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Tag Archives: Sustainability

Opinion: “COVID-19 isn’t the culprit, the truth is: we are” – Russell Dever

The virus is redefining us as a nation. I am seeing kindness and caring on a scale that I have never witnessed and that is heartening. But let’s not forget that past this crisis there is still a much, much, bigger one playing out and yes, we are just as …

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Mondo’s TV MeteoHeroes arrives in Italy with Cartoonito premiere

Mondo TV’s original children’s animated series MeteoHeroes is coming to Italy, having secured its worldwide premiere on Cartoonito. The launch will be accompanied by a marketing campaign and a growing licensee list. The show – in which six kids use their superpowers to protect the planet from extreme weather events …

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How has GDPR, YouTube FTC, or sustainability affected you? – The Insights People survey

The Insights People and SuperAwesome are calling for final participants in its industry wide research programme into the topics and trends most impacting business in recent years, before the survey closes next week. The report, which will be published across The Insights People’s own platform, via SuperAwesome and media partners …

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Opinion: International trust and how to keep our young consumers onside – Trudi Bishop

In my on-going battle against plastic waste, I have previously written that it was time for brands to be more public about the actions they’re taking to be more sustainable. Consumers aren’t looking for perfection, but they are looking for action.  Action by brands leads to increased trust and loyalty. …

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Industry backs The Sustainability in Licensing Conference as it readies for June debut

BBC Studios, Warner Bros. Consumer Products, and ViacomCBS are just a smattering of the industry big hitter to throw their support behind the Sustainability in Licensing Conference, an initiative aimed at breaking new grounds within the licensing industry’s sustainability efforts. In a show of support for the concept launched in …

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Spring Fair encourages retailer sustainability with Power of One Transparency Award

Spring Fair is launching the ‘Power of One’ Transparency Award for its 2020 outing, part of a campaign to support and encourage retailers and their suppliers to make sustainable and eco-conscious changes. The show’s organiser Hyve Group is now extending the initiative to supply chain ethics with the Power of …

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Licensing Link and Louis Kennedy strike One Tree Planted deal for IFLScience and SHO

Licensing Link Europe has detailed a new campaign, instigated by Louis Kennedy, for the IFLScience brand, with SHO, to launch two limited edition designs of its stainless steel reusable bottles. Under the deal, ten per cent of the sales of the new SHO lines will be donated to One Tree …

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National Geographic launches space-themed extension to Clarks partnership

National Geographic has launched a special extension to its collaborative range of footwear with the shoe specialist, Clarks, building on a partnership that launched this year with the Clarks Kids X National Geographic line. Celebrating the official 50th anniversary of the lunar landing this year, the partnership has added a …

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