Tag Archives: star wars

Zynga and Lucasfilm announce Star Wars: Hunters for Nintendo Switch and mobile

The mobile gaming goliath, Zynga is making its first move into the console arena, having been unveiled as the newest partner for Lucasfilm’s renewed, post-EA push into the video games space. In a virtual event hosted by Nintendo this week, details of a new Star Wars console game for the …

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New York | Toy of the Year awards underscores big year for children’s licenses

Pokemon, Super Mario, Star Wars The Mandalorian, and PAW Patrol are just some of the leading children’s brands to have won big this weekend when the annual Toy of the Year awards hosted an all-virtual event to reveal its winners. A tussle of the titans ensued as the awards – …

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Star Wars, Pokémon, and LOL Surprise help US toys sales surge $3.5bn for 2020

Entertainment brands Star Wars, Marvel, Pokémon, and LOL Surprise have been named among the top properties of 2020 to have helped US toy sales surge by $3.5bn according to the latest results from the NPD Group. Combined, the top five properties – all the aforementioned plus Mattel’s fashion doll brand, …

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Game streaming platform Antstream adds retro Star Wars slate in new Disney partnership

The retro games platform, Antstream Arcade has struck up a partnership with Disney to add its portfolio of classic Star Wars titles to the extensive library of fully licensed games. The games slate will be made available on a single platform for the first time and will include the entire …

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Star Wars and Disney reveal new brand identity for all official videogames, Lucasfilm Games

Lucasfilm, Star Wars, and Disney have revealed a new brand identity for the home of all officially licensed Star Wars video games, a legacy that now crosses the decades, with the unveiling of Lucasfilm Games. The new unit isn’t a publisher or development studio, but will be acting as a …

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Disney invests heavily into streaming as it details new Star Wars, Marvel, and Pixar content slate

UK Disney fans could be forgiven for thinking it was Christmas morning as they woke up to the news that the entertainment studio had detailed a raft of some 35 new television series, including ten from Marvel, ten based in the Star Wars universe, new Pixar animations, as well as …

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Cornwall’s Beer Buddies details launch of Original Stormtrooper bottle opener range

Cornwall’s own Beer Buddies – the designer and distributor of character wall-mounted bottle openers – is preparing to launch its fourth licensed product taking the form of the Original Stormtrooper from the first ever Star Wars film. The launch arrives as the latest addition to Beer Buddies’ ICON range, a …

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Strong licensing and kids’ brands presence in DreamToys Top 12 Toys for Christmas listing

It’s a strong selection of children’s licenses that make up this year’s DreamToys Top 12 Toys for Christmas selection, not only a line-up that underlines a shift towards ‘slow play’ over the course of 2020, but a further lean into the brands and entertainment franchises that parents and families have …

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Disney’s first Mando Monday reveals swathe of new Mandalorian products, including a new scene-stealing The Child plush

It was a new remote-control plush version of The Child – affectionately otherwise known as Baby Yoda – from Mattel that stole the show when Disney Consumer Products and Lucasfilm finally lifted the lid on a swathe of new Star Wars toys and products during its first ever Mando Monday …

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Another win for licensed toys as Star Wars, WWE and Super Mario land Smyths’ top toys for Christmas top spots

WWE, PAW Patrol, Pokemon, and Super Mario have all made the top billing as this week sees the international toy retailer, Smyths Toys, take its turn in listing its top toy predictions for Christmas 2020, pitting some of the world’s biggest and long-lasting toy brands against new launches in the …

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