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Start Licensing cooks up a treat as Nadiya Hussain lands toy line with Wilton Bradley

The Great British Bake Off winner, author, TV presenter, and now treasured British personality, Nadiya Hussain, has made her move on the toy space, thanks to a new partnership with Wilton Bradley. In a new deal brokered by Start Licensing, Hussain and Wilton Bradley will release a range of kids …

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Start Licensing signs quintessentially British artist Julie Dodsworth

The acclaimed artist, Julie Dodsworth has signed up with Start Licensing as she looks to expand her consumer products portfolio across new categories. Recognised as a quintessentially British brand, Dodsworth’s work evokes her love of her Narrowboat Calamity Jane, the British waterways, all things floral and the folklore of passing-by …

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Going underground: Horror, sci-fi and comic book IP “growing commercial potential for mainstream retail”

Horror, sci-fi, fantasy, and comic book IP are no longer the murmurings of underground followings, but the basis of vast commercial potential in the licensing space, if current trends are to be considered. These pockets of pop culture have been gaining momentum in licensing terms over the last number of …

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BLE 2018: “If I don’t do this, who will?” Nadiya Hussain on licensing life after The Great British Bake Off

In a candid conversation with Start Licensing’s Ian Downes and UBM’s Jessica Blue, Hussain detailed the moment she realised that what she was bringing to the world of cooking and licensing “was presenting an important message to the world.”

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