Tag Archives: story.1888

LICENSING EXPO: Q&A with Sarah Crimes, Director of Marketing, Story.1888

Story.1888 – the creative services wing of licensing agency The Point.1888 – was established in 2021 to offer licensing clients an unparalleled level of support, from product branding and style guides, to product marketing, strategy, content creation and campaign management. Before the team heads to Vegas for this year’s Licensing Expo, …

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The Point.1888 launches dedicated retail services arm

The Point.1888 has launched a new business arm, Spotlight.1888, dedicated to helping brands and licensees with retail services, and retailers with licensing strategy. Based on an extension of its market leading retail-first model – whereby The Point.1888 creates new products for its brands based on the gaps it sees at …

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Martin McLaughlin to lead The Point.1888’s new marketing agency Story.1888

The Point. 1888 has detailed the launch of a new marketing agency, Story.1888, a new business arm that will be headed up by specialists in the marketing and advertising sectors, alongside a line-up of licensing and retail veterans to deliver new services such from product branding and style guides to …

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