Tag Archives: Sustainability

Sustainable fashion brand Supacult to debut at Licensing Expo

Supacult, a new sustainable fashion brand targeting the consumer-savvy and on-trend Gen Z consumer, will launch next week at Licensing Expo 2022 in Las Vegas.  Lines from the Supacult range will be unveiled in the Products of Change Business Lounge over the course of the three-day show. Supacult aspires to …

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George at Asda partners with Animal Planet for children’s clothing range

George at Asda, one of Britain’s leading retailers, has partnered with Animal Planet, a member of the Warner Bros Discovery family of brands, to launch a range of children’s clothing made from responsibly sourced materials. The kidswear collection, which went on sale both online and in 450 selected Asda stores …

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Baby Shark marks Earth Day with new series about climate change

In line with its mission to “make the world a better place with joyful content”, Baby Shark is continuing its efforts to motivate children and their parents to learn what they can do to take care of our planet. To celebrate Earth Day 2022, The Pinkfong Company has released Earth Day …

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Kids Industries to reveal new research on sustainability at Brand Licensing Europe

Family-focused marketing agency Kids Industries (KI) is launching a new report today at Brand Licensing Europe (BLE) exploring the relationship children and their parents have with the environment. Hot on the heels of COP26 and the announcement that Government is planning to change the primary curriculum to include climate change science and sustainability studies, the survey of …

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BLE EXCLUSIVE: Sine Klitgaard Møller on the LEGO Group’s sustainability initiatives

The LEGO Group is participating in the BLE Sustainability Activation in partnership with Products of Change at Brand Licensing Europe 2021. The event runs in person from 17-19 November with follow-up online content launching 22 November and online networking taking place 30 November – 1 December. Registration is free at …

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Sky’s Obki ties up with Products of Change to launch sustainable character merchandise

With Brand Licensing Europe just around the corner, Products of Change has announced the launch of a truly sustainable brand champion for the community and planet. Obki on Sky Kids will be a leading force in driving the sustainability agenda on a global platform through a series of worldwide licensing deals …

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Autumn Fair launches its own app to help visitors ‘discover more’ at next month’s trade show

Sustainability and Made In Britain Product Trails are listed among the features of an official app being launched by Autumn Fair and the show’s organisers this year, as the Birmingham retail trade show prepares to get underway early next month. The new app has been designed as an easy-to-use digital …

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Mattel partners with contemporary artist and activist Shepard Fairey to launch environmentally focused UNO

Mattel has partnered up with the renowned contemporary artist, activist, and illustrator, Shepard Fairey for the release of a new UNO deck made with sustainable materials and themed around the artist’s environmental activism. The new deck has been designed by both Fairey and the UNO team at the artist’s LA …

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Fashion statements | WildBrain CPLG explores how the post-pandemic world of licensed fashion has shifted gear

With the world beginning to reawaken and emerge from its pandemic slumber, so too is the world of fashion switching gear, slipping out of its comfy bagging clothing and back into a wardrobe designed for life outside, once again. However, notes Pau Pascual, VP Southern Europe and MD of Iberia …

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Crayola and OceanX | “We’re encouraging partnerships to have a profound impact on supporting our planet”

The global non-profit ocean exploration organisation, OceanX has expressed its hope that its new partnership with the children’s arts and crafts brand, Crayola, will inspire more collaboration between brands and conservation groups. The pair joined forces earlier this month to launch a new range of crafts kits to the US …

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