Tag Archives: sportswear

Popeye stars in ICEBERG’s latest menswear collection

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The Autumn/Winter 2022 men’s collection from luxury sportswear brand ICEBERG features items inspired by iconic comic character Popeye the Sailorman.

The new ICEBERG men’s collection aims to capture the rugged and intrepid lifestyle of explorers and survivalists, and features Popeye-inspired, nautical themed designs throughout the line. The spinach-eating sailor and clean ocean advocate’s strong values embody the spirit of the collection and are an integral part of the garments’ concepts.

“Popeye, Olive Oyl and ICEBERG have a long tradition of collaboration and a strong fellowship which started more than 30 years ago,” says Grazia Bussandri of Premium Licensing, Popeye’s Italian agent who brokered the deal with ICEBERG. “Their garments have always been fresh, innovative and inspiring, but the AW22 designs have extra oomph. The graphics have been carefully constructed, interweaving the collection’s theme with Popeye’s brand philosophy. And the message is a powerful one: strength, resilience, confidence and freedom to be yourself are so integral to Popeye’s identity.”

“Partnering with ICEBERG is always a first-in-class experience,” adds Carla Silva, VP/GM, Global Head of Licensing at King Features, owners of the Popeye IP. “Their innovative work never disappoints and they really understand the Popeye brand. The AW22 designs are refreshing and inspiring, and we’re proud to have Popeye join their mission to fashionably spread optimism.”

ICEBERG will soon reveal a new set of fashion pieces inspired by one of illustration’s most iconic female characters, Olive Oyl. Strong, confident and fearlessly female, Olive’s fashionable appeal and sense of humour are captured in ICEBERG’s new women’s AW22 collection, which features tops, dresses, jackets and pants in the brand’s signature bold sportswear style.

The full men’s and women’s ready-to-wear and accessories collections in the ICEBERG AW22/23 line will be available at top retailers around the world, starting August 2022.

 

Starter teams with Pull&Bear for women’s SS22 capsule

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Iconix Europe’s sportswear brand Starter has teamed up once again with Inditex’s youth fashion label, Pull&Bear, to launch a second collection, for spring/summer 2022. 

The new womenswear collection has been created with the aim of combining streetwear with athleisure sportswear for a younger fashion-forward demographic. The colour story is comprised of a mix of Americana-inspired colours such as red, white and blue, offset against neutral beige.

Pieces include an oversized jersey hoodie with shorts co-ord, which incorporates both pile embroidered and printed logos, giving a nod to the initial collection. The collection also offers a variety of printed t-shirts, all of which include printed logos.

To complete the look, Pull&Bear has also developed a selection of varsity-look embroidered logo socks.

This collection is available now in the European/UK markets, both online at pullandbear.com and in a selected group of stores.

Starter marks its 50th anniversary with Pull&Bear collab

 

TSBA Group secures adidas and Arsenal collaboration with Transport for London

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adidas and Arsenal have today launched a collection in collaboration with Transport for London (TfL) to celebrate the historic connection between the football club and the London Underground. The collaboration was brokered by TSBA Group, TfL’s global licensing agent.

Available from today, the range celebrates Arsenal station – the only Underground station to be named after a football club, following its change from Gillespie Road in 1932.

The collection is inspired by the seat pattern or “moquette” that appears on the Piccadilly line trains that run through Arsenal Tube station and the bold and disruptive all-over print is seen on the prematch jersey and warm top, which the players will wear to warm up in ahead of games between now and the end of the season.

There are five pieces in the range, which also includes a youth jersey – matching the adult shirts – as well as a reversible padded vest and pant, both of which have navy base colour and subtle Arsenal Tube station sign-off.

Julie Dixon, Head of Customer Information, Design & Partnerships at Transport for London (TfL), says: “It’s been great to collaborate with adidas and Arsenal on this new pre-match range, which reflects our iconic Piccadilly line moquette. Arsenal Tube station has had a deep relationship with the football club for almost 90 years and for staff and fans alike – there is nothing quite like the atmosphere and excitement on a match day. We look forward to seeing fans around the world wearing this eye-catching new pre-match range.”

As part of the campaign, adidas has also teamed up with London-based artist and Arsenal fan Reuben Dangoor to create and design a special, limited-edition Oyster card.

Consumers can have the chance of claiming the card, which is pre-loaded with £15, by purchasing an article in the range via the adidas app. There is also a chance to win one via a first-come-first-served free to enter opportunity to adidas Creator Club members.

