Tag Archives: Sustainability

Mattel launches Barbie Loves the Ocean, its first range made from recycled plastic

Mattel has taken its latest step forwards in its mission for better sustainability across its product portfolio, with the launch of Barbie Loves the Ocean, its first fashion doll line to be made from recycled plastic. The launch is in line with the toymaker’s goal to achieve 100 per cent …

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Value Added Tact | The importance of meeting the sensibilities of ‘kids these days’

From Generation Z to Generation Alpha, audiences’ tastes and preferences are ever changing, from awareness of social responsibilities to greater demand for sustainability. Co-founder of Kids Industries, Gary Pope explores the importance of authenticity when meeting today’s youth and their new consumer values My favourite game when I was a kid was Buckaroo. …

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Maya the Bee becomes face of World Bee Day at Germany’s retail and tourism group REWE

The European retail and tourism group, REWE has underlined its commitment to the protection of biodiversity across Germany, including that of bees and insects, by celebrating World Bee Day last week with its brand ambassador, Maya the Bee. For the past two years, the popular Studio 100 Media character has …

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Green age waste ban | The Insights Family explores sustainability in the kids’ market

This article appears in the Spring/Summer edition of ToyNews With greater purchasing power comes greater social responsibility… or words to that effect. Undeniable though, is the increasing demand and interest in sustainability and eco-consciousness among target audiences. Here, The Insights Family’s founder, Nick Richardson explores the issue Figures from the latest Kids …

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World Earth Day: Peanuts launches eco-sustainable apparel collection with Vayyu

WildBrain CPLG has secured a new partnership between Peanuts Worldwide and the luxury eco-sustainable lifestyle brand, Vayyu to introduce the firm’s first licensed apparel collection, featuring the classic Peanuts characters. The range has launched today (April 22) to mark World Earth Day, the wide-reaching celebration and commitment to environmental protection, …

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Dr Seuss Enterprises lands new eco-friendly partners for The Lorax ahead of Earth Day 2021

Dr. Seuss Enterprises is celebrating Earth Day and the 50th anniversary of its popular title, The Lorax, with the launch of a line-up of sustainable brand partnerships that underscore the book’s core message of environmental activism. Launched to tie in with Earth Day this year, the range will span new …

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Waitrose bans kids’ magazines with ‘pointless plastic’ free toys in fight against pollution

Waitrose has confirmed that it will no longer sell children’s magazines with plastic disposable toys in a move to help combat the issue of pollution and plastic waste. The retailer’s decision was inspired by a campaign launched by the ten year old Skye from Gwynedd, who has made it a …

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Angry Birds flocks to game-based learning platform Kahoot! to raise environmental awareness

Angry Birds is flocking to the game-based learning platform Kahoot! to launch a series of unique quizzes each aimed at encouraging children and their environmental awareness education. The move is the latest from Rovio to continue its fight for better understanding around climate change and environmental science. Currently in its …

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The RHS launches new toiletries range in partnership with Heathcote & Ivory

The Royal Horticultural Society has launched a new range of toiletries in partnership with its licensing partner Heathcote & Ivory, a leading name in British beauty and fine toiletries. Called Home Grown, the vegan-friendly beauty and wellness collection takes inspiration from the wellbeing benefits of growing vegetables, herbs, and flowers …

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British children ‘unafraid to challenge adults’ for a better society, says latest Beano Brain report

A Beano Brain report on the acts of rebellion carried out daily by children has uncovered some hard hitting figures, including those stating that 48 per cent of young people today think they can be better trusted to stand against racism than their parents, teachers, or politicians, and that 59 …

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