Tag Archives: Sustainability

Dr Seuss Enterprises lands new eco-friendly partners for The Lorax ahead of Earth Day 2021

Dr. Seuss Enterprises is celebrating Earth Day and the 50th anniversary of its popular title, The Lorax, with the launch of a line-up of sustainable brand partnerships that underscore the book’s core message of environmental activism. Launched to tie in with Earth Day this year, the range will span new …

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Waitrose bans kids’ magazines with ‘pointless plastic’ free toys in fight against pollution

Waitrose has confirmed that it will no longer sell children’s magazines with plastic disposable toys in a move to help combat the issue of pollution and plastic waste. The retailer’s decision was inspired by a campaign launched by the ten year old Skye from Gwynedd, who has made it a …

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Angry Birds flocks to game-based learning platform Kahoot! to raise environmental awareness

Angry Birds is flocking to the game-based learning platform Kahoot! to launch a series of unique quizzes each aimed at encouraging children and their environmental awareness education. The move is the latest from Rovio to continue its fight for better understanding around climate change and environmental science. Currently in its …

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The RHS launches new toiletries range in partnership with Heathcote & Ivory

The Royal Horticultural Society has launched a new range of toiletries in partnership with its licensing partner Heathcote & Ivory, a leading name in British beauty and fine toiletries. Called Home Grown, the vegan-friendly beauty and wellness collection takes inspiration from the wellbeing benefits of growing vegetables, herbs, and flowers …

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British children ‘unafraid to challenge adults’ for a better society, says latest Beano Brain report

A Beano Brain report on the acts of rebellion carried out daily by children has uncovered some hard hitting figures, including those stating that 48 per cent of young people today think they can be better trusted to stand against racism than their parents, teachers, or politicians, and that 59 …

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Emoji partners with eco-focused Greenre Brand to launch new sustainable range

Emoji – The Iconic Brand is making new waves across the Canadian market thanks to a new partnership with INProduction Licensing’s Greenre Brand that will see the launch of new stationery, activity, crafts, novelty, and back to school lines. The new deal marks a firm foothold for the Emoji company …

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Louis Kennedy celebrates 30 years of it sustainability drive and joins Products of Change

Compounding a 30 year history in driving partnerships centered on sustainability and strong ethics, Louis Kennedy has joined the Products of Change initiative as it looks to ‘share ethos with organisations across the licensing space’ and encourage fundamental change across businesses. Founded in 1991, Louis Kennedy set out its own …

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Environment | “Toy recycling is key to educating children”: Wastebuster’s call to the industry

An underwater photographer turned campaigner, conservationist, and educator on the environmental impact of climate change and pollution on the world’s oceans, Katy Newnham is about to embark on her latest venture to help change the course of history. Last week, Wastebuster launched its Recycle to Read and Toy Take Back …

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Viewpoint | WildBrain CPLG’s John Taylor explores the global shift and trends for 2021

Major changes are taking place across both the licensing and retail landscapes, and it’s not all driven by the pandemic. Yes, the arrival of the coronavirus on a global scale has influenced some sweeping evolutionary moves for businesses the world over, but it has only acted as a facilitator of …

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Wastebuster and Products of Change call on industries to back Recycle to Read and Toy Take Back campaign

The environmental awareness platform, Wastebuster has partnered with Products of Change to bring together a cross-sector of stakeholders to share knowledge, resources, and finance, to develop an efficient, environmental, and sustainable means of recycling plastic toys. In partnership with EPPIC (Extended Plastics Partnerships for Innovation in Circularity) the programme will …

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