The range will be available across adidas.com, in store as well as at Arsenal official club stores and selected retailers.

For the chance to claim a bespoke Reuben Dangoor designed Oyster Card, visit adidas.co.uk/adidasapp.

For further information on the TfL brand, contact enquiries@tsbagroup.com

Buffbunny collaborates with TikTok star Nancy Gonzalez for size-inclusive Journey Collection

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Influencer-founded activewear company Buffbunny has collaborated with TikTok sensation Nancy Gonzalez for its size-inclusive Journey Collection.

The collection is Buffbunny’s first inspired by an athlete. A spokesperson said: “Nancy helped every step of the way to make the designs come to life with her vision, and the playful colours, patterns and silhouettes of the collection were chosen to reflect her bubbly personality.

“It was important to her to include pieces that make her feel confident and comfortable at the gym and in everyday life. The collection is truly about embracing your own path and loving every step in your journey. It is up to us which paths we take, what we look back on, and what we look forward to.”

The size-inclusive collection pieces range range from US $40-70 in sizes XXS – XXXL.

Adidas unites with Peloton for apparel capsule celebrating the digital fitness community

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Adidas has unveiled its latest apparel capsule with ongoing international partner Peloton, designed to celebrate the global fitness community.

The collection has been made in part with recycled materials and is crafted with signature adidas performance technology that supports workouts across fitness disciplines, from cycling, to running, strength, yoga and more.

In a nod to the digital connection found through the Peloton fitness platform, the performance pieces take cues from Peloton graphics and icons, including dot textures with arrows evoking movement and progress.

Alongside the performance garments, the drop offers lifestyle apparel for pre- and post-workout activities, crafted with comfort in mind.

The activewear is available in inclusive sizing as well as offering a range of men’s, women’s, and all-gender pieces.

“As home fitness continues to grow, the importance of connectivity to a fitness coach and a fitness community is a must,” says Aimee Arana, General Manager, Global Training at adidas. “This was the inspiration for this new adidas x Peloton collection – featuring digitised graphics that celebrate the digital connection between the community and their favourite Peloton instructors. And just because the athletes are working out at home, the capsule still needs to deliver on style and making them look and feel great.

“With the key performance pieces, we have integrated signature adidas technology such as Heat.rdy, which keeps the athlete feeling cool and helps them stay in their zone on the bike or on the mat, so they can finish their workout strong.”

The adidas x Peloton capsule includes tanks, tights, shorts, tees, crewnecks, sports bras, jackets and joggers, available from US$35-$90. The collection can be shopped at adidas.com, apparel.onepeloton.com and select adidas stores throughout the US, Canada, the UK and Germany.

Champion and Hasbro set to win big with board game-inspired apparel

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Sportswear brand Champion has launched a limited-edition collection with Hasbro Gaming, featuring characters and graphics from some of world’s most beloved games: Monopoly, Twister, Scrabble and Candy Land.

“Spirited play, competition and board games go together during the holiday season, and this collection lets fans look good doing it,” says Jon Ram, Group President of Global Activewear at Hanesbrands Inc, owner of the Champion brand.

“Hasbro and Champion deliver products that consumers love and are enjoyed by generations of fans. Champion is about letting people express themselves. And the collection is one more way consumers can ‘Be Your Own Champion,’ both on the board and off.”

The collection features hoodies, joggers, t-shirts and more, as well as footwear such as slides and slippers. Designs feature familiar iconography such as Monopoly money, Mr. Monopoly, the Twister spinner, colored dots from the Twister mat, Scrabble tiles spelling out “Champion” and “Be Your Own Champion” and magical Candy Land-inspired graphics, including Mally Mallo, Twirly Girl, Cutie Cone and Giggly Gumdrop. Footwear will be sold in custom shoe boxes with graphics to align with each game’s branding.

“Just like Champion, Hasbro Gaming offers a memorable experience for everyone in the family,” says Casey Collins, Head of Global Licensed Consumer Products and Business Development at Hasbro. “So, this collaboration was an easy yes for us. We want to continue to encourage families and friends to use our games as the perfect way to make memories this holiday season as well as incorporate their favourite games into their everyday life. Now, they can do so in this extremely comfortable (and fun!) collection.”

Champion has designed the collection for fans of all ages, including adults, youth, and toddlers.

