Tag Archives: Sustainability

Zuru Toys details plans to make all Five Surprise products from recycled plastics

Zuru Toys has revealed plans to make its two largest global brands under the Five Surprise banner – Mini Brands and Mini Toys – 100 per cent virgin plastic free. Its latest stride in the company’s ongoing mission for better sustainability measures and a reduction of its own carbon footprint …

Read More »

SILC21 | The Insights Family: “Kids are becoming leaders in sustainable consumption”

Children’s consumption habits are changing and a new generation of consumers are looking to become leaders in shopping sustainably, is the message to emerge from day one of two of this week’s Sustainability in Licensing Conference. An opening presentation given by The Insights Family’s chief product officer, Jonathan Watson, highlighted …

Read More »

Sustainability in Licensing | Toy industry sustainability needs ‘relentless innovation’, says ZURU

Sustainability in the toy industry will not be achieved in one move, but through ‘consistent and incremental improvements’, as well as relentless innovation, is the message being promoted by the international toy maker, ZURU, ahead of the Sustainability in Licensing Conference this week. Speaking with ToyNews before the online conference …

Read More »

DC Thomson, Redan, and Egmont among kids’ publishers to back Wastebuster’s Recycle to Read scheme

A group of the UK’s biggest names in children’s magazines, including DC Thomson and Redan Publishing has signed up to become founding members of the education, research, and recycling programme, Recycle to Read, a campaign aimed at creating a more circular economy for children’s toys. This week will see the …

Read More »

Unilever to introduce paper-based bottles for laundry and hair care goods and expand UK refill trials

Unilever is embarking on a strategy to launch paper bottles to the Brazilian market next year, with plans to roll the ground-breaking new development for the packaging industry out globally in the following months. The British multi-national consumer goods company will be implementing new technology to launch the first paper-based …

Read More »

Mattel launches Barbie Loves the Ocean, its first range made from recycled plastic

Mattel has taken its latest step forwards in its mission for better sustainability across its product portfolio, with the launch of Barbie Loves the Ocean, its first fashion doll line to be made from recycled plastic. The launch is in line with the toymaker’s goal to achieve 100 per cent …

Read More »

Value Added Tact | The importance of meeting the sensibilities of ‘kids these days’

From Generation Z to Generation Alpha, audiences’ tastes and preferences are ever changing, from awareness of social responsibilities to greater demand for sustainability. Co-founder of Kids Industries, Gary Pope explores the importance of authenticity when meeting today’s youth and their new consumer values My favourite game when I was a kid was Buckaroo. …

Read More »

Maya the Bee becomes face of World Bee Day at Germany’s retail and tourism group REWE

The European retail and tourism group, REWE has underlined its commitment to the protection of biodiversity across Germany, including that of bees and insects, by celebrating World Bee Day last week with its brand ambassador, Maya the Bee. For the past two years, the popular Studio 100 Media character has …

Read More »

Green age waste ban | The Insights Family explores sustainability in the kids’ market

This article appears in the Spring/Summer edition of ToyNews With greater purchasing power comes greater social responsibility… or words to that effect. Undeniable though, is the increasing demand and interest in sustainability and eco-consciousness among target audiences. Here, The Insights Family’s founder, Nick Richardson explores the issue Figures from the latest Kids …

Read More »

World Earth Day: Peanuts launches eco-sustainable apparel collection with Vayyu

WildBrain CPLG has secured a new partnership between Peanuts Worldwide and the luxury eco-sustainable lifestyle brand, Vayyu to introduce the firm’s first licensed apparel collection, featuring the classic Peanuts characters. The range has launched today (April 22) to mark World Earth Day, the wide-reaching celebration and commitment to environmental protection, …

Read More »