Tag Archives: spreadshirt

Harry Potter weaves magic across ecommerce platform Spread Group as sales leap 70 per cent

The Wizarding World of Harry Potter has been weaving its magic on the ecommerce platform Spread Group, helping drive UK licensing sales to a 70 per cent leap since the group extended its partnership with Warner Bros in December last year. Increased demand for items – in particular the women’s …

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Spread Group expands its partnership with Warner Bros for new licenses and markets

Spread Group – the firm formerly known as Spreadshirt – has expanded its partnership with Warner Bros to bring 14 of its brands including Harry Potter, Batman, and Friends, to new target markets in the UK, US, Canada, and Australia. The latest development is an extension of a European partnership …

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Opinion: Will Harry and Meghan receive a right royal welcome to licensing?

He’s not quite the artist formerly known as Prince, just yet but when Harry and Meghan first made clear their intentions to step away from their Royal Duties, it was quickly reported on soon after that the pair had registered their SussexRoyal trademark. Since then, the licensing industry has been …

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Blackstar and the future of fan engagement

Spreadshirt CEO Philip Rooke looks at how Jonathan Barnbrook's move to release design elements of David Bowie’s Blackstar album cover earlier this year is paving the way for a change in the relationship between fans and brands.

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