Tag Archives: superawesome

How has GDPR, YouTube FTC, or sustainability affected you? – The Insights People survey

The Insights People and SuperAwesome are calling for final participants in its industry wide research programme into the topics and trends most impacting business in recent years, before the survey closes next week. The report, which will be published across The Insights People’s own platform, via SuperAwesome and media partners …

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Fame in the final frontier: How YouTube is producing some of our biggest toy IP hits

While there’s little to suggest that Lewis Carroll’s 1865 novel Alice’s Adventures in Wonderland was anything other than a satirical take on the mid- nineteenth century’s societal drug abuse, and certainly not a foreshadowing of the coming age of the social media platform, it’s with fresh doubt that I, myself, …

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The Insights People launches Brand Uplift and Campaign Insights following legislation changes

The kids’ market intelligence specialists, The Insights People believes it has uncovered a new method for measuring brand impact, following changes to advertising and marketing legislation at a time in which ‘it’s harder than ever for kids brands to understand their audience.’ In the wake the welcomed legislative shift, The …

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