Magic Light Pictures teams up with ODEON for festive family experience

Magic Light Pictures and ODEON Cinemas have teamed up to bring a large selection of the multiple Oscar-nominated company’s animated specials to the big screen in the run-up to Christmas.

Since half term, double bills of half-hour family films have been rolling out in ODEON cinemas across the UK and Ireland. Screenings of the specials, based on the much-loved books written by Julia Donaldson and illustrated by Axel Scheffler, are set to continue throughout December to provide the perfect way to get the whole family into the Christmas spirit.

A double bill of The Gruffalo’s Child and Stick Man is due to begin from 4 December, showing in 113 locations to run across the month.

A selection of  cinemas are also airing the specials through the week outside of the traditional weekend children’s screenings.

Hannah Jones, Magic Light Pictures Distribution Executive, says: “We are delighted to partner with ODEON cinemas to offer families throughout the UK and Ireland another chance to watch these wonderful films on the big screen, and recapture the magic of these timeless films. The fabulous immersive experience that ODEON provides for its cinemagoers will be key to bringing these films to life, and it will make for a fantastic family outing.”

Magic Light’s award-winning festive family specials have become a Christmas tradition on the BBC, where they are watched by millions every year. New for 2021 is Superworm, featuring a hero with a difference and a wonderfully entertaining villain who clash to thrilling effect. Superworm premieres on Christmas Day on BBC One.

Magic Light Pictures’ The Snail and the Whale takes Best Special Production at 2021 Annie Awards

Magic Light Pictures’ animated special, The Snail and the Whale, has been named Best Special Production in the 48th Annual Annie Awards, hosted via a virtual ceremony on Friday, April 16th.

The Annie Awards have been presented by the Los Angeles branch of the International Animated Film Association, ASIFA-Hollywood, each year since 1972 to recognise excellence in animation.

The acclaimed 30’ family film, which premiered on BBC One on Christmas Day 2019 to an audience of four million, follows the journey of a snail who longs to see the world and manages to hitch a ride on the tail of a humpback whale.

The film was voiced by a British acting cast including Sally Hawkins (Paddington, The Shape of Water) as Snail, Rob Brydon (Gavin & Stacey, The Trip) as Whale, Cariad Lloyd (Peep Show, Murder in Successville) as Teacher, and the late Dame Diana Rigg (Game of Thrones, Victoria) as the Narrator.

Based on the global hit book by Julia Donaldson and Axel Scheffler, The Snail and the Whale was directed by Max Lang and Daniel Snaddon and produced by Michael Rose and Martin Pope of Magic Light Pictures, with animation services by Triggerfish Animation in Cape Town.

Its Annies success adds to Magic Light’s plethora of awards, including four Oscar nominations. Many of the awards have been for their critically acclaimed festive family specials, The Gruffalo, Room on the Broom, Stick Man, The Highway Rat and Zog, which have become a highlight of the BBC One Christmas schedule.

The Snail and the Whale is also proving a hit at retail, with leading licensees including master toy partner Wow! Stuff, Aurora for huggable plush and Sainsbury’s for a range of items including clothing.

Magic Light Pictures co-founder Michael Rose, said: “We are thrilled to have won this prestigious award for The Snail and the Whale. To be named Best Special Production among so much outstanding global competition is a real honour and testament to the creativity, talent and hard work of directors Max Lang, Daniel Snaddon and all the team.”

In an exciting time for Magic Light, the award follows the launch of its first-ever preschool series, Pip and Posy, which premiered on Channel 5’s Milkshake! in March and launches on Sky Kids on demand in May.

Magic Light is also currently in production with Superworm, which will premiere this Christmas. Superworm is the ninth TV adaptation of a Donaldson/Scheffler title for BBC One and BBC iPlayer.

Magic Light Pictures’ The Snail and the Whale takes Best Special Production at 2021 Annie Awards

Magic Light Pictures’ animated special, The Snail and the Whale, has been named Best Special Production in the 48th Annual Annie Awards, hosted via a virtual ceremony on Friday, April 16th.

The Annie Awards have been presented by the Los Angeles branch of the International Animated Film Association, ASIFA-Hollywood, each year since 1972 to recognise excellence in animation.

The acclaimed 30’ family film, which premiered on BBC One on Christmas Day 2019 to an audience of four million, follows the journey of a snail who longs to see the world and manages to hitch a ride on the tail of a humpback whale.

The film was voiced by a British acting cast including Sally Hawkins (Paddington, The Shape of Water) as Snail, Rob Brydon (Gavin & Stacey, The Trip) as Whale, Cariad Lloyd (Peep Show, Murder in Successville) as Teacher, and the late Dame Diana Rigg (Game of Thrones, Victoria) as the Narrator.

