Tag Archives: star wars

Rubies is once again collaborating with long-term licensors Star Wars and Disney to bring into the spotlight a brand-new media and PR campaign, ‘The Gift of Play’. The Gift of Play is a new campaign hosted on a dedicated website [disneythegiftofplay.co.uk], which is entrenched in Disney’s nearly 100-year legacy of creative storytelling, …

Disney has added a new line up of adaptive roleplay kids’ costumes and wheelchair cover set to a range it launched last year, bolstering its inclusive play lines with the addition of costumes inspired by Marvel Studio’s Black Panther, Star Wars: The Mandalorian and a The Mandalorian Wheelchair cover set. …

Rubies has released a new range of adaptive costumes designed for children with limited mobility and boasting a selection of features that makes them optimised for ease of wear, accessibility and fitting. The new collection has been designed to enable all children – regardless of their level of ability – …

The British bicycle brand, United Wheels UK Limited has detailed a new multi-territory licensing partnership with Disney, Marvel, and Lucasfilm movie properties as the company eyes further growth across the European markets and beyond. Its latest agreement will see the property rights extended across the UK, Ireland, France, Iberia, Italy, …

Major properties including Pokemon, Barbie, Star Wars, and LEGO have contributed to a booming first quarter toy sales in the US that witnessed an increase of 27 per cent between January and April 2021, according to The NPD Group. Ten of the 11 super categories tracked by the NPD posted …

Uncanny Brands, the premium homewares brand with established presence in the US and Canada, has appointed DKB as its exclusive UK distributor across all of its key lines, spanning kitchen accessories based on hit IP such as Star Wars, Marvel, Pokemon, and others. The partnership marks the latest signing for …

The UK’s geek culture retailer, Geek Retreat, combined its Star Wars Day celebrations earlier this week with its eighth anniversary by donating eight per cent of its turnover generated on the day (Tuesday, May the Fourth) to the National Autistic Society. Geek Retreat , which opened its first store on …

The LEGO Group has unveiled three new LEGO Star Wars construction sets for adult builders to recreate some of the most iconic designs from the Star Wars galaxy, including two new additions to the LEGO Star Wars helmet collection. First revealed last year, the helmet collection features a bust inspired …

The mobile gaming goliath, Zynga is making its first move into the console arena, having been unveiled as the newest partner for Lucasfilm’s renewed, post-EA push into the video games space. In a virtual event hosted by Nintendo this week, details of a new Star Wars console game for the …

Pokemon, Super Mario, Star Wars The Mandalorian, and PAW Patrol are just some of the leading children’s brands to have won big this weekend when the annual Toy of the Year awards hosted an all-virtual event to reveal its winners. A tussle of the titans ensued as the awards – …