Tag Archives: start licensing

Kelvyn Gardner License This! winners announced

The winners of the 2021 Kelvyn Gardner License This! competition were announced at Brand Licensing Europe on Friday afternoon after nine finalists battled it out in three pitches full of creativity, inspiration, laughter and emotion. The winners are: Brand & Design Category: Sophie Jonas-Hill and Tea for Tattoo Character & …

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Signature Publishing launches first Aardman arts and crafts magazine, Colour It! Aardman: Get Crafty

The entirety of the Aardman cast of characters are being brought together for the very first time, through the launch of a children’s magazine titled, Colour It! Aardman: Get Crafty. The result of a new partnership between the Bristol-headquartered studio and Signature Publishing, Colour It! Aardman: Get Crafty will celebrate …

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Oxford’s finest | Start Licensing’s Ian Downes on exploring The Ashmolean through licensing

Founded in 1683, The Ashmolean is the University of Oxford’s museum of art and archaeology, with world famous collections spanning Egyptian mummies to contemporary art. Recognised as the first museum to open its doors to the general public, The Ashmolean holds its ability to tell human stories ‘across cultures and …

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Aardman lines up raft of new partners including online cheese retailer Pong Cheese

The multi-award winning independent animation studio, Aardman, has secured a raft of new licensing deals for Wallace & Gromit and Shaun the Sheep, spanning a range of core categories, including an officially licensed cheese box. The studio has lifted the lid on a new partnership with the online cheese retailer, …

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Luxury pen maker Conway Stewart inks partnership with Oxford’s Ashmolean Museum

The ink is still drying on a new deal between the luxury pen maker, Conway Stewart and the famous Oxford institution, the Ashmolean Museum, that will see the development of a series of Ashmolean Pens. The partnership – brokered by Ian Downes and Start Licensing – will see the pen …

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OPINION – Hurrah for the madding crowd: How crowdfunding is fueling the flames of fandom

It’s like the old Funko strapline says: Everybody’s a fan of something. It’s no secret that adult fandom has become an increasingly important market to the toy industry and pop culture scene in general, but – with limited shelf space among retailers – just how can brands and manufacturers cater …

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Licensing chatter: 10 questions with Start Licensing’s Ian Downes

In these unprecedented times for the global community, it’s nice to keep connected – and for an industry as reliant on peer to peer networking as the licensing business, maintaining those connections with our industry colleagues is paramount. That’ why Licensing.biz is kicking off a new series of interviews to …

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The Ashmolean Museum taps Start Licensing as it looks to build its UK licensing programme

The Ashmolean Museum has tapped the award-winning licensing agency, Start Licensing, to represent the brand across all categories as it looks to build out an extensive licensing programme. Based on Oxford and established in 1683, The Ashmolean is recognised both as the world’s first public museum and  the world’s first …

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Start Licensing cooks up a treat as Nadiya Hussain lands toy line with Wilton Bradley

The Great British Bake Off winner, author, TV presenter, and now treasured British personality, Nadiya Hussain, has made her move on the toy space, thanks to a new partnership with Wilton Bradley. In a new deal brokered by Start Licensing, Hussain and Wilton Bradley will release a range of kids …

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Start Licensing signs quintessentially British artist Julie Dodsworth

The acclaimed artist, Julie Dodsworth has signed up with Start Licensing as she looks to expand her consumer products portfolio across new categories. Recognised as a quintessentially British brand, Dodsworth’s work evokes her love of her Narrowboat Calamity Jane, the British waterways, all things floral and the folklore of passing-by …

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