LINE FRIENDS, the popular characters based on stickers from messaging app Line, have partnered with Starbucks to unveil a new Christmas collaboration across Asia Pacific, featuring BROWN (“the bear with an unchanging expression”), CONY, and the entire BROWN & FRIENDS character lineup. The Starbucks x LINE FRIENDS collaboration offers gift-worthy lifestyle …
Read More »Nestlé and Starbucks close $7bn licensing deal that gives coffee chain brand ‘global retail presence’
The new licensing agreement includes the rights to market everything from the whole bean coffee to portioned coffee pods for each brand owned by Starbucks.
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