Hot Topic has launched a new merchandise collection inspired by the world, imagery and characters of the award-winning and critically acclaimed video game series, Life is Strange. The deal was brokered by CPLG on behalf of video game publisher Square Enix. Hot Topic will carry an exclusive collection of Life …
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Recent years have seen a steady decline in the number of physical video game retail shelf space owing to the surge in alternative platforms for purchase such as online and digital downloads.
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Brand & Deliver will work to secure UK partnerships on other major Square Enix titles over the next 12 months.
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The new title will arrive as a four-part mini series and will return readers to the setting of Arcadia Bay, giving them the chance to dive back into the story of the video games series’ characters.
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