Based on the global hit book by Julia Donaldson and Axel Scheffler, The Snail and the Whale was directed by Max Lang and Daniel Snaddon and produced by Michael Rose and Martin Pope of Magic Light Pictures, with animation services by Triggerfish Animation in Cape Town.

Its Annies success adds to Magic Light’s plethora of awards, including four Oscar nominations. Many of the awards have been for their critically acclaimed festive family specials, The Gruffalo, Room on the Broom, Stick Man, The Highway Rat and Zog, which have become a highlight of the BBC One Christmas schedule.

The Snail and the Whale is also proving a hit at retail, with leading licensees including master toy partner Wow! Stuff, Aurora for huggable plush and Sainsbury’s for a range of items including clothing.

Magic Light Pictures co-founder Michael Rose, said: “We are thrilled to have won this prestigious award for The Snail and the Whale. To be named Best Special Production among so much outstanding global competition is a real honour and testament to the creativity, talent and hard work of directors Max Lang, Daniel Snaddon and all the team.”

In an exciting time for Magic Light, the award follows the launch of its first-ever preschool series, Pip and Posy, which premiered on Channel 5’s Milkshake! in March and launches on Sky Kids on demand in May.

Magic Light is also currently in production with Superworm, which will premiere this Christmas. Superworm is the ninth TV adaptation of a Donaldson/Scheffler title for BBC One and BBC iPlayer.

Smiffys partners with Magic Light Pictures to launch Gruffalo, Highway Rat and Stick Man dress up

The dress up and costumes specialist, Smiffys has struck upon a magical new partnership with Magic Light Pictures to develop a range of dress up costumes based on the popular book series from Julia Donaldson and Axel Sheffler, spanning The Gruffalo, The Highway Rat, Stick Man, Zog, and Room on the Broom.

The launch of the new licensed collection will kick off with the much-loved Gruffalo and a character costume that will wander into retailers in time for World Book Day 2021. The new toddler costume features a deluxe all-in-one fit with a novelty hood – billed as ‘perfect for any little one wishing to bring the literary character to life.’

Further Smiffys character costumes, all based on books by Donaldson and Scheffler, will launch later in the year, landing on the global stage in time for Australia’s own 2021 Book Week next year.

“We are delighted to be announcing this partnership; Julia and Axel’s work is renowned across the globe and has delighted children for nearly 30 years with her imaginative stories,” said Dominque Peckett, director at Smiffys.  

Aidan Taylor-Gooby, licensing manager at Magic Light Pictures, added: “Dress up is a crucial part of our licensing programme and always a fantastic product for us at key events like World Book Day, Halloween and Christmas. We’re really pleased to have found such a great partner in Smiffys who can deliver the great quality product that our consumers expect.”

China’s UYoung brings Magic Light Pictures’ The Gruffalo and more to its UKids app

China’s children’s and family entertainment media company, UYoung, has acquired six family favourite films from Magic Light Pictures to broadcast across its educational UKids app and SVOD service.

The new deal will see Magic Light’s hit features The Gruffalo, The Gruffalo’s Child, Room on the Broom, Stick Man, The Highway Rat, and Zog all land on the platform, China’s only dedicated content English learning platform for pre-schoolers.

Based on the much-loved children’s picture books written by Julia Donaldson and illustrated by Axel Scheffler, the films were first broadcast to audiences of millions on the BBC as an integral part of its Christmas schedules, for which Magic Light has produced a new festive treat each year for the last seven years.

Ukids is UYoung’s recently launched one-stop service of global children’s programming for Chinese families aimed at helping children to speak English through high-quality developmental content. Available on OTT, iOS, Android mobile and tablet, the dedicated kids’ app contains a wealth of specially curated content chosen for its educational value, ranging from STEM, arts and crafts and nature through to socio-emotional programming.

The English language learning elements of the app have been developed in partnership with the British Council.

Clara Yang, vice president international business and newly appointed general manager for Ukids, said: “We are delighted to have added these wonderful films from Magic Light to our UKids portfolio. They are perfect for the platform’s aim of providing educational and entertaining content in a safe and happy environment to help children grow and develop, and are yet another example of our ability to acquire top-class content from leading international production companies.”

Muriel Thomas, Magic Light Pictures’ head of international distribution, said: “The Gruffalo’s films and subsequent TV specials have a huge international appeal and we are thrilled to have signed our first deal with UYoung to bring these wonderful stories to a whole new audience.”