Tag Archives: Sustainability

How has GDPR, YouTube FTC, or sustainability affected you? – The Insights People survey

The Insights People and SuperAwesome are calling for final participants in its industry wide research programme into the topics and trends most impacting business in recent years, before the survey closes next week. The report, which will be published across The Insights People’s own platform, via SuperAwesome and media partners …

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Opinion: International trust and how to keep our young consumers onside – Trudi Bishop

In my on-going battle against plastic waste, I have previously written that it was time for brands to be more public about the actions they’re taking to be more sustainable. Consumers aren’t looking for perfection, but they are looking for action.  Action by brands leads to increased trust and loyalty. …

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Industry backs The Sustainability in Licensing Conference as it readies for June debut

BBC Studios, Warner Bros. Consumer Products, and ViacomCBS are just a smattering of the industry big hitter to throw their support behind the Sustainability in Licensing Conference, an initiative aimed at breaking new grounds within the licensing industry’s sustainability efforts. In a show of support for the concept launched in …

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Spring Fair encourages retailer sustainability with Power of One Transparency Award

Spring Fair is launching the ‘Power of One’ Transparency Award for its 2020 outing, part of a campaign to support and encourage retailers and their suppliers to make sustainable and eco-conscious changes. The show’s organiser Hyve Group is now extending the initiative to supply chain ethics with the Power of …

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Licensing Link and Louis Kennedy strike One Tree Planted deal for IFLScience and SHO

Licensing Link Europe has detailed a new campaign, instigated by Louis Kennedy, for the IFLScience brand, with SHO, to launch two limited edition designs of its stainless steel reusable bottles. Under the deal, ten per cent of the sales of the new SHO lines will be donated to One Tree …

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National Geographic launches space-themed extension to Clarks partnership

National Geographic has launched a special extension to its collaborative range of footwear with the shoe specialist, Clarks, building on a partnership that launched this year with the Clarks Kids X National Geographic line. Celebrating the official 50th anniversary of the lunar landing this year, the partnership has added a …

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McDonald’s and Burger King target of petition to end plastic toy giveaways with children’s meals

Fast food chains, McDonald’s and Burger King have become the target of a petition calling for the end of plastic toy giveaways with their children’s meals, and it is gathering pace. The petition was started by two British school children who have criticised the companies for giving away toys that …

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National Geographic highlights world’s endangered animals in new Clarks collab

National Geographic has launched its Clarks Kids X National Geographic initiative, a new collection featuring designs inspired by some of the ‘most awe-inspiring species on the planet,’ with the footwear specialist. Sustainability features heavily in the new collaboration, tying in with National Geographic’s strong focus on the topic as the …

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National Geographic to launch first menswear collection and it’s made from recycled plastic

The National Geographic is launching its first sustainable menswear collection, made from materials such as recycled plastic bottles and recycled down feather.  It will launch across Europe later this year and sees the brand secure a new partnership with the Hong Kong-based fashion sourcing company, Omnibrand Group. The collection will …

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Martin Lowe: ‘Sustainability is within reach, but licensing won’t deter fast-fashion’

Licensing will forever have one foot in the fast fashion culture, forcing a need for better attention to the materials being used in the clothes consumers wear today, is the message to emerge from the popular sock merchant Roy Lowe & Sons. Talking to Licensing.biz, Martin Lowe, director of the …

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