Tag Archives: start licensing

It’s like the old Funko strapline says: Everybody’s a fan of something. It’s no secret that adult fandom has become an increasingly important market to the toy industry and pop culture scene in general, but – with limited shelf space among retailers – just how can brands and manufacturers cater …

In these unprecedented times for the global community, it’s nice to keep connected – and for an industry as reliant on peer to peer networking as the licensing business, maintaining those connections with our industry colleagues is paramount. That’ why Licensing.biz is kicking off a new series of interviews to …

The Ashmolean Museum has tapped the award-winning licensing agency, Start Licensing, to represent the brand across all categories as it looks to build out an extensive licensing programme. Based on Oxford and established in 1683, The Ashmolean is recognised both as the world’s first public museum and  the world’s first …

The Great British Bake Off winner, author, TV presenter, and now treasured British personality, Nadiya Hussain, has made her move on the toy space, thanks to a new partnership with Wilton Bradley. In a new deal brokered by Start Licensing, Hussain and Wilton Bradley will release a range of kids …

The acclaimed artist, Julie Dodsworth has signed up with Start Licensing as she looks to expand her consumer products portfolio across new categories. Recognised as a quintessentially British brand, Dodsworth’s work evokes her love of her Narrowboat Calamity Jane, the British waterways, all things floral and the folklore of passing-by …

Horror, sci-fi, fantasy, and comic book IP are no longer the murmurings of underground followings, but the basis of vast commercial potential in the licensing space, if current trends are to be considered. These pockets of pop culture have been gaining momentum in licensing terms over the last number of …

Under the deal - one brokered by Start Licensing with My Icon Story’s founder Laura Lane - the range consists of five limited edition premium poster prints inspired by Concorde’s history.

A two-day experiential brand showcase, Brands Untapped will see specially invited guests experience 25 exciting brands, each of which are on the lookout for licensing partnerships across a wide range of categories.

Downes will add valuable licensing expertise to the company and in the role, provide key oversight and initiative to Mojo Nation’s existing portfolio of events, including the Play Creators Festival.

The Start Licensing director sits down for an in depth chat with Licensing.biz about the industry's newly refined palette for food and drink brands.