The collection is available now on Champion.com, in select Champion retail stores and at select retailers. Adult sizes range from XS-2XL and prices range from $30 – $80.

 

Starter marks its 50th anniversary with Pull&Bear collab

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To mark sports brand Starter’s 50th anniversary, Iconix Europe LLC, the European arm of global brand management company Iconix Brand Group, has teamed up with Inditex’s youth fashion brand Pull&Bear to present the Starter x Pull&Bear Autumn/Winter 2021 capsule collection.

The range combines streetwear with athleisure sportswear and is aimed at a younger fashion-forward demographic. A prominent two-tone theme runs throughout the collection, showcased in a two-tone denim jacket, a patchwork shirt and an oversized cardigan finished with a logo patch.

The centrepiece of the offering is the Starter classic varsity jacket, which has been updated with multiple embroidered Starter 50th anniversary logo patches.

Other standout pieces include a tone-on-tone raincoat with an oversize fit, and faux shearling in the form of a pull-over with a pouch pocket and a second version with a zip fastening, which give a nod to the latest trends. The collection also offers sweatshirt and jogging trouser co-ords, all of which feature pile embroidered logos.

To complete the look, Pull&Bear has developed a comprehensive selection of accessories, including baseball caps, beanies and socks.

The collection will be available in Europe/UK markets, both online at pullandbear.com and in a selected group of stores.

 

 

Rovio and Billebeino team up for limited-edition Angry Birds capsule collection

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There’s a new bird in town! Two Finnish companies – Rovio Entertainment and lifestyle brand Billebeino – have collaborated on a new limited-edition Angry Birds capsule collection, in a deal brokered by IMG. The line features Rovio’s iconic Angry Birds characters and a new exclusive character, Bille Bird, based on Billebeino founder and former NHL player Ville Leino. The limited-edition garments land in select retailers and in the Billebeino online store today.

The collection will include unisex casual wear and accessories for adults and children. The garments feature designs that combine the iconic Angry Birds characters with the minimalist and instantly recognisable logo and typeface styles that Billebeino has come to be known for. Bille Bird will appear in graphical placements that play on the fun and destructive nature of the Angry Birds, with kids’ designs incorporating the destructible materials that appear in every Angry Birds game.

Billebeino was founded in 2014 by former NHL player, Ville Leino, whose passion for sports and expression through art came together to inspire the brand. Today, Billebeino specialises in casual wear, all featuring Ville Leino’s designs.

“With Billebeino, we’ve found a partner that’s just as adventurous and fun as Angry Birds,” says Katri Chacona, Director of Licensing at Rovio. “Each brand brings its own unique design approach and offbeat sense of humour into the mix, resulting in a stylish new line that truly stands out from the rest.”

Commenting on the inspiration for the capsule collection, Billebeino founder Ville Leino says: “We wanted this collection to be playful and fun. We used a lot of colours and art on designs so we could get the whole family excited about the collection. It was very inspirational working with an international Finnish company. The most unique thing was designing our own character in the style of the legendary Angry Birds games. For an extra touch, we created a limited-edition Bille Bird plushie and choreographed a Bille Bird dance in cooperation with local dance school, DCA. We hope this collaboration inspires people to move, dance and enjoy life.”

To view the collection, click here.

Adidas and LEGO build on creative partnership to introduce a new ZX 8000 ‘Bricks’ Collection

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Adidas and The LEGO Group have extended their partnership to launch a new ZX 8000 ‘Bricks’ collection of footwear, building on the pairing that previously introduced the landmark A-ZX series.

Bringing the globally renowned Danish toy brand’s signature aesthetics to one of Adidas’ most iconic styles, the collection marks the next stage in a partnership inspired by the two companies’ shared passion for creativity.

The footwear collection plays host to six sneakers, each made up in one of the primary LEGO colors: Red, Green, Yellow, Blue, Black, and Grey. Boasting a classic construction based on the original ZX 8000 material composition, each pair in the collaborative ‘Bricks’ offering features a mesh upper matched with synthetic suede overlays, a ghillie lacing system, and a TPU heel counter which playfully emulates the texture of LEGO bricks.

Accompanying the launch of the collection is a playful campaign which follows the journey of the ZX 8000 silhouette as it is constructed piece by piece by LEGO minifigure engineers.

The Adidas Originals and the LEGO Group ZX 8000 ‘Bricks’ collection arrives on May 7th and is available in adult and junior sizing through adidas.com/LEGO and select retailers.