Tag Archives: start licensing

Oxford’s finest | Start Licensing’s Ian Downes on exploring The Ashmolean through licensing

Founded in 1683, The Ashmolean is the University of Oxford’s museum of art and archaeology, with world famous collections spanning Egyptian mummies to contemporary art. Recognised as the first museum to open its doors to the general public, The Ashmolean holds its ability to tell human stories ‘across cultures and …

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Aardman lines up raft of new partners including online cheese retailer Pong Cheese

The multi-award winning independent animation studio, Aardman, has secured a raft of new licensing deals for Wallace & Gromit and Shaun the Sheep, spanning a range of core categories, including an officially licensed cheese box. The studio has lifted the lid on a new partnership with the online cheese retailer, …

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Luxury pen maker Conway Stewart inks partnership with Oxford’s Ashmolean Museum

The ink is still drying on a new deal between the luxury pen maker, Conway Stewart and the famous Oxford institution, the Ashmolean Museum, that will see the development of a series of Ashmolean Pens. The partnership – brokered by Ian Downes and Start Licensing – will see the pen …

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OPINION – Hurrah for the madding crowd: How crowdfunding is fueling the flames of fandom

It’s like the old Funko strapline says: Everybody’s a fan of something. It’s no secret that adult fandom has become an increasingly important market to the toy industry and pop culture scene in general, but – with limited shelf space among retailers – just how can brands and manufacturers cater …

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Licensing chatter: 10 questions with Start Licensing’s Ian Downes

In these unprecedented times for the global community, it’s nice to keep connected – and for an industry as reliant on peer to peer networking as the licensing business, maintaining those connections with our industry colleagues is paramount. That’ why Licensing.biz is kicking off a new series of interviews to …

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The Ashmolean Museum taps Start Licensing as it looks to build its UK licensing programme

The Ashmolean Museum has tapped the award-winning licensing agency, Start Licensing, to represent the brand across all categories as it looks to build out an extensive licensing programme. Based on Oxford and established in 1683, The Ashmolean is recognised both as the world’s first public museum and  the world’s first …

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Start Licensing cooks up a treat as Nadiya Hussain lands toy line with Wilton Bradley

The Great British Bake Off winner, author, TV presenter, and now treasured British personality, Nadiya Hussain, has made her move on the toy space, thanks to a new partnership with Wilton Bradley. In a new deal brokered by Start Licensing, Hussain and Wilton Bradley will release a range of kids …

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Start Licensing signs quintessentially British artist Julie Dodsworth

The acclaimed artist, Julie Dodsworth has signed up with Start Licensing as she looks to expand her consumer products portfolio across new categories. Recognised as a quintessentially British brand, Dodsworth’s work evokes her love of her Narrowboat Calamity Jane, the British waterways, all things floral and the folklore of passing-by …

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Going underground: Horror, sci-fi and comic book IP “growing commercial potential for mainstream retail”

Horror, sci-fi, fantasy, and comic book IP are no longer the murmurings of underground followings, but the basis of vast commercial potential in the licensing space, if current trends are to be considered. These pockets of pop culture have been gaining momentum in licensing terms over the last number of …

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