Tag Archives: SVOD

Opinion | Toon-age day stream: How Disney+ is about to change toy licensing for good

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It almost seemed by design that Disney’s subscription based streaming platform, Disney+ launched just as the Coronavirus pandemic began to tighten its grip on the UK and force the world’s population inside and away from the entertainment venues of yesteryear. And in just a short space of time, its impact on the wider world around has begun to be recognised.

Kids Brands Insights’ Steve Reece takes a closer look at the Disney+ platform and the moves already being made that will overhaul the nature of toy licensing, indefinitely.

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Netflix has vastly changed the world of what was once simply called ‘television’. The content proliferation process which has been ongoing for the last decade or more is accelerating, as lockdowns around the world have vastly increased viewing. In response Netflix is producing more and more entertainment content. But aside from the occasional freak occurrence like The Queens Gambit which saw Chess set sales soar, we haven’t seen that great an impact on toy merchandising.

Disney+ of course changes all of that, because whereas Netflix is full of content for adults with adult themes and is not focused purely on a family entertainment audience, Disney+ is all about family entertainment.

“Even coming out of lockdown, viewing is likely to remain high versus historical levels because human behaviour is habitual.”

Those who questioned whether this type of video on demand could drive merchandise sales soon got their question answered by the success of The Mandalorian. Logically though, if tens of millions of people subscribe to a service, then each piece of content must be averaging millions of views. When you compare that with cable/satellite TV which back in the old days were just about enough to drive some degree of licensed product sales, then it becomes clear that Disney+ heralds a bright new era for licensed toys.

The other effect that has been underestimated is the degree of immersion/obsession which an entertainment franchise creates. There are brands which lots of people like, and there are brands which some people become deeply obsessed with. The depth of content on offer via VOD platforms, the drip feed of the next instalment/series and the binge-watching habits of locked down people lead to a deeper immersion and bond with content brands, which in turn should drive toy sales.

Even coming out of lockdown, viewing is likely to remain high versus historical levels because human behaviour is habitual and the habits of binge-watching huge amounts of content has become deeply ingrained.

The other effect of VOD platforms is to smooth out the long tail after the content first releases. For sure, major headline content releases will drive big initial viewing, but many people don’t buy in, either because they are still too busy watching other series or because they don’t believe the hype yet. This long tail offers a longer-term payback than the traditional blockbuster movie with two sales spikes around cinematic release, and secondary release to DVD or previously to less content abundant VOD platforms.

The other key factor here is scale. At the time of writing, Disney+ reportedly has more than 95m subscribers around the world. Disney forecast more than 200m within the next year or two, but the potential could be much higher, so the effect of this platform is only going to increase.

Every so often something comes along with marks a fundamental shift in the toy business, Disney+ heralds a new age of toy licensing, it’s that big a thing.

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Steve Reece is the founder of the toy expert consultancy, Kids Brand Insight, leaders in supplying services to the toys and kids entertainment industries.

BritBox expands its Anderson Entertainment offering as SVOD audiences grow for Thunderbirds creator

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BritBox, the subscription-based streaming service, is expanding its Gerry Anderson offering as part of its popular Old School collection of cult kids’ TV shows.

Gerry Anderson, the founder of Anderson Entertainment, is the name behind iconic shows like Thunderbirds and Space:1999, as well as more modern hits like Space Precinct and the 2005 re-imagining of Captain Scarlet.

The entertainment studio had previously secured a broadcast deal with BritBox for four of its best-loved series: the original Thunderbirds, Captain Scarlet and the Mysterons, UFO, and Space 1999. Following the success of the partnership and the growing audience numbers for Anderson Entertainment productions, BritBox is expanding its Gerry Anderson output.

Already, 2021 has seen the addition of 1964’s Stingray (one of the earliest Anderson hits and the first British TV series to be produced entirely in colour) and 1969’s The Secret Service, a mix of live action and puppetry and the last Anderson series to use puppets before the arrival of Terrahawks in 1983.

Further expansion is expected over the course of the coming year, building on BritBox’s portfolio of British TV from the BBC, ITV, Channel 4, and Channel 5, as well as its library of iconic films, remastered classic, and BritBox Originals.

Meanwhile, a multitude of international SVOD platforms have underlined the enduring popularity of classic Anderson Entertainment series. Terrahawks on Amazon Prime and shows on other platforms like Shout Factory, Comet and Pluto, as well, of course, as BritBox, are helping to build a new, younger following alongside the longer-term fanbase.

Linear programming is also getting in on the act through Forces TV and the Horror Channel, while shows on DVD and Blu-Ray continue to enjoy impressive sales.

Anderson Entertainment’s growth in broadcast and streaming partners will now combine with the arrival of new content and an expanded direct-to-consumer and retail merchandising offering to grow the company’s market presence throughout 2021. 

The strategy is being led by the company’s highly successful e-commerce site, the Gerry Anderson Store, which boasts a growing list both of licensee-supplied product and new items developed and created by Anderson Entertainment.

A new corporate website, www.anderson-entertainment.co.uk, was launched in 2021 to support this ongoing expansion.

Jamie Anderson, MD of Anderson Entertainment, said: “We’re thrilled that BritBox, the premier home for the best of British creativity has extended its Gerry Anderson offering. This confirms the continuing strength of the Anderson brand among viewers of all ages, a strength that will underpin our ongoing expansion strategy for the coming year.”

Craig Morris, programming and scheduling lead for BritBox, added: “We’ve been delighted with the huge popularity of Gerry Anderson’s shows on BritBox and are proud to be working with the team at Anderson Entertainment to bring these beloved TV classics together on a streaming platform for the first time.”

Jetpack Distribution secures major content deal with South Africa’s SVOD service Showmax

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The international children’s and family distributor, Jetpack Distribution, is rocketing into South Africa having secured a new deal with the region’s subscription-based VOD service, Showmax for an entire suite of children’s properties.

The deal, finalised last week, will see more than 153 hours of content from Jetpack’s expanding catalogue broadcast across a range of devices in sub-Saharan Africa, including South Africa.

Shows available through the service in 2020 and 2021, will include the BES comedy animation Kitty is not a Cat, Funrise’s hit animation Rainbow, Butterfly, Unicorn, Kitty, Outfit 7’s Talking Tom and Friends, Pop-Up Workshop’s puppet live action show Pop Up, CBBC’s award winning liver action drama Katy, and more.

Jetpack CEO, Dominic Gardiner, said: “In the last few years, we’ve been increasingly focused on building a rich and diverse catalogue, one that spans beyond our heartland of comedy animation; breaking new ground where possible.

“This deal demonstrates that we can offer a great deal of choice and variation for one network. While consistently delivering high quality and enduringly appealing content.”

Showmax head of content, Candice Fangueiro, added: “Our business has fundamentally changed over the past few months with SVOD usage jumping dramatically, and kids’ content in particular has been extremely popular. The timing for this deal, which adds a wide range of new kids shows, couldn’t be better, and it’s a perfect complement to the total revamp of the kids section that we recently completed, giving parents full control over what their kids can see.”