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Tag Archives: Sports

Iconix signs ten year licensing extension with Umbro

Iconix Brand Group has signed a ten year extension of Umbro’s licensing agreement with its long-term partner, Grupo Dass. The renewal gives Grupo Dass the continued license to design, manufacture, and distribute Umbro performance and lifestyle apparel, footwear and equipment across Brazil, Argentina, and Paraguay through to 2035. This is …

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Discovery’s Eurosport makes move for nutrition market with Petrow Foods

Discovery, Inc. has secured a new partnership with Petrow Foods on a line of Eurosport branded sports nutrition products. Eurosport, a leading sports destination within Europe, is a Discovery owned network and home to the 2020 Tokyo Olympics, as well as the destination for tennis, cycling and winter sports, across …

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BLE 2019: SEGA and Puma join forces to launch new Sonic the Hedgehog sportswear collection

SEGA has joined forces with the sportswear brand Puma to launch an autumn collection range of sports apparel, accessories and footwear for children and adults, featuring scenes and graphic elements from the ever-popular Sonic the Hedgehog universe. Running across decades but never getting old – the famous blue hedgehog video …

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Australia Ninja Warrior powers into licensing with first apparel collection

Australia Ninja Warrior has dominated primetime viewing across the territory since it launched to Australian television, and is now about to fling itself into licensing with the launch of a range of exclusive branded merchandise. The popular brand extension agency, Asembl, has recently brokered a deal between Nine and the …

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Global licensed sports merch to hit $46.87bn by 2026, says latest data

The global licensed sports merchandise market is tipped to hit a projected value of $46.87bn by the year 2026, a five per cent increase on its current estimated value of $31.07bn. This is according to the latest from Data Bridge Market Research, an insights firm with an eye on the …

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Race to the future: The TSBA Group on Franchising Formula E’s millennial mission

This time next year, go the hatchings of a plan divulged to Licensing.biz by The TSBA Group’s global head of licensing Stephanie Freeman, Formula E will be making its mark on the toy industry in a big way. The hope is for the brand to have a major launch at …

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CPLG named MENA licensing agent for FC Barcelona

CPLG has been appointed master licensee for the Middle East and North Africa for Futbol Club Barcelona. It’s also expanded its own team in the MENA region, with the new licensing manager, Roberto Pallottini. FC Barcelona’s licensing and merchandising rights are managed by Barca Licensing and Merchandising, owned by FC …

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Thrash-metal icons Slayer ‘show no mercy’ with Tatami Fightwear Kimonos

The Brazilian Jiu-Jitsu focused sports brand, Tatami Fightwear has launched a new range of BJJ Kimonos paying homage to the thrash-metal icons, Slayer. Following the success of its Slayer Reign in Blood and Slayer Eagle rash guards, both of which were launched last year, Tatami has brought two new Brazilian …

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Puma has been named the official technical partner for Spain’s LaLiga

PUMA has entered into a long-term agreement with the Spanish football league, LaLiga, making it the league’s official technical partner. Starting from the 2019/20 season, PUMA will produce the official match ball and other products for all games in Spain’s top-flight leagues; LaLiga Santander and La Liga 1|2|3. With a …

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Animoca Brands secures Formula 1 deal that will bring ‘blockchain gaming to the masses’

Animoca Brands has entered into a global licensing agreement with Formula 1 to launch a new blockchain-powered game around the F1 racing series. The deal arrives amid the latest figures reveal that Formula 1 draws in viewing figures of around 1.6 billion television viewers from across more than 180 territories, …

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