Horse, White Line Fever and Keep Us On the Road. Produced in …

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Cube International named master licensee for Birmingham 2022 Commonwealth Games

The sports specialists, Cube International, has been appointed master licensee for Birmingham 2022 and Commonwealth Sports, for designing, sourcing, delivering, and retailing a range of official products across the UK. The first official products are scheduled to go on sale in the coming weeks across official Birmingham 2022 shops and …

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IMG and World Rugby seek global sports apparel supplier for 2021 to 2024 period

The consultation process to find a global sports apparel supplier for all World Rugby competitions during the 2021-2024 will launch this month, World Rugby and its global master licensee IMG have revealed. The global sports apparel supplier will, for the first time, have access to rights and assets for all …

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British headwear firm Tokyo Time signs collaboration deal with Misfits Gaming

Misfits Gaming Group has signed a multi-year deal with the British premium headwear brand, Tokyo Time, to become the official headwear provider of Misfits Gaming. Under the partnership, Tokyo Time will produce licensed Misfits Gaming headwear, as well as collaborate on co-branded items. A creator of Japanese-inspired headwear, Tokyo Time